Mar 05, 2019 Bayfront Community Redevelopment Agency

I CALL THE REGULAR BAYFRONT COMMUNITY REDEVELOPMENT AGENCY MEETING TO ORDER AT ROLL CALL.

[CALL TO ORDER]

[00:00:11]

COMMISSIONER BAIILEY. PRESENT. COMMISSIONER JOHNSON. HERE. COMMISSIONER RITTER.

COMMISSIONER PARR. HERE. THANK YOU. UH MOVING ON. PUBLIC COMMENTS ANY PUBLIC COMMENT CARDS. SIR.

[PUBLIC COMMENTS]

ONE IS I THINK A WEEK'S NOTICE IS A LITTLE TIGHT BECAUSE WE DON'T LOOK AT THE AGENDA DAILY. SO SOMEHOW I WOULD LIKE TO HAVE MORE NOTICE WHEN THESE MEETINGS COMES AND I'M ONLY HERE BECAUSE ONE OF THE HAWKS OUT THERE IN THE AUDIENCE PICKED UP ON AND SENT OFF THE WORD. SO TRY TO CONSIDER MORE THAN A WEEK'S NOTICE. THE SECOND THING IS WE WERE ALL SCRAMBLING TRYING TO FIND A SUMMARY OF WHAT WAS GOING TO BE TALKED ABOUT TONIGHT OTHER THAN WHAT'S ON THE AGENDA. NONE WAS AVAILABLE. OTHER THAN IT'S OVER 300 PAGES SO I HOPE YOU GUYS BOOK YOUR MEALS YOU MAY BE HERE TILL MIDNIGHT. I DON'T KNOW YOU KNOW WHAT'S COMING AT YOU. BUT THIS SHOULD BECOME SOME KIND OF AN EXECUTIVE SUMMARY OR SOMETHING MORE. YOU KNOW WE CAN GET AN IDEA OF WHAT'S GOING TO BE PROPOSED AND MAYBE TRY TO THINK ABOUT SOME QUESTIONS WE CAN'T THINK ABOUT ANYTHING BECAUSE WE DON'T KNOW WHAT'S COMING. PLEASE CONSIDER THAT THE NEXT TIME THANK YOU. DULY NOTED. AND CHAIRMAN JUST SO YOU KNOW I DID. HOPEFULLY THE FULL PRESENTATION TONIGHT WILL BE PUT OUT IN THE PACKET LATER I THINK I DID ASK THAT A LITTLE BIT EARLIER AND I DON'T KNOW IF I GOT A RESPONSE YET. BUT NO I DO ENCOURAGE STAFF TO JUST TRY TO MAKE SURE WE GET PRESENTATIONS OUT. YOU KNOW NOT JUST THIS BOARD BUT IN THE CITY IN GENERAL WITH AGENDA PACKET. THAT WAY LIKE YOU SAID EVERYBODY CAN KIND OF TAKE A LOOK AT IT.

ANY OTHER PUBLIC COMMENTS. OKAY. COMMISSION I'M GONNA ASK I GUESS TO MOVE UP.

[Additional Item]

PROJECT CONSISTS OF RENOVATIONS AND LANDSCAPING A SECTION OF CASTAWAY POINT PARK.

TELL US ABOUT YOUR PROJECT. MY NAME IS [INAUDIBLE] FLORIDA.

ADDRESS. YOUR ADDRESS. 40911 [INAUDIBLE] FLORIDA. MY PROJECT IS THE RENOVATION OF CASTAWAY POINT PARK OF THE SECTION BY THE SIDEWALK. I'M RENOVATING A STAIRCASE AND DOING SOME LANDSCAPE AROUND THERE. DONE? YES PAINLESS RIGHT. MM HMM. NOT AS MUCH AS OTHERS BUT.

ANY QUESTION OF THE YOUNG MAN. COMMISSION. QUESTIONS. THANK YOU. WE'LL DEAL WITH IT NOW IT'S OUR TURN.  GONNA NEED A MOTION. SECOND. OKAY. SECOND BY COMMISSIONER BAILEY. ANY FURTHER DISCUSSION.

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GOOD JOB. WITH THAT I'M GOING TO CALL IT. ALL IN FAVOR SAY AYE. AYE. ALL OPPOSED SAY NAY. MOTION CARRIES. OKAY.

YOUR FIRST TIME IN USING GLASSES. IS THAT WHAT HAT'S THAT ABOUT. GOOD LUCK. YOU'RE GOOD. GOTTEN AWAY.

GOING BACK TO PRESENTATION JOANN. MY MICROPHONE WAS NOT ON. GONNA GIVE A BRIEF OVERVIEW REAL

[1. Urban3 Presentation – Joe Minicozzi Economic Analysis, Mapping, and Visualization for the Bayfront Community Redevelopment Agency ]

JOE MINICOZZI. SORRY IF I'M BUTCHERING YOUR NAME. IS AN URBAN PLANNER AND AN EXPERT ON REAL ESTATE ECONOMICS AND TAX POLICY. NOW IT'S ALL YOURS. THANK YOU. AND I WANT TO APOLOGIZE UP FRONT. I THINK PART OF THE SNAFU WITH IT WITH DELIVERING THE PROJECT IS THE WAY THAT WE WORK AND I TYPICALLY WORK WITH WITH THIS COMPUTER THAT'S SITTING HERE STARING ME IN THE FACE AND I TYPICALLY DON'T USE THE SOFTWARE THAT YOU HAVE. SO THERE'LL BE A COUPLE OF SNAFUS IN THE PRESENTATION IS IT CONVERTED FROM KEYNOTE SOFTWARE TO POWERPOINT BUT IT'S JUST LIKE A PIE CHART OR SOMETHING.

BUT YOU'LL SEE WITH OUR PRESENTATION IT'S HIGHLY HIGHLY GRAPHIC. IF I CAN GET THE LIGHTS HERE DIM AND A LITTLE BIT. MR. CHAIR BEFORE WE GET STARTED. YEAH. OK YOU ASKED FOR THE LIGHTS UP BECAUSE I KNOW SOME OF THE FOLKS OUT THERE ASKED TO DIM THE LIGHTS AS MUCH AS POSSIBLE SO THEY CAN GET MORE ILLUMINATION. THAT'S GOOD. IF YOU JUST GET IF YOU GET THESE. MUCH DARKNESS ON THE SCREEN THAT ONE LIGHT IN PARTICULAR THERE.

AND ALSO FOR THE FOLKS IN THE AUDIENCE WHAT WE'LL DO IS I KIND OF PLAY POWERPOINT DJ. I'M GOING TO HAVE LIKE A LOT OF IMAGES AND A LOT OF STORIES TO TELL THAT'S VERY VISUAL SO IT DOESN'T DOESN'T BODE WELL WHEN YOU TRY TO HAND OUT A DOCUMENT. WHAT WE'RE GONNA HAVE WHEN WE'RE DONE WITH THIS IS IT'S CALLED STORY MAP WHICH IS A SOFTWARE YOU'LL ACTUALLY HAVE A LIVE WEBSITE OF ALL OF THIS STUFF. BUT IF YOU'LL BEAR WITH ME FOR A SECOND.. WHAT I TYPICALLY TALK ABOUT CITIES I TALK ABOUT CITIES AS A FORM OF DNA LIKE LIKE I HAVE A DNA RIGHT. THIS IS HOW I STARTED MY LIFE WHEN I WAS THREE MONTHS OLD AND THIS IS MY TRAJECTORY. I'M GOING TO BE MY GRANDFATHER WHETHER I LIKE OR NOT I'M GOING TO BE POPPA. THERE'S NOT A LOT I CAN DO TO NOT BECOMING HIM OR MORE IMPORTANTLY BY THE WAY THAT'S WHEN I HAD HAIR. THIS IS ME AGAIN WHEN I HAD HAIR AND THAT'S MY FATHER. SO I'M GENETICALLY ITALIAN. YOU CAN SEE THAT FROM MY NAME YOU'LL SEE ABOUT HOW MUCH I WAVE MY HANDS WHEN I TALK. AND SO I HAVE GENETIC ISSUES ONE BEING THE ITALIAN-NESS OF ME THE OTHER THAT WE HAVE A PREDISPOSITION, HEART DISEASE. I'M GONNA HAVE A HEART ISSUE WHETHER I LIKE IT OR NOT THERE'S NOT A LOT I CAN DO TO CHANGE THAT PATH. EVERY MINICOZZI MAN IN OUR HISTORY HAS HAD A HEART ISSUE. MY DAD HAS HAD A SEVEN BYPASS HEART SURGERY RIGHT.

WHAT DO YOU CALL THAT A SEPTUPLE? SO SO AS YOU THINK ABOUT YOUR COMMUNITY. I'M JUST PUTTING THIS LESSON UP FRONT I'M USING ME AS A VEHICLE BECAUSE WE CAN ALL RELATE TO OUR FAMILY RIGHT. YOU CAN SEE THIS WHEN YOU START TO HAVE YOUR HABITS OF YOUR FATHER YOU'RE LIKE, OH MY GOD IT'S HAPPENING RIGHT. WE KNOW THAT THIS HAPPENS PALM BAY HAS A TRAJECTORY YOU WILL BE SOMETHING WHETHER YOU LIKE IT OR NOT. NOW YOU CAN CHOOSE TO HAVE A MODEL AND UNDERSTAND THAT PATH. YOU CAN USE THAT MODEL. WHEN I TALK TO PEOPLE ABOUT CITY PLANNING THE BEST THING I CAN SAY TO YOU ALL IS IS WHAT YOU WANT TO BE WHEN YOU GROW UP WHAT'S WHAT'S PALM BAY'S MODEL OF A PLACE THAT YOU CAN LEARN FROM AND ALL CITIES HAVE A DNA IN THEM. SO YOU'LL BE SOMETHING WHETHER YOU LIKE IT OR NOT. ARE YOU GOING TO BE MELBOURNE OR YOU'RE GONNA BE ORLANDO LIKE WHAT ARE YOU GOING TO BE. SO THAT'S SOMETHING JUST I'M PUTTING THAT LESSON UPFRONT NOW WE'RE GONNA GET INTO SOME DATA. I'M FROM ASHEVILLE NORTH CAROLINA. I DON'T KNOW IF Y'ALL KNOW WHERE ASHEVILLE IS IT'S FOUR AND A HALF HOURS NORTHEAST OF ATLANTA. BEAUTIFUL SETTING BLUE BLUEGRASS MOUNTAINS OF BLUEGRASS MUSIC WE'RE NINETY THOUSAND PEOPLE WE HAVE 40 BREWERIES THAT'S TWO THOUSAND FIVE HUNDRED PEOPLE PER BREWERY IF I WANT TO DO THE MATH ON THAT AND LIKE ANY QUIRKY LITTLE MOUNTAIN TOWN WE HAVE MEN DRESSED AS NUNS ON TALL BIKES THAT EAT FIRE. IT'S YOUR TYPICAL LITTLE PLACE. WE DIDN'T START OUT THAT WAY. THIS IS A SHOT OF ASHEVILLE WHEN IT STARTED. SO IF YOU GO BACK IN TIME TO ASHEVILLE BEING THAT BABY THIS IS IT.

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WHICH IS EXPLOSIVE GROWTH. IT'S VERY MUCH LIKE THE SUNBELT GROWTH DOWN HERE IN FLORIDA. WE WERE THE SECOND LARGEST CITY IN NORTH CAROLINA. THE ONLY CITY THAT WAS BIGGER THAN US WAS WINSTON-SALEM. IN THAT PROCESS WE ACHIEVED THE HIGHEST DEBT PER CAPITA OF THE ENTIRE UNITED STATES. WE WERE NUMBER ONE IN DEBT. NOW WE THOUGHT THAT WAS AWESOME WHEN THE DEPRESSION HIT WE THOUGHT WE HAD FIVE MILLION DOLLARS IN THE BANK. YOU'RE NOW AT EIGHTEEN THOUSAND DOLLARS IN THE BANK. LITTLE CLERICAL ERROR THERE. AND OUR ENTIRE CITY COUNCIL WAS INDICTED AND THE MAYOR COMMITTED SUICIDE.

WE CALL THAT LEADERSHIP IN ASHEVILLE. THAT'S HOW WE ENTERED THE DEPRESSION. WE ARE FLAT ON OUR FACE. THOMAS WOLFE IS A FAMOUS AMERICAN AUTHOR AND NATIVE OF ASHEVILLE. THIS IS WHAT HE WROTE IN A BOOK ABOUT HIS HOMETOWN. ASHEVILLE HAS SQUANDERED FABULOUS SUMS THEY FLUNG AWAY THE EARNINGS OF A LIFETIME. THEY'VE MORTGAGED THOSE OF A GENERATION TO COME. THEY HAVE RUINED THE CITY AND IN DOING SO THEY'VE RUINED THEMSELVES, THEIR CHILDREN, AND THEIR CHILDREN'S CHILDREN. ASHEVILLE IS A SOUTHERN TOWN. YOU GENERALLY DON'T SAY THIS STUFF OUT LOUD AND YOU CERTAINLY DON'T WRITE IT IN A BOOK. HE WAS THREATENED HIS FAMILY WAS THREATENED. HE STAYED IN NEW YORK CITY AND WAS A PROFESSOR OF ENGLISH LITERATURE. HIS SECOND BOOK WAS CALLED YOU CAN'T GO HOME AGAIN FOR OBVIOUS REASONS. THIS IS A TRUE STORY. ASHEVILLE BEING APPALACHIAN WHEN THE NEW DEAL PROGRAM CAME OUT WE'RE CONSERVATIVE PEOPLE WE DIDN'T WANT TO TAKE ANY OF THAT NEW DEAL MONEY. THAT WAS THAT'S NOT OUR MONEY. WE TOOK OUT THIS DEBT WE'RE GOING TO PAY IT OFF. IT TOOK US UNTIL 1976 TO PAY OFF THE DEBT. HERE IT IS JULY 7TH 1976. HERE WE ARE WE'VE GOT THESE THREE GUYS BURNING THE LAST BOND PAYMENT. THERE'S MISS ASHEVILLE WITH THEIR TIARA.

HERE'S BILLY GRAHAM WHEN BILLY SHOWS UP IT'S A BIG DEAL. BUT THAT'S IT RIGHT THERE. THE THIRD STORY IN THE PAPER PAYING OFF THAT DEBT. YOU THINK THAT WE'D BE PROUD OF IT. IT WAS A THIRD STORY. THIS IS THE LEAD STORY WITH SOMEBODY DYING IN A PRISON FIRE TWO COUNTIES AWAY. IMAGINE SOMEBODY DYING IN A PRISON FIRE IN ORLANDO AND THAT'S THE LEAD STORY IN YOUR TOWN. THAT'S WHAT WAS GOING ON THERE. AND WHEN WE GOT OUT OF DEBT WE STARTED DOING OTHER CITIES DID. WE STARTED BUILDING HIGHWAYS.

WE CUT A HIGHWAY THROUGH THE NORTH SIDE OF DOWNTOWN WHICH BECAME THE CROSSTOWN EXPRESSWAY. AND THE COUP DE GRACE WAS BLOWING THE MOUNTAIN OPEN AND MAKING BEAUCATCHER  CUT. I LOVE THAT IT'S ON A POSTCARD ISN'T THAT AWESOME COME VISIT OUR CUT.

INCIDENTALLY THE COMMUNITY FOUGHT THIS AND SAID WE JUST HAVE A TUNNEL. DO YOU NEED TO JUST DESTROY THE MOUNTAIN. AND DOTS LIKE WE DON'T WE DON'T HAVE THE TECHNOLOGY TO DO A TUNNEL. AND EVERYBODY'S LIKE THERE'S A TUNNEL RIGHT THERE CERTAINLY THAT WILL TRANSFER. ANYWAY ON THE OTHER SIDE OF THE CUT THE MALL HAPPENED AND OUR DOWNTOWN DIED. SO WHEN PEOPLE COME TO ASHEVILLE THEY SEE THIS GREAT PLACE BUT THEY DON'T SEE THIS PLACE. THEY DON'T SEE THAT WE WERE FLAT ON OUR FACE WE HAD THESE DEAD BUILDINGS. I MEAN THIS WONDERFUL ECONOMIC DEVELOPMENT OPPORTUNITY WHY DON'T Y'ALL MOVE UP TO ASHEVILLE AND PUT SOME ELBOW GREASE IN THERE THAT COULD BE ALL YOURS RIGHT.

THAT'S A THAT'S A 1996  CELEBRITY. THIS ISN'T TOO LONG AGO.

LIKE A GREEK CHOIR ANYTIME SOMEBODY TRIED TO DO SOMETHING DOWNTOWN THOSE CHILDREN'S CHILDREN WOULD SAY THAT'S NOT WHO WE ARE. THERE WERE BIASES THE PEOPLE HAD THAT WE'RE JUST RURAL MOUNTAIN PEOPLE THIS ISN'T THIS ISN'T WHO WE ARE WE'RE NOT SAVANNAH, WE'RE NOT NEW ORLEANS, WE'RE NOT CITY PEOPLE. WE'RE ASHEVILLE NORTH CAROLINA WE'RE MOUNTAIN PEOPLE RIGHT. PEOPLE DID TRY THE CITY TOOK SOME LEADERSHIP AND STARTED INVESTING IN CREATING THEIR DOWNTOWN AND REVITALIZING THESE BUILDINGS ON THE BACKSIDE OF THAT YOU HAD PRIVATE INDIVIDUALS JULIAN PRICE IS WAS AN INVESTOR AND CREATED A REAL ESTATE DEVELOPMENT COMPANY CALLED PUBLIC INTEREST PROJECTS. I USED TO WORK FOR PUBLIC INTEREST PROJECTS DOING DOWNTOWN DEVELOPMENT. HE PUT 15 MILLION DOLLARS IN THAT REAL ESTATE DEVELOPMENT COMPANY TO FIX BUILDINGS. OUR JOB WAS TO PUT 75 PERCENT OF OUR MONEY INTO STICKS AND BRICKS FIXING BUILDINGS AND WE RESERVE 25 PERCENT TO START BUSINESSES. FIND LOCAL ENTREPRENEURS THAT HAVE GOOD IDEAS AND GET THEM IN BUSINESS. AND WE CREATED A REVOLVING FUND TO FIX THESE BUILDINGS. SO MOST OF IT'S ABOUT HOUSING DOWNTOWN BUT WE STARTED THE FIRST VEGETARIAN RESTAURANT SOME ECLECTIC MEDITERRANEAN FOOD, A NIGHTCLUB. THIS IS THE ORANGE PEEL. TAJ MAHAL PUNCHED ME IN THE BACK IN THE BASEMENT THERE. THAT WAS PRETTY COOL BUT THAT'S ABOUT MAKING THAT STUFF GO ON IN THE DOWNTOWN. SO THIS IS ONE OF OUR BUILDINGS BEFORE AND AFTER REAL ROCKET SCIENCE WE JUST BASICALLY CONVERTED AN OLD HOTEL IN THE APARTMENTS. AND THIS HAS BEEN NINETY NINE PERCENT LEASED UP EVER SINCE. THINKING OF WHAT COMMUNITIES ARE.

EVERYBODY'S GOT A DOWNTOWN AND THERE'S PLACES FOR PEOPLE TO LIVE DOWNTOWN. I'M NOT GOING TO TELL Y'ALL TO LIVE IN 400 SQUARE FOOT UNIT APARTMENTS BUT THAT'S WHAT PEOPLE DO THEY LIVE THERE BECAUSE THERE'S 28 APARTMENTS AND SURELY THERE'S 28 PEOPLE THAT ARE NEW TO TOWN, RECENTLY DIVORCED, RECENTLY GRADUATED, WHATEVER THERE'S A MARKET FOR THAT. WE JUST MADE IT HAPPEN. BUT WHAT WE FOUND IS THAT PEOPLE WEREN'T HAVING A REASONABLE CONVERSATION ABOUT WHAT THE DATA WAS ON WHAT OUR INVESTMENTS MEANT TO YOU. WHAT DOES THAT MEAN TO A COMMUNITY. WHAT'S THE DATA THAT YOU'RE REALLY OPERATING WITH. ARE WE OPERATING WITH THINGS THAT WE TELL

[00:15:01]

THIS IS SOME CAMPAIGN ADS FROM THE 1990S. THIS GUY CHRIS PETERSON COMPLAINING ABOUT THE CITY INVESTING TWENTY SIX MILLION DOLLARS IN THE STREETSCAPE PROJECTS AND DOWNTOWN STUFF RIGHT. THIS POOR GUY'S CRYING SO UPSET AND I GET IT. TWENTY SIX MILLION DOLLARS IS A LOT OF MONEY. I DON'T HAVE 26 MILLION DOLLARS. DO Y'ALL TWENTY SIX MILLION DOLLARS IN YOUR POCKET. LET'S DO SOME MATH HERE. IF YOU INVEST TWENTY SIX MILLION DOLLARS ON A HUNDRED MILLION DOLLAR ASSET AND IT ROSE TO FIVE HUNDRED MILLION IS INVESTING TWENTY SIX IN YIELDING FOUR HUNDRED AND THIRTY MILLION DOLLARS. IS THAT A GOOD RETURN ON INVESTMENT? YEAH. CHRIS IS ENTITLED TO HIS OPINION ABOUT THINGS HE'S NOT ENTITLED TO FACTS. SO WHAT ARE THE FACTS OF WHAT'S GOING ON SO YOU'RE NOT GOING TO STOP CHRIS. CHRIS HAS A WEB SITE NOW. I LOVE THIS IS LIKE FIRE AND BRIMSTONE. THIS IS THE MAYOR. I LIKE A LIGHTNING BOLT HITTING THE MAYOR ASKED THE MAYOR, I'M LIKE IS THAT A LIQUOR DRINK. SHE GOES IT SHOULD IT BE. YOU KNOW CHRIS IS GONNA KEEP ON GOING WITH THIS STUFF WHICH IS FINE IT'S PART OF THE PUBLIC DISCOURSE THAT INFORMATION SHOULD BE OUT THERE BUT WE SHOULD START OPERATING WITH SOME FACTUAL INFORMATION. AND WHAT I'VE REALIZED IN A LOT OF THIS STUFF I USE TO WORK AS A ZONING OFFICIAL I USED TO WORK IN REAL ESTATE FINANCE. WE'VE LOST THIS ABILITY TO HAVE A CIVIC UNDERSTANDING OF WHAT'S GOING ON. SO I USED TO BE A ZONING ADMINISTRATOR IN WEST PALM BEACH FLORIDA. I FOUND THIS IN A GARAGE SALE. THIS IS A KID'S BOOK. THE CITY, THE TOWN, AND THE COUNTRY. WE'VE GOT THE CITY, THE TOWN, AND THE COUNTRY. IT'S A TEACHER'S GUIDE. THIS IS A BOOK FROM 1959. IT'S A THIRD GRADE TEXTBOOK. SO IN KINDERGARTEN YOU LEARN ABOUT YOUR HOUSE, FIRST GRADE THE SCHOOL, SECOND GRADE THE NEIGHBORHOOD, THIRD GRADE YOU LEARN ABOUT REGIONAL PLANNING. DO WE TEACH THIS BOOK ANYMORE? WE HAVE AN UNDERSTANDING OF CIVICS WHAT YOU ALL HAVE TO DO TO MANAGE THE SYSTEM AND YOU MEET PEOPLE THAT JUST DON'T GET WHAT'S GOING ON. THIS IS THIS IS A KID. THIS ISN'T A TEACHER'S GUIDE TO TALKING YOU HOW TO DEAL WITH YOUR KIDS. PATTERNS WELL PATTERNS VARY FROM STATE TO STATE. COUNTIES ARE RESPONSIBLE FOR EDUCATION, LIBRARY, HEALTH, WELFARE ETC. AND STUDYING THE FUNCTIONS PERFORMED BY YOUR COUNTY YOU'LL NO DOUBT FIND THERE IS A DUPLICATION OF SERVICES, OVERLAPPING JURISDICTIONS, AND A LACK OF COORDINATION BETWEEN THE COUNTY AND THE COMMUNITIES WITHIN IT. DO Y'ALL HAVE RIVARD COUNTY COME IN HERE AND HELP YOU OUT WITH YOUR WORK AND WHAT YOU'RE TRYING TO DO IN THIS COMMUNITY. NO YET YOU WERE ALL COUNTY TAXPAYERS RIGHT. SO THERE'S THIS DISCONNECT IN UNDERSTANDING HOW THIS IS ALL RELATING. THIS IS A THIRD GRADE TEXTBOOK FROM 1959. THIS IS THE LESSON PLAN. YOU KNOW IT'S LIKE ONE OF THOSE DICK AND JANE BOOKS IT'S IT'S YOU KNOW PAINFULLY WHITE IT'S ALSO MISOGYNISTIC THE GIRLS ARE SHOVED DOWN THE HALLWAY FOR SOME REASON. BUT YOU SEE WHAT'S GOING ON HERE.

THERE'S A NEW FACTORY GETS BUILT THERE'S EVEN MORE KIDS THAT GO TO SCHOOL RIGHT.

SO IN BLUE YOU CAN'T REALLY READ IT BUT THERE'S IN BLUE RIGHT THERE IT GIVES YOU ALL A QUESTION TO PROMPT YOUR THIRD GRADERS AND IT SAYS, GIVE FOUR GOOD REASONS FOR BUILDING A NEW SCHOOL. AND YOUR THIRD OR THIRD GRADERS TALK ABOUT WHAT EQUITY EVERYBODY SHOULD HAVE A DESK RIGHT. FAIRNESS EVERYBODY SHOULD BE IN THE ROOM.

MAYBE WE SHOULD GIVE ANOTHER TEACHER. SPLIT THE CLASS IN TWO RIGHT THAT'S INFRASTRUCTURE. ON THE RIGHT YOU READ ABOUT MR. CANFIELD WHO DIDN'T WANT A NEW A NEW SCHOOL.

HE SAYS OUR TAXES ARE TOO HIGH NOW. IF WE BUILD A NEW SCHOOL WE'LL NEED MORE TEACHERS AND EVERYTHING ELSE. SO IN BLUE THIS IS WHAT YOU ASK YOUR THIRD GRADERS WHY WOULD SOME PEOPLE HAVE TO PAY HIGHER TAXES AND WHY ARE SOME PEOPLE AGAINST PAYING HIGHER TAXES. BOTH OF THESE STORIES ARE INDEED TRUE. THERE IS A COST OF SERVICES AND THERE'S TAXATION TO PAY FOR IT. I KNOW ADULTS THAT CAN'T HAVE THIS CONVERSATION WE CAN ONLY HAVE TO TALK FROM ONE SIDE OR THE OTHER AND NOT SEE THAT IT'S RELATED.

BUT THE BEST PART ABOUT THIS BOOK IS THIS PART RIGHT HERE. REMEMBER TOO THAT MANY CHILDREN WHETHER URBAN AND RURAL AND REGARDLESS OF REGION ARE TRAGICALLY LIMITED IN THEIR KNOWLEDGE OF THE WORLD THE WORLD'S [INAUDIBLE] IN WHICH THEY LIVE AND OPERATE. AND YOU ALL SEE THIS THE MOST TRAGIC LIMITATION ABOUT UNDERSTANDING WHAT CITIES ARE. IN ASHEVILLE WE ALWAYS GET THIS PROBLEM OF SOMEBODY DOESN'T LIKE I DON'T HAVE A PARKING SPOT. JOE YOU NEED TO MAKE MORE PARKING IN THE CITY. IT'S LIKE REALLY I DIDN'T REALIZE I WAS GOING TO SOLVE ALL OF YOUR PROBLEMS. YOU KNOW IT'S LIKE THERE'S THERE'S NINETY THOUSAND PEOPLE WE HAVE TO DEAL WITH RIGHT. SO FOR ASHEVILLE MY CITY IS GOT A FINITE BOUNDARY OUR STATE IMPOSED A BOUNDARY ON OUR COMMUNITY. SO THOSE ACRES ARE ALL THAT WE HAVE. SO WE HAVE A FINITE PORTFOLIO OF THOSE 15 MILLION DOLLARS WORTH OF BUILDINGS. THE CITY IS ALSO FINITE TOO. SO THINKING ABOUT WHAT CITIES ARE AND IF WE JUST GO STRAIGHT TO OXFORD AMERICAN DICTIONARY IT SAYS TO INCORPORATE TO CONSTITUTE A COMPANY A CITY OR OTHER ORGANIZATION AS A LEGAL CORPORATION. THERE'S VERY LITTLE DIFFERENCE BETWEEN OUR REAL ESTATE DEVELOPMENT CORPORATION AND OUR CITY COUNCIL OTHER THAN THE FACT THAT THE COUNCIL IS ELECTED BUT IT STILL IS A CORPORATION RIGHT. AND IT'S NOT JUST YOUR

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I'M SUCH A NERD, AT MIDNIGHT I LOOKED IT UP SO IF THE CITY ATTORNEYS IN HERE THERE IS THE U.S. CODE THAT LISTS YOU AS A LIST US AS A FEDERAL CORPORATION. IT DOESN'T SAY WE'RE A CAPITALISTIC CORPORATION WE'RE A SOCIAL CORPORATION. THERE'S A CASH FLOW RIGHT. SO MY CITY AT 13 BILLION DOLLARS OF TAXABLE VALUE IS SIX TIMES THE VALUE OF OF CNN. YOU THINK TED TURNER WAKES UP EVERY SINGLE DAY AND MAKES HIS DECISIONS OFF WHO'S RANTING ON FACEBOOK. OF COURSE NOT. IT'S ABOUT WHAT'S THE DATA THAT'S GOING ON. WHAT ARE THE WHAT'S THE INFORMATION WITH THE SHOWS THAT ARE GOING ON ARE THEY ARE PEOPLE WATCHING THIS STUFF. WHAT'S THE DATA. WE START THERE AND YES YOU SHOULD TAKE PUBLIC OPINION TOO BECAUSE THIS SHOW MIGHT BE DYING OUT IN PUBLIC BUT YOU GOT TO LOOK AT THE DATA FIRST. SO IF WE LOOK AT THE LAND IS A PRODUCT WHICH IS WHAT YOU CONTROL THE BOUNDARY OF YOUR COMMUNITY THE BOUNDARY OF ASHEVILLE. WHEN A FARMER TALKS ABOUT SOIL IF YOU EVER TALK TO A FARMER THEY'RE ALWAYS TALKING IN CASH FLOW IT'S ALWAYS CROP YIELD PER ACRE, WATER PER ACRES, LABOR PER ACRE ALL OF THAT STUFF. SO WE'LL DO THE SAME WITH ONE OF OUR BUILDINGS SO THIS IS A STREETSCAPE PROJECT SO THANK YOU CITY, THANK YOU FOR THE GARBAGE CAN, THE BIKE RACK, TWO BENCHES, AND THE STREET TREE.

WE DIDN'T PAY FOR THAT. IT'S LIKE TWENTY THOUSAND DOLLARS WORTH OF INVESTMENT YOU PUT IN OUR FRONT DOOR. THAT'S A SUBSIDY. ACCORDING TO CHRIS WE GET IT. WE TOOK THIS BUILDING AND PUT IN RETAIL, OFFICE, AND RESIDENTIAL RIGHT. SO THE TAXABLE VALUE OF THAT ASSET THAT WAS IN THE PORTFOLIO WHEN WE GOT IT IT WAS WORTH THREE HUNDRED THOUSAND DOLLARS. NOW IT'S WORTH 11 MILLION. SO THE TAXES Y'ALL GET ARE THREE THOUSAND FIVE HUNDRED PERCENT MORE TAXES OFF OUR INVESTMENT RIGHT. THAT'S A PIECE IN OUR PORTFOLIO THAT JUST SHUT UP THREE THOUSAND FIVE HUNDRED PERCENT. Y'ALL HAVE A 401K PLAN THAT GROWS ABOUT THREE THOUSAND FIVE HUNDRED PERCENT. WOULDN'T YOU LIKE THAT.

SO THIS IS HOW WE CAN BUILD OUR COMMUNITY'S WEALTH GO OUT AND BUY THREE THOUSAND FIVE HUNDRED SOME MORE GARBAGE CANS WE DON'T CARE. YOU KNOW THIS IS HOW WE HARVEST WEALTH. AND PEOPLE SAY TO ME LIKE JOE THAT'S NOT FAIR WE'VE GOT THIS WALMART OVER HERE AT 20 MILLION DOUBLE THE VALUE FAIR ENOUGH. BUT THAT WALMART TOOK THIRTY FOUR ACRES OF MY CORPORATION TO MAKE HAPPEN RIGHT. THAT'S HOW MUCH OF THE FARM IT JUST BLEW THROUGH. SO ON A PER ACRE BASIS IT'S NOT WE WE COMPARE IT PER ACRE TO KIND OF GET A APPLES TO APPLES SO. YES THIS IS OUR BUILDING POINT TWO ACRES 34 PER ACRE. THIS IS THE TAXES OFF OUR PROPERTY VERSUS THE WALMART. WHO WOULD HAVE THOUGHT THAT THAT BUILDING'S A HUNDRED TIMES MORE TAX PRODUCTIVE THAN THE WALMART.

RETAIL TAXES, WE'RE DOUBLE THE RETAIL TAXES. RESIDENTS, WE'VE GOT RESIDENTS THEY DON'T AND THEN JOBS. SO WHAT'S PRODUCING MORE WEALTH FOR OUR COMMUNITY WHAT'S PRODUCING MORE BENEFIT FOR OUR COMMUNITY. AND YOU HAVE TO LOOK AT THINGS APPLES TO APPLES. I WAS PRESENTING THIS IN COLORADO I WAS LIKE, OK LET ME MAKE IT EASY FOR YOU PEOPLE IN COLORADO. IF YOU COULD GROW SOMETHING WHAT WOULD YOU GROW? GROW THE MARIJUANA RIGHT. CASH CROP. IT'S A JOKE. I'M USING THIS JOKE TO WE DO THIS WITH FARMS RIGHT. WE DO THIS WITH COMMODITIES BUT WE DON'T DO IT WITH LAND AND IT'S KIND OF PHENOMENAL TO ME. SOME PEOPLE SAY TO ME LIKE JOE WHAT'S YOUR PROBLEM WHY DO YOU HATE WALMART. AND IF YOU THINK IF THAT'S YOUR TAKEAWAY FROM THIS LET ME JUST KIND OF DISPEL THAT. I PRESENTED AT THE INTERNATIONAL ASSOCIATION OF TAX ASSESSING OFFICER'S CONFERENCE WHICH IS ABOUT THE SQUAREST CONFERENCE I'VE EVER BEEN TO. IT MAKES A PLANNING CONFERENCE FEEL LIKE BURNING MAN. IT WAS LIKE UNBELIEVABLY WEIRD. AND THIS GUY GETS UP AND PRESENTS AT 8:00 IN THE MORNING. HE DID THIS KEYNOTE PRESENTATION ON HOW CHEAP HIS BUILDINGS ARE. AND IT WAS BRILLIANT. THINK ABOUT THAT FOR A SECOND. HE WAS SHOWING SPREADSHEET AFTER SPREADSHEET AND HOW CHEAP A THROW AWAY A BUILDING AT WALMART IS. ABOUT FIFTY DOLLARS A SQUARE FOOT AVERAGE VALUE. YOU'VE GOT TWO THOUSAND ASSESSORS IN THE ROOM. HE'S GETTING ALL OF HIS PROPERTY TAX BILLS LOWERED IN ONE MEETING. THAT'S EFFICIENT. THAT'S SMART.

NOW I'M IN THE BACK OF THE ROOM GOING. HOW IS HE GETTING AWAY WITH THIS. BUT ASSESSORS ARE AGNOSTIC IF IT'S A CHEAP BUILDING IT'S A CHEAP BUILDING. SO I WENT UP TO THE MICROPHONE AND I ASKED HIM I SAID MR. TERRELL WHAT'S THE USEFUL LIFE OF ONE OF YOUR BUILDINGS. AND HE SAID 15 YEARS WE'LL BE OUT OF THAT BUILDING IN 15 YEARS. WE DESIGNED IT ON A QUICK DEPRECIATING BASIS TO DEPRECIATE IT DOWN BUILD ANOTHER ONE DEPRECIATE IT DOWN AGAIN. WE WANT TO MAXIMIZE THE DEPRECIATION THAT BUILDINGS ARE THROW AWAY FROM US GREAT. DON'T HATE THE PLAYER HATE THE GAME. IF YOU HAVE A TAX SYSTEM BASED ON VALUE THERE'S A PERVERSE INCENTIVE FOR ME AS A DEVELOPER TO BUILD JUNK IN YOUR COMMUNITY. I CAN CONSUME ALL OF YOUR SERVICES AND PAY YOU VERY LITTLE IN RETURN. THAT'S SMART BUSINESS. THIS IS A SMALLER CORPORATION THAN MOST CITIES AND YET THEY'RE THINKING THIS WAY. SO WHY AREN'T WE. WHY AREN'T WE LOOKING AT OUR EXCHANGE OUR INVESTMENT IN THE MUNICIPALITY. AND THE OTHER THING IS FOR Y'ALL JUST REALIZE THEIR COMMITMENT TO USE 15 YEARS WHICH IS THE LIFE CYCLE OF A CAT. WE LEAST MOURN THE PASSING OF A CAT RIGHT. AND BEING CUTE WITH A JOKE HERE TO MAKE A POINT. THAT'S JUST THE CITY SIDE.

WE HAVE A VERY HOSTILE RELATIONSHIP WITH OUR COUNTY. I'VE GOT TWO VOTERS OUT IN THE COUNTY FOR EVERY ONE VOTER IN THE CITY THE PEOPLE ON THE COUNTY HATE OUR GUTS. THEY TOOK AWAY OUR WATER SYSTEM. THEY TOOK AWAY OUR AIRPORT. THEY THREATENED TO LIQUIDATE OUR CHARTER WHICH WAS SUPER AWESOME AND THE COUPE DE GRACE WAS WHEN OUR STATE

[00:25:01]

COMMERCIAL PROPERTY PAYS MORE THAN RESIDENTIAL PROPERTY. IT'S THAT SIMPLE.

LET'S NOT STOP THERE. HERE'S OUR BUILDING DOWNTOWN AND WHAT IT PAYS IN COUNTY TAXES VERSUS THE MALL VERSUS RESIDENTIAL. THERE ARE NO KIDS IN THAT BUILDING GOING TO SCHOOL SO THE COUNTY IS GETTING ALL THIS MONEY WITHOUT PROVIDING ANY SERVICE. THEY DIDN'T FIX THAT SIDEWALK. THEY'RE NOT PAYING FOR THE PARKING GARAGE OR DOING A DOG PARK DOWN THE STREET SO THE COUNTY IS GETTING ALL THIS GRAVY. THAT'S THE POTENCY IF WHAT'S GOOD FOR WHAT'S GOOD FOR THE CITY AND GOOD FOR MAIN STREET IS INCREDIBLE FOR THE COUNTY. SO THE COUNTY CAN HARVEST ALL THIS WEALTH. I'VE BLOWN THROUGH A LOT OF INFORMATION WHAT I'M REALLY DOING IS SETTING UP NUMBERS. SETTING UP A DIFFERENT WAY TO LOOK AT OUR CITIES. AND WE DO THIS ALREADY WHEN WE TALK ABOUT CARS. WE DON'T TALK ABOUT CARS ON A MILES PER TANK BASIS DO WE. COULD Y'ALL IMAGINE IF I WAS LIKE HEY MY TRUCK IS 650 MILES PER TANK. YOU START LAUGHING AT ME YOU'RE LIKE JOE MAN THAT'S STUPID. ALL TANKS ARE DIFFERENT SIZES. WE DO THE GALLON RIGHT MILES PER GALLON IS HOW WE JUDGE CARS JUST BY CHANGING THE WORD. I'VE CHANGED THE NUMBERS. WE SHOULD ALL BE DRIVING BMW ISETTA'S  AT 70 MILES PER GALLON SORRY TO THE PRIUS OWNERS. THIS IS MORE EFFICIENT RIGHT. IT'S ALSO VERY DANGEROUS. IF YOU HAVE A HEAD ON ON THAT THING THAT'S IT. THAT'S YOUR DOOR. YOU'RE STUCK IN IT. IT'S LIKE A MOTORCYCLE BASICALLY. I'M USING THIS AS A METAPHOR BECAUSE I WANT YOU ALL TO UNDERSTAND OR THE ANALOGY OF HOW TO LOOK AT YOUR REAL ESTATE HOW TO LOOK AT YOUR COMMUNITY. HOW DO YOU JUDGE YOURSELF. WE DO THIS FOR A THREE DOLLAR COMMODITY. SHOULDN'T WE BE DOING THIS FOR A THIRTY THOUSAND DOLLAR COMMODITY? SO WE'VE DONE THIS ALL ACROSS THE COUNTRY. WE'VE DONE THIS IN NEW ZEALAND, AUSTRALIA, CANADA. AND MASHING TOGETHER OUR WHOLE DATA SET. THIS IS WHAT WE SEE. FOR EVERY DOLLAR OF COUNTY TAXES SOMEBODY OUT IN THE COUNTY IS PAYING TO THE COUNTY THEIR BROTHER AND SISTER AND THE CITY IS PAYING ABOUT FIVE TIMES THAT.

HERE'S THE WALMART. HERE'S THE MALL. THAT'S A TWO STORY BUILDING ON MAIN STREET. THIS COULD BE IN DRIGGS IDAHO, DOWNTOWN MELBOURNE, OR DALLAS, OR DURHAM, AS SOON AS YOU START STACKING THOSE STORIES YOU SEE YOUR WEALTH GO UP. THIS IS A THREE STORY BUILDING THAT'S A SIX STORY BUILDING SO WE'RE NOT TALKING SKYSCRAPERS HERE.

THIS IS HOW WE CAN HARVEST OUR OWN WEALTH BY LOOKING AT THOSE COMMODITIES THAT WE'RE NOT DOING. OR UNDER BETTER UNDERSTAND THE MARKETPLACE. SO IF I CAN MAP YOUR BRAIN CAN I MAP YOUR ECONOMIC PRODUCTIVITY WHAT'S GOING ON. CAN I SHOW YOU WHAT YOUR BRAIN STEM IS DOING VERSUS YOUR CREATIVE THOUGHT PROCESS. I CAN ACTUALLY LOOK INTO YOUR HEAD AND SEE WHAT'S GOING ON. CAN I DO THAT FOR YOUR COMMUNITY. SO HERE'S ASHEVILLE. THIS IS MY COUNTY 350 SQUARE MILES. THIS IS A BIG PARK. THIS IS MOUNT MITCHELL THIS IS MOUNT PISGAH. THEY'RE NON-TAXABLE THEY'RE PUBLIC LAND. SO WE GRADE THEM OUT. THEY'RE NOT GIVING US ANY MONEY I DON'T CARE ABOUT IT RIGHT. NO TAXES COMING OFF THAT. I'VE GOT LOW VALUE IN GREEN. PURPLE IS HIGH VALUE. THIS IS THE BILTMORE ESTATE RIGHT THERE. THAT'S AMERICA'S LARGEST HOUSE. IT'S WORTH ONE HUNDRED MILLION DOLLARS. WHEN BILL CECIL COMES TO A COMMISSION MEETING WE ALL GENUFLECT AND THANK HIM FOR HIS TIME HUNDRED MILLION DOLLAR HOUSE. THAT'S A PRETTY BIG DEAL RIGHT. BUT IT'S NOT FAIR BECAUSE HE'S ON TWO THOUSAND ACRES OF LAND AND HIS HOUSE IS ONE HUNDRED AND EIGHTY THOUSAND SQUARE FEET. HE'S GOT THE BIGGEST GAS TANK.

SO RATHER THAN TOTAL VALUES LET'S DO VALUE PER ACRE. NOW THE MAP CHANGES. NOW WE CAN UNDERSTAND PRODUCTIVITY I'LL SHOW IT TO YOU IN 3D. Y'ALL WANNA GUESS WERE DOWNTOWN ASHEVILLE MIGHT POSSIBLY BE? BOOM. IT ACTUALLY PEAKS OUT UP HERE SOMEWHERE. AND THEN THIS IS OUR LITTLE SISTER OF BLACK MOUNTAIN WHICH IS NINE MILES AWAY. THAT'S A COMMUNITY OF 12,000 PEOPLE YOU CAN SEE IT'S A LITTLE MAIN STREET POPPING UP TOO.

SO WE CAN SEE THE VALUE PRODUCTIVITY WRIT LARGE IN THE MODEL WE CAN SEE THE ECONOMIC PRODUCTIVITY OF OUR COMMUNITY. INCIDENTALLY THIS IS A BLUE COLLAR AND LOW WEALTH COMMUNITY AND THIS AREA DOWN HERE IS OF HIGH WEALTH. IT'S ACTUALLY LESS PRODUCTIVE THAN THE POOR FOLKS. THAT'S IN THE DATA. SO WEST PALM BEACH WE DID THIS MODEL YOU CAN GUESS WHERE THE OCEAN IS. HERE'S DOWNTOWN WEST PALM BEACH. YOU FIND THINGS LIKE THIS AND I TELL PEOPLE DON'T BELIEVE YOUR EYES. LOOK AT THE DATA AND UNDERSTAND THE ECONOMICS. THIS LITTLE BUILDING ON MAIN STREET THAT'S THREE STORIES TALL IS ACTUALLY MORE PRODUCTIVE THAN THE SKYSCRAPER TWO BLOCKS AWAY.

WHO WOULD HAVE THOUGHT. THIS IS NINE POINT TWO MILLION AN ACRE. THAT'S TEN POINT FIVE.

YOU ACTUALLY CAN GET MORE MONEY OUT OF THAT OLD MAIN STREET STUFF. ALACHUA COUNTY WE DID THAT. HERE'S A UNIVERSITY OF FLORIDA. ZOOMING INTO THE DOWNTOWN. HERE'S YOU CAN SEE THE BIG NON-TAXABLE UNIVERSITY OF FLORIDA. THAT'S THE ONLY FRATERNITY THAT WAS KICKED OFF CAMPUS RIGHT THERE. SO THIS IS IN THEIR CRA. THAT'S A PROJECT THAT THEY DID. AND THIS IS A HOTEL EQUIDISTANT TO THE CAMPUS. SO APPLES TO APPLES DONE IN THE SUBURBAN PATTERN DONE IN AN URBAN PATTERN. YOU ONLY NEED POINT.

YOU NEED FIVE HOTEL ROOMS TO EQUAL THE TAXABLE VALUE OF THAT. OR ANOTHER WAY OF LOOKING AT IT. HERE'S THE FOOTPRINT OF OF THIS CRA HOTEL. YOU'D NEED THIS THIS MUCH OF THE OTHER ONE TO EQUAL IT. SO HOW DO YOU WANT TO BLOW THROUGH YOUR REAL ESTATE?

[00:30:02]

[00:35:01]

WITHIN YOUR CITY HOWEVER IT'S ALSO REALLY REALLY POTENT WHICH IS LIKE A 1 TO 7 RATIO OF PRODUCTIVITY OR SEVEN TIMES ITS FOOTPRINT INDICATOR. ANOTHER WAY OF THINKING ABOUT IT IMAGINE IF YOU ALL HAD A SHOE SHOP AND YOU HAD ONE HUNDRED PEOPLE ON THE SALES FLOOR AND ONE PERSON IS RESPONSIBLE FOR 7 PERCENT OF THE SALES IN THE SHOE SHOP. THAT WOULD BE A STRONG PERFORMER. WHEN YOU LOOK AT THE CITY OF COCOA WHERE THEY ACTUALLY HAVE A BIT MORE OF A DOWNTOWN. IT'S MUCH MORE POTENT FROM A CITY STANDPOINT IT'S ABOUT A ONE TO TWO RATIO CITYWIDE. WHEN YOU LOOK AT ITS DOWNTOWN TO ITS CITY IT'S A ONE TO NINE RATIO. SO IT'S OUTPERFORMING YOUR BEST PERFORMER BY ALMOST DOUBLE AS A WAY OF LOOKING AT IT. SO WHEN YOU START LOOKING AROUND FOR OTHER EXAMPLES OF WHAT TO SHOOT FOR FOR A DOWNTOWN Y'ALL HAVE SOME COUSINS IN THE COUNTY YOU CAN START TO LOOK AT AND START TO LEARN FROM THAT IN THEIR GROWTH PATTERNS. WHAT WORKS WHAT DOESN'T. TALK TO THEIR PEOPLE IN THOSE IN THOSE COMMUNITIES TO SEE WHAT'S UP. SO A COUPLE OF EXAMPLES FOR YOU ALL WE FOUND THIS LITTLE POSTCARD THAT WAS PRETTY COOL OF WHAT YOU USED TO LOOK LIKE BACK IN THE DAY BUT YOU HAVE A TREMENDOUS AMOUNT OF WALMART'S IN THIS COUNTY WE'RE KIND OF FLOORED BY THAT. YOU HAVE EIGHT OF THEM WHICH IS SORT OF INSANE. SOME OF THEM ON SOME INCREDIBLE PROPERTY LIKE THIS ONE IS PULLING ABOUT HALF A MILLION DOLLARS BUT YOUR AVERAGE VALUE OF YOUR WALMART'S ABOUT 400 THOUSAND AN ACRE. SO WE'LL USE THAT LIKE YOUR BIG MAC INDEX. SO EVERYBODY'S GOT A WALMART. SO WE'LL JUST FLOAT IT DOWN HERE. BY COMPARISON THIS IS A DEAD A DYING STRIP MALL AT ABOUT 360 AN ACRE BY COMPARISON SO ABOUT A LITTLE FIFTY THOUSAND DOLLARS AN ACRE OR LESS THAN A WALMART. YOUR LOWES IS ABOUT A WALMART AT FOUR LET'S CALL IT 440. INCIDENTALLY IF YOU WANT TO SEE SOMETHING EVIL THAT LOWE'S DOES GOOGLE DARK STORES INITIATIVE THEY'RE KNOWN FOR GOING AROUND AND GETTING THEIR VALUE ASSESSMENTS SET AT EMPTY STORES AND THEN THEY GO BACK AND HARASS THE CITIES FOR PAST DUE TAXATION TO GET THEIR TAXES BACK. THEY'VE ACTUALLY STARTING TO BANKRUPT SOME CITIES AROUND THE COUNTRY.

IT'S PRETTY IT'S PRETTY BAD. THE ASSESSORS ARE ALL OVER IT TRYING TO STOP IT. BUT YOU KNOW DO YOU ALL GET TO GET YOUR HOUSE VALUED AS AN EMPTY HOUSE SO WHY SHOULD THEY. YOU KNOW IT'S JUST THE WAY THAT THEY'RE USING THE SYSTEM FOR THEIR OWN ADVANTAGE. AGAIN DON'T HATE THE PLAYER HATE THE GAME. THIS IS MELBOURNE SQUARE MALL AT ABOUT FIVE HUNDRED THOUSAND DOLLARS AN ACRE A LITTLE BIT MORE THAN A WALMART. THE TARGET IS ACTUALLY DOING QUITE WELL AT SIX THOUSAND TYPICALLY TARGETS OR MORE VALUE THAN A WALMART. AND THEN HERE'S YOUR SHOPS AT WEST MELBOURNE AT ABOUT A MILLION DOLLARS OF VALUE PER ACRE. YOUR AVERAGE SINGLE FAMILY HOUSE IS PULLING THREE THOUSAND IN YOUR CITY SO IT'S A LOT LESS THAN COMMERCIAL. LESS THAN A WALMART.

YOUR MULTI-FAMILY IS COMING IN A LOT STRONGER AT ABOUT IT ABOUT SIXTY THOUSAND DOLLARS MORE PER ACRE THAN A WALMART AND ALMOST DOUBLE YOUR RESIDENTIAL. IT'S GOT ONE AND A HALF. YOU'RE SINGLE FAMILY RESIDENTIAL. SO WHEN PEOPLE TALK ABOUT MULTI-FAMILY THEY'RE GOING TO SAY THERE'S MORE COST THERE'S WHATEVER. WELL LET'S SEE IT. LET'S SEE THE DATA AND LET'S UNDERSTAND THAT YOU'RE GETTING REVENUE ONTO THIS TOO. SO LET'S GET PAST THE BIASES THAT WE HAVE AND SEE THE INFORMATION. YOUR MULTI-FAMILY STUFF THAT'S KILLING IT ON A COURSE ON THE BEACH FRONT. YOU'RE GETTING NINE MILLION DOLLARS, NINE MILLION DOLLARS, NINE MILLION DOLLARS AN ACRE ABOUT YOU KNOW 18 TIMES A WALMART. THIS STUFF NOW WE'RE UP TO ABOUT 10 MILLION AND THIS IS THE BIG KAHUNA AT ABOUT THIRTEEN POINT FIVE MILLION AN ACRE. BUT YOU CAN ONLY HAVE SO MANY OF THESE THAT HAVE THAT OCEAN VIEW THAT HAVE THAT BEACHFRONT ACCESS. SO IT'S A LIMITED SUPPLY. THERE'S A LOT OF LESSONS THAT WE LEARN FROM PLACES WHEN WE LOOK AT THEIR HISTORY AND WE LOOK AT THE OLD BUILDINGS THAT YOUR GREAT GRANDPARENTS LEFT YOU. AND IN THE PLACES THAT PEOPLE MADE THE IDENTITY THAT THEY HAVE IN THEIR COMMUNITY THAT MAIN STREET FEEL THAT GIVES THEM SOMETHING. AND SO YOU SEE IN MELBOURNE WE'RE ABOUT ONE POINT LET'S CALL IT ONE POINT NINE MILLION FOR A TWO STORY

[00:40:04]

THIS LITTLE GUY HERE AT 8 MILLION. AND THIS THING IS AT 11 MILLION. SO NOW WE CAN ALSO THINK ABOUT THIS THAT THIS THING'S BEEN HERE FOR CLOSE TO ONE HUNDRED YEARS PRODUCING THAT HIGH POTENCY AND IT'S NOT GONNA BE GONE IN 15 YEARS. SO THESE ARE OTHER ASSETS. IT'S NOT GOING TO BE TOTALLY OUT OF THE PARK KIND OF NUMBERS BUT THAT'S STILL PRETTY DAMN GOOD. I'M NOT GOING TO GO THROUGH THIS WHOLE THING THAT WE CALL THESE SKI SLOPES WE'LL JUST GO AHEAD AND HAVE THIS THINK OF JUST PULLING OUT INDIVIDUAL PIECES OF THE MODEL AND LOOKING AT RED IS COMMERCIAL LIKE TARGET. BLUE IS RESIDENTIAL WHICH IS HERE'S YOUR CITY SINGLE FAMILY RIGHT HERE. GREEN IS MIXED USE AND YOU CAN SEE IT THERE THERE. THIS IS WHAT YOU HAVE IN YOUR COMMUNITY EVERYTHING ELSE IS OUTSIDE OF PALM BAY BUT IN THE COUNTY SOMEWHERE. SO YOU ALL DON'T HAVE A WHOLE LOT OF STRENGTH AT THIS END OF THE CHART BUT WHAT THIS IS SHOWING YOU IS THAT EXISTS INSIDE THE MARKETPLACE THIS IS AN OPPORTUNITY FOR YOU AS WELL. IF YOU AIM AT IT. SO IF YOU DO ONE POINT TWO ACRES OF THIS THING THE HELL'N BLAZES BREWERY. I GUESS IT SHOULD BE HELL'N BLUE'S BUT ANYWAY THAT'S ONE POINT TWO ACRES OF THAT EQUALS THE 15 ACRE STRIP MALL. IF YOU HAD APPLES TO APPLES IF YOU HAD ONE POINT TWO ACRES OF THIS THING IT WOULD PRODUCE AS MUCH TAXES THAT 15 ACRE THING. ONE POINT ONE AND A HALF ACRES OF THAT WOULD EQUAL THE TWENTY NINE ACRE WALMART. TWO ACRES OF THE OLD HARDWARE STORE WOULD EQUAL THE TWELVE ACRE TARGET AND TWELVE ACRES OF THIS. NOW WHEN YOU THINK ABOUT BUILDING A DOWNTOWN. A DOWNTOWN IS GONNA BE SOMEWHERE AROUND A HUNDRED ACRES OF REAL ESTATE. SO THIS IS ONLY 12 ACRES WITH THIS STUFF WOULD EQUAL ONE HUNDRED ACRE MALL. AGAIN POUND FOR POUND DOLLAR FOR DOLLAR. HOW DO YOU BUILD YOUR WEALTH. HALF AN ACRE OF THAT THING WOULD ALMOST EQUAL THE ENTIRE THREE ACRE VENETIAN BAY CONDOS. IS THAT HARD TO PULL OFF. CAN YOU DO THINGS WITH SMALL INCREMENTS AND BUILD YOUR WEALTH INCREMENTALLY GOING FORWARD. AND WE'RE ALSO ASKED TO LOOK AT YOUR CRA DISTRICT WE HAD A LITTLE FUN WE LIKE THINK ABOUT MONOPOLY HOW CAN WE THINK ABOUT PLAYING CARDS FOR YOUR COMMUNITY WHAT ARE SOME METRICS TO LOOK AT YOUR CRA. SO HERE'S YOUR ENTIRE COUNTY. JUST MEASURING THE GROWTH OR LOSS IN VALUE FROM TWO THOUSAND BASICALLY OVER THE LAST 10 YEARS. IN RED THAT'S LOSSES THE HARDEST LOSSES THE DARKEST COLOR IN BLUE THE HIGHEST GAINS THE HIGHEST COLOR. THIS IS A SIDE VIEW OF THE ENTIRE COUNTY. IF WE'RE FLOATING IN THE OCEAN AND YOU CAN KIND OF SEE SOME STUFF DROP IN BELOW THE WATERLINE AND THEN SOME GROWTH IT'S HARD TO SEE IT ON THIS IMAGE. BUT THERE IS THE BIG PICTURE. BUT WE MADE A MONOPOLY CARD OF YOUR COUNTY. IF YOU WERE PLAYING WHAT ARE THE INDEX THAT THINK OF YOUR NUTRITIONAL FACTS WHEN YOU LOOK AT YOUR FOOD YOUR YOU'RE LOOKING AT SODIUM FAT STUFF LIKE THAT RIGHT. SO YOUR GROWTH OF YOUR COUNTY IN THE LAST 10 YEARS YOU GREW POSITIVE IN VALUE ABOUT 60 PERCENT WHICH IS GOOD GROWTH. YOUR AVERAGE VALUE PER ACRE FOR YOUR ENTIRE COUNTY IS ABOUT EIGHTY THOUSAND DOLLARS. THAT'S NOT SO GOOD. AND YOUR PEAK VALUE FOR THE WHOLE ENTIRE COUNTY IS 13 MILLION. THIS IS YOUR PERCENT TAXABLE 50 PERCENT TAXABLE YOUR ACRES AND YOUR TOTAL VALUE. SO YOUR COUNTY IS A 34 BILLION DOLLAR REAL ESTATE DEVELOPMENT COMPANY. PUT IT ANOTHER WAY RIGHT. YOUR CITY Y'ALL ARE A BOARD OF DIRECTORS OF THREE POINT SEVEN BILLION. YOU THINK OF YOURSELVES THAT WAY LIKE YOU'RE RUNNING THE THREE POINT SEVEN BILLION DOLLAR BUSINESS. THAT'S WHAT YOU'RE RUNNING. THERE'S A CASH FLOW TO THAT. YOUR AVERAGE VALUE OF YOUR CITY IS A LITTLE BIT BETTER AT A HUNDRED THOUSAND DOLLARS OF VALUE PER ACRE PEAK VALUE OF FIVE MILLION NOT AS GOOD AS OUTSIDE IN THE OTHER PARTS OF THE COUNTY. AND THEN THESE ARE YOUR OTHER NUMBERS. BUT YOU HAD A FIFTY FIVE PERCENT GROWTH WHICH IS GOOD. WE'LL COME BACK TO ALL THE CARDS. PUT THEM ALL IN ONE SLIDE SO YOU CAN SEE THEM SIDE BY SIDE.

NOW WE GET INTO YOUR DISTRICTS MADE A LITTLE KEY OF THOSE SO THIS IS THE BAYFRONT VILLAGE CARD. 21 PERCENT GROWTH IN PROFITS YOU CAN SEE SOME OF THE PROPERTY IS SINKING THROUGH THE FLOOR OVER HERE NOT DOING SO WELL AND OTHERS DOING EXCEPTIONALLY WELL. SO YOU KNOW MAYBE THE QUESTION TO ASK IS, WHAT DID YOU ALL DO IN THIS DISTRICT TO MAKE IT GROW IN VALUE OR WHAT WOULD HAPPEN IN THOSE AREAS. THINK OF ME LIKE A DOCTOR I'M JUST CHECKING YOUR BODY MASS INDEX AND YOUR BLOOD PRESSURE AND GIVING YOU SOME NUMBERS. ABOUT THREE HUNDRED THOUSAND DOLLAR AVERAGE VALUE IN THAT DISTRICT WHICH IS PRETTY GOOD. PEAK VALUE OF 2 MILLION WHICH ISN'T SO GOOD WHEN YOU GET INTO THE KIRBY DISTRICT WHICH IS THE INDUSTRIAL DISTRICT KIND OF IN THE BACK. TWENTY FIVE PERCENT GROWTH IN VALUE WHICH IS BETTER THAN ALONG THE WATERFRONT WHICH IS PRETTY AMAZING. YOU'RE ALSO GETTING A THIS IS A LOWER AVERAGE VALUE HOWEVER. SO IT'S COMING FROM A LOWER POINT OF VALUE BUT MAY BE GROWING FASTER IF THAT MAKES SENSE. PEAK VALUE OF ABOUT TWO MILLION AN ACRE. DRISCOLL HEIGHTS BACK

[00:45:02]

RIVERVIEW YOU'RE GETTING A LOT MORE. SOMETHING'S GOING ON HERE ON THE SOUTH SIDE THAT'S GROWING REALLY FAST. 50 PERCENT GROWTH IN VALUES SO YOU'RE ALMOST ONE AND A HALF TIMES GROWTH. THIS IS A GOOD INVESTMENT ANOTHER WAY OF LOOKING AT IT YOU'RE GROWING YOUR MONEY. AT 50 PERCENT GROWTH YOUR AVERAGE VALUE IS STILL LOW HOWEVER AT ONE HUNDRED LET'S IT'S STILL LESS THAN THE AVERAGE OF OF OF YOUR CITY PEAK VALUE OF ABOUT ONE POINT EIGHT. AND THEN THIS IS THE ONE THAT REALLY KNOCKS IT OUT OF THE PARK AT A TWO HUNDRED AND SEVENTY PERCENT GROWTH IN VALUE OVER THAT LAST 10 YEARS. THIS IS YOUR FASTEST GROWER AND YOU CAN SEE WHERE IT'S HAPPENING RIGHT HERE. AND BASICALLY THREE OR FOUR PROJECTS. INTERESTINGLY ENOUGH HOWEVER YOU'RE LOSING VALUE ADJACENT TO IT AND I DON'T KNOW WHAT'S GOING ON WITH THOSE THAT'S SOMETHING TO INVESTIGATE. BUT YOU'RE YOUR AVERAGE VALUE IS CLOSE TO A MILLION DOLLARS OF VALUE PER ACRE THERE.

THAT'S REALLY GOOD. SO THIS IS A MEASUREMENT YOU COULD USE AS MAYBE YOUR BENCHMARK TO SHOOT FOR FOR THE REST OF THEM. SO AS A CITY Y'ALL ARE ABOUT ONE HUNDRED THOUSAND DOLLARS OF VALUE PER ACRE. FIFTY FIVE PERCENT GROWTH. WE PULLED YOU AGAINST MELBOURNE YOU'RE ACTUALLY GROWING FASTER THAN MELBOURNE BUT YOU'RE STILL ONLY ONE THIRD THE AVERAGE VALUE. THEY ARE A MUCH HIGHER PEAK. THEY'RE DOUBLE THE PEAK VALUE AND THEY HAVE A BILLION DOLLARS MORE VALUE IN THEIR COMMUNITY THAN YOU DO. BUT THIS IS SOMETHING TO SHOOT FOR. THIS COULD BE LIKE GAUGING YOURSELF AGAINST YOUR BIG BROTHER OR SOMETHING LIKE THAT AND SEEING IF YOU'RE A BETTER FOOTBALL PLAYER OR SOMETHING. YOU KNOW IT'S LIKE YOU CAN SEE THAT THEY'RE RUNNING FASTER SO HOW DO YOU CATCH UP TO THEM. THIS IS AN OPPORTUNITY BUT I THINK I WOULD USE THE AVERAGE VALUE AS A BENCHMARK. WHAT ARE THEY DOING IN THAT SITUATION. THESE ARE ALL OF YOUR PLAYING CARDS SIDE BY SIDE. I WON'T GO INTO THEM IN DETAIL WE'LL JUST GIVE YOU THIS AS A PDF OR SOMETHING LIKE THAT SO YOU CAN LOOK AT THEM. AND THEN BREVARD COUNTY, THE CITY OF PALM BAY, MELBOURNE.

MELBOURNE'S DOWNTOWN, MELBOURNE DOWNTOWN'S KILLING IT AT 70 PERCENT GROWTH. THIS MIGHT BE ANOTHER BENCHMARK FOR YOU TO LOOK AT. AND THEIR AVERAGE VALUE IS CLOSE TO A CLOSE TO A MILLION DOLLARS OF VALUE PER ACRE COMPARED THAT AGAINST ALL OF YOUR CRAS ALL OF YOUR CRAS COMBINED ALL THESE COMBINED ARE ABOUT TWO HUNDRED THOUSAND DOLLARS OF VALUE PER ACRE. SO THEY'RE FOUR TIMES MORE POTENT IN THEIR DOWNTOWN THAN WHAT YOU GUYS ARE PULLING OFF. SO THAT COULD BE A GOOD INDICATOR TO SHOOT FOR. WE GRAB A COUPLE PROJECTS. THIS IS THE AQUA PROJECT AND ESTIMATED ITS FUTURE VALUE OF WHAT IT COULD POSSIBLY BE IF IT'S BUILT. AND THIS SHOWS YOU HOW IT WILL DWARF EVERYTHING AROUND IT FROM A PRODUCTIVITY STANDPOINT BUT JUST DOWN THE STREET WE LOOKED AT THESE TWO PARCELS AND SAID WELL WHAT IF WE JUST THROW A DOWNTOWN OVER THERE. WHAT WILL IT DO. SO THINK OF SOMETHING LIKE CITYPLACE IN WEST PALM BEACH OR SOMETHING LIKE THAT. WE'RE TALKING FOUR TO SIX STORY BUILDINGS NOTHING HUGE. ON THE ON THE WEST SIDE OF THE HIGHWAY OF THE OF COLAN WE BASICALLY BUILT A PARKING DECK WITH MIXED USE BUILDINGS LINED AROUND IT ANOTHER PARKING DECK WITH MIXED USE BUILDINGS HERE. THIS IS THE LOW VALUE ESTIMATE. THIS IS WHERE IT COULD BE. SO THAT PROJECT JUST THAT ONE SIDE OF THE STREET COULD COME IN SOMEWHERE BETWEEN TWENTY SIX AND EIGHTY FIVE MILLION AND THAT THE QUESTION ABOUT WHERE ON THAT THERMOMETER IT'LL BE IS ALL A MATTER OF DESIGN. SO IF YOU GET BETTER DESIGN OUT OF IT IT'S GOING TO BE THE HIGHER LEVEL. IF YOU JUST GET A MEDIOCRE FOUR OR FIVE STORY BUILDING THAT DENSITY IS STILL GOING TO PRODUCE VALUE DOWN HERE WHICH IS STILL AMAZING COMPARED TO EVERYTHING ELSE AROUND IT. AS YOU CROSS THE STREET WE MADE A PUBLIC SQUARE. SOME MIXED USE BUILDINGS MIXED USE BUILDINGS GOING DOWN A MAIN STREET AND THEN SOME TOWNHOUSES WITH A PARKING DECK AND THEN THIS IS A WATER RETENTION AREA JUST TO KIND OF THROW SOMETHING ON THE TABLE TO SEE WHAT WOULD IT LOOK LIKE. AND THAT'S JUST TOWNHOUSES A LITTLE TWO STORY TOWNHOUSES OVER THERE.

THAT'S WHERE IT GOES. IT'S SOMEWHERE BETWEEN FORTY ONE AND A HUNDRED AND TWENTY SEVEN MILLION WHICH IS HIGHLY POTENT. SO IF YOU'RE TO ASK YOURSELF IF WE'RE TO DO A PROJECT WHAT ARE GOING TO BE THE DESIGN GUIDELINES OPEN ABOUT THERE AND WHICH WE SHOOT FOR FROM A STANDPOINT OF DEVELOPMENT PROJECT OR AN RFP OR SOMETHING. THIS IS JUST TO GIVE YOU LIKE A DIPSTICK OR LITMUS TEST OF WHAT IT COULD BE. RETAIL SALES CITIES ARE RUN Y'ALL HAVE REVENUE SOURCES AT A LOCAL LEVEL. THIS IS LOOKING AT ALL MUNICIPALITIES IN EVERY STATE ACROSS THE COUNTRY TO SEE JUST SO YOU CAN SEE HOW THEY ALL OPERATE. AT A LOCAL LEVEL I'M TALKING CITY AND COUNTY COMBINED RED IS YOUR PROPERTY TAXES. GREEN IS RETAIL IF YOU'RE IN OHIO OVER HERE THEY ACTUALLY HAVE A LOCAL INCOME TAX TO THEIR CITIZENS THAT COMES TO THE MUNICIPALITY BUT BUT Y'ALL ARE WHERE WE'RE HERE AND IN PROPERTY TAXES IS OUR RETAIL TAXES YOU'RE ALL OVER HERE YOU ACTUALLY HAVE A LITTLE BIT LESS RETAIL BUT WE CAN ACTUALLY MEASURE IT.

IT'S ILLEGAL TO LOOK AT RETAIL TAXES IN NORTH CAROLINA. GO AHEAD LET THAT WASH OVER YOU FOR A SECOND IF YOU EVER THINK YOUR STATE LEGISLATORS BATTY COME TO NORTH

[00:50:02]

DURANGO COLORADO IS A CITY OF 12000 PEOPLE THAT'S ITS MAIN STREET. THEY ACTUALLY IN COLORADO WERE ABLE TO GET THEIR RETAIL DATA DOWN TO THE INDIVIDUAL STORE AND THEY LET US SHARE IT IN THE COMMUNITY. SO TIM HAS A COFFEE SHOP DURANGO COFFEE. PETER HAS A BOOKSTORE. BUT PETER REALLY LOVES TALKING ABOUT HONEY. BUT BASICALLY HERE'S ONE STORY RETAIL ONE STORY RETAIL. THIS IS THE LAND CONSUMED HERE IS THE PROPERTY TAXES THE COUNTY GETS THE MAJORITY OF THE PROPERTY TAXES IN COLORADO. SO THE COUNTY IS GETTING ALL OF THIS ABOUT 15 TIMES THE TAXES OUT OF THESE BUILDINGS VERSUS THIS.

HERE ARE THE RETAIL SALES. WHO WOULD HAVE THOUGHT THAT A BOOKSTORE AND A COFFEE SHOP ARE FIVE TIMES THE PRODUCTIVITY OF A WALMART BUT THEY ARE. NOW LET'S LOOK AT THE JOBS. THESE GUYS HIRE SO MUCH MORE EMPLOYEES PER SQUARE FOOT, PER INCH, PER METER, PER WHATEVER, THAN THAT DOES. AND IT'S REAL SIMPLE. WALMART'S GOING TO TRY TO FIND A WAY TO EMPLOY LESS PEOPLE AS POSSIBLE TO MANAGE OF A STORE THAT'S LIKE THREE FOOTBALL FIELDS AN AREA YOU JUST GO IN THERE AND COUNT THE PEOPLE. THAT'S THEIR BUSINESS MODEL. BUT IN THEIR COMMUNITY FROM AN ECONOMIC STANDPOINT WHICH OF THESE RETAIL JOBS IS GETTING PAID MORE PER HOUR THIS SIDE OR THIS SIDE. THIS BOOKSTORE AND COFFEE SHOP PEOPLE ARE PROBABLY MAKING FIVE 10 CENTS AN HOUR MORE. WHICH ISN'T MUCH BUT IT'S STILL MORE THAN THAT. SO THE PEOPLE IN THE COMMUNITY ARE MAKING MORE MONEY. NOW LET'S ASK THE NEXT ECONOMIC QUESTION ON WHICH SIDE OF THIS LEDGER THESE SMALL LOCAL BUSINESSES OR THIS BUSINESS WHO'S HIRING THE LOCAL AD EXECUTIVE, THE LOCAL WEBSITE DESIGNER, THE LOCAL ATTORNEY, THE LOCAL ACCOUNTANT. THESE ARE ALL THINGS ABOUT BUILDING YOUR ECONOMIC WELL-BEING IN YOUR COMMUNITY.

THEY'RE HIRING THOSE PEOPLE. NOW LET'S ASK THE SOCIAL QUESTION WHO'S VOLUNTEERING FOR A BLOOD DRIVE OR THE PLANNING BOARD. IS IT THIS SIDE OF THE LEDGER OR THAT SIDE OF THE LEDGER. AND IF COMMUNITIES AREN'T ASKING THAT QUESTION OR AT LEAST MAKING IT ON THE TABLES HERE THINK THINKING ABOUT IT. YOU'RE MISSING THAT OPPORTUNITY OF BUILDING YOUR OWN WEALTH IN YOUR COMMUNITY. SO YOUR INDUSTRY YOU ALL KNOW WHAT YOUR INDUSTRY IS QUITE WELL. VERY VERY POWERFUL JOBS IN THIS COMMUNITY. WE MADE A HOTSPOT MAP TO SEE WHERE ALL THOSE PEOPLE ARE. AND WE ALSO HEARD BIASES FROM YOUR COMMUNITY THAT YOU'RE A BEDROOM COMMUNITY. SO WE MEASURED IT. SO YOU'RE ACTUALLY NOT A BEDROOM COMMUNITY YOU HAVE ABOUT. LET ME GET  MY GLASSES HERE. THESE NUMBERS ARE REALLY SMALL. YOU HAVE ABOUT FIVE THOUSAND SIX HUNDRED PEOPLE THAT WORK IN PALM BAY THAT ARE FROM PALM BAY. SO YOU'RE ESSENTIALLY RECYCLING YOUR EMPLOYEES ABOUT FIVE THOUSAND SIX HUNDRED PEOPLE. YOU'RE IMPORTING TEN THOUSAND LET'S CALL IT 11,000 PEOPLE FROM MELBOURNE IN YOUR COMMUNITY. YOU'RE ACTUALLY A NET IMPORTER OF PEOPLE NOT AN EXPORTER. SO YOU'RE NOT A BEDROOM COMMUNITY YOU ARE A COMMUNITY MELBOURNE'S YOUR BEDROOM COMMUNITY BASICALLY. THAT MAKES SENSE. Y'ALL FOLLOW ME THERE? BLACK AS YOUR EXPORT OF WHERE YOU'RE SENDING PEOPLE AWAY SO YOU SEND ABOUT A THOUSAND PEOPLE TO  MELBOURNE YOU IMPORT 10,000. WHEN DID THAT TRANSITION HAPPEN. I DON'T KNOW. I MEAN THIS IS JUST WE JUST WE JUST WENT TO YOUR. YOU SAY YOU WERE LOOKING AT THE DATA SO.

WE JUST WE JUST GRABBED YOUR YOUR CENSUS DATA AND THIS IS THE NUMBERS THAT CAME UP AND WE PUT IT ON A MAP. OKAY. WHEN I ARRIVED HERE IN 1994 WE WERE SIXTY EIGHT THOUSAND THE CITY OF PALM BAY. THAT'S WHY I'M ASKING WHEN DID THAT TRANSITION.

BECAUSE THAT WAS THE THOUGHT PROCESS THAT PALM BAY IS A BEDROOM COMMUNITY TO MELBOURNE.

WHAT I WOULD LIKE TO UNDERSTAND IS THAT WHEN DID THAT TRANSITION WHICH IS A GOOD THING. YEAH.

NOW WE'RE MORE ON THE OTHER SIDE OF THE EQUATION THAN WHEN I FIRST THOUGHT. KNOW IT'S A GREAT QUESTION AND I THINK MAYBE IT'S ONE OF THE THINGS TO DO IS WE CAN SEE IF WE CAN GO BACK IN IN THE CENSUS DATA AND WHAT YEAR WAS THAT LIKE 1990? 1994 IS WHEN I MOVED HERE. OK. YEAH WE CAN GET THAT IN LIKE 1990-2000 AND TO SEE IF THERE WAS A FLIP THAT HAPPENED. YEAH THAT'D BE INTERESTING TO SEE.

I MEAN THIS IS THIS IS STRAIGHT OUT OF THE CENSUS WE JUST PULL IT AND WE CAN GEOLOCATE THE PEOPLE. YOUR LAND ECONOMICS THERE'S SOME THINGS TO BE CONCERNED ABOUT

[00:55:05]

I'M LIKE OK. BIGGER PROPERTY I'M SURE THE PLANNING DIRECTOR AGREE I CAN PUT A BIGGER BUILDING THERE A BIGGER BUILDING MEANS A LOT MORE TRIPS, MORE CAR ACCIDENTS ,MORE POLICE CALLS, MORE FIRE CALLS SHE GOING TO COUNT THAT. SO SO YOU PUT MORE STUFF IN THE GROUND YOU GIVE MORE VALUE AND YOU DON'T WANT ANY OF THAT BACK. YOU GET MORE OF YOUR COMMODITY AND YOU DON'T WANT ANY OF THAT BACK. DOES THAT WORK THAT WAY WITH OTHER THINGS LIKE DIAMONDS OR GOLD IF I GET A BIGGER DIAMOND IS IT CHEAPER. SHE GOES NO THAT'S OUR STANDARD. AND SO I WENT TO THE ASSESSOR'S CONFERENCE TO ASK THEM ON LIKE WHERE I'LL GET THE STANDARD FROM. DID MOSES DELIVER TO YOU. NOW TRUE STORY.

INCIDENTALLY THAT'S ASSESSORS ARE COOL AND THEIR MAGAZINE IS CALLED FAIR AND EQUITABLE. SO I ASKED THEM I'M LIKE HOW IS THIS FAIR AND HOW IS IT EQUITABLE AND THEY'RE LIKE IT'S NOT. I'M LIKE WHERE DID THIS COME FROM? THEY'RE LIKE WE DON'T KNOW.

YOU NEED TO TALK TO LARRY. I'M LIKE LARRY WHO THEY'RE LIKE LARRY CLARK. SO I FIND THIS GUY IN THE HALLWAY. HE THOUGHT THIS WAS FUNNY. I'M LIKE WHERE DID THIS COME FROM AND HE'S LIKE I DON'T KNOW. I'M LIKE IS IT FAIR IS IT ACTIVITIES. HE'S LIKE NO WE PROBABLY NEED TO CHANGE THAT. IT'LL JUST TAKE SOME TIME TO GET THROUGH THE COUNTRY. SO WE ALWAYS EVERY TIME WE GO TO A PLACE WE DID THIS FOR YOU. THINK ABOUT THIS THESE AREN'T INVISIBLE MARKET FORCES THAT ARE AT PLAY. IF YOU GIVE ME A DISCOUNT FOR BLOWING THROUGH YOUR INFRASTRUCTURE. I'M GONNA TAKE IT. IF YOU TAX ME LESS FOR BUILDING JUNK I'M GONNA DO THAT. THAT'S SIMPLE ECONOMICS. THE MARKET IS FOLLOWING THESE PATHS THAT ARE OUT THERE THAT ARE HARMING YOU GUYS. SO HERE'S THE COUNTY LET'S GO TO THE CITY FOR A SECOND. IF YOU ZOOM IN YOU CAN SEE HOW THE SMALLER PARCELS ARE WORTH MORE PER

[01:00:04]

NEIGHBORHOODS LIKE THIS. YES THESE ARE VALUABLE PROPERTIES BUT YOU'VE LOST ALL THAT VALUE ADJACENT TO IT TO MAKE THAT HAPPEN. YOU KNOW IF THIS IS PUBLIC SEE HOW THIS IS GRAY IT'S ALL PUBLIC LAND IN HERE. CAN I GO STAND IN THAT AREA AND SHOOT SOME HOOPS OR SOMETHING IS IT IS IT REALLY TRULY PUBLIC OR IS IT PRIVATIZED THAT YOU'VE LOST THAT OPPORTUNITY. I DON'T KNOW. FINAL EXAMPLE ON SUBSIDIES.

PEORIA ILLINOIS THEY TOLD US THEY HAD A PARKING PROBLEM DOWNTOWN SO WE MEASURED IT. HERE'S THEIR WATER, HERE'S THEIR GREEN SPACE, HERE'S THEIR STREETS AND SIDEWALKS, HERE'S THEIR SURFACE PARKING, HERE'S THEIR BUILDINGS. AND WHAT'S CRAZY IS THOSE BUILDINGS ARE ALL 100 PERCENT PARKING GARAGES. SO I TOLD THEM I SAID LOOK DON'T LIKE DIDN'T LOOK LIKE YOU GOT A PARKING PROBLEM LOOKS LIKE Y'ALL GOT A PERCEPTION PROBLEM.

AND IT'S THERE'S A COST TO THAT. SO LET'S TAKE A STEP BACK. AS AN ASSESSOR WHEN I GO OUT AND LOOK AT REAL ESTATE I'M PUTTING PRICE TAGS ON THINGS LIKE PARKING AND BUILDINGS RIGHT. SO THE AVERAGE BUILDING IMPURE IS ABOUT THIRTY FIVE BUCKS A SQUARE FOOT. THE AVERAGE PARKING LOT IS ABOUT A BUCK FIFTY A SQUARE FOOT. WELL THE ROAD THAT YOU ALL PUT IN FRONT OF THOSE PROPERTIES IS GOING TO COST YOU ABOUT NINE DOLLARS A SQUARE FOOT. SO THE ROAD DOESN'T CARE IN FRONT OF THAT IN FRONT OF THAT IT'S GOING TO COST THE SAME IN FRONT OF THAT AND IN FRONT OF THAT. SO WHEN DID WHEN DID WE ALL DECIDE TO GIVE PARKING A TWENTY THREE TIMES DISCOUNT. Y'ALL FOLLOW ME? THAT'S WHAT'S GOING ON THE COST IS THE SAME IN FRONT OF BOTH OF THESE TWO OBJECTS. THIS IS PAYING 23 TIMES LESS TAXES THAN THAT. SO WHEN PEOPLE COMPLAIN THAT THEY NEED MORE PARKING IN YOUR COMMUNITY JUST REALIZE YOU'RE WRITING A CHECK AT THAT POINT. THAT'S THE COST OF ALL THAT STUFF. IT'S BURIED INTO THE SYSTEM. SO WHEN WE LOOK AT THE MODEL WHEN PEORIA DROPS OFF AROUND DOWNTOWN IT'S BECAUSE THERE'S A BIG PARKING LOT CHOKING ALL AROUND THE OUTSIDE. WHEN YOU GO GOT INTO THE BURBS THE REASON WHY THE MODELS ARE SO FLAT AND THIS IS IN EVERY COMMUNITY IT'S BECAUSE IT'S MOSTLY PARKING OUT THERE. SO WE WENT AHEAD AND DID THE WHOLE DARN COUNTY THIS WAY AND SAID OK LET'S TAKE THE WHOLE COUNTY AND JUST SHOVE ALL THE BUILDINGS FOR AN ENTIRE COUNTY SIDE BY SIDE. THAT'S THE FOOTPRINT THAT YOU NEED FOR AN ENTIRE COUNTY'S WORTH THE BUILDINGS. NOW JOE LOOK YOU'RE CRAZY. YOU KNOW YOU WANT TO BE SO CLOSE TO EACH OTHER I DON'T WANT TO I DON'T WANT TO HEAR YOUR DOG BARK I WANT TO STRETCH OUT. WE'RE AMERICA. WE'VE GOT SOME LAND. WHILE THE STRETCH OUT YOU NEED TO DRIVE AROUND RIGHT. THIS IS THE PARKING LOT THAT THEY HAVE PUTTING ALL THEIR PARKING SIDE BY SIDE. HERE'S THEIR LIABILITY. SO THEY HAVE EIGHT POINT SIX SQUARE MILES OF BUILDINGS NINE SQUARE MILES OF PARKING. THEY HAVE MORE LAND DEDICATED TO PARKING THAN BUILDINGS FOR THE ENTIRE COUNTY. THIS IS THEIR LIABILITY. AND THIS IS EVERYTHING ELSE BERMS, BUFFERS, BACKYARDS, FARMS, WHATEVER.

WHEN YOU LOOK AT THE NUMBERS THIS IS WHAT IT LOOKS LIKE. LET ME PUT THEM ON A PER SQUARE MILE BASIS SO YOU UNDERSTAND WHAT'S GOING ON. IT'S ABOUT A BILLION DOLLARS A SQUARE MILE OF TAXES COMING OUT OF THE BUILDINGS. THAT'S YOUR REVENUE. YOU'RE ONLY GETTING 40 MILLION OUT OF YOUR PARKING AND IT'S COSTING YOU 250 MILLION A SQUARE MILE FOR YOUR ROADS. NOW I'M NO FINANCIAL EXPERT BUT IS THAT COVERING THE COST OF THAT BECAUSE THIS STUFF CERTAINLY ISN'T. SO WHEN YOU DON'T HAVE THE MONEY FOR AN AFTER SCHOOL PROGRAM FOR AN EXTRA OFFICER FOR GREENWAY IT'S NOT THAT YOU DON'T HAVE THE MONEY AS YOU BURIED IT INTO A SYSTEM THAT'S ECONOMICALLY UPSIDE DOWN AND A LOT OF COMMUNITIES ARE DEALING WITH THIS RIGHT NOW. YOU'RE NOT ALONE. AND THIS IS THE TAX SYSTEM THAT WE'RE DEALING WITH. SO THEY HAVE ENOUGH ROADS TO GO FROM PEORIA TO VANCOUVER THAT'S HOW MUCH ROADS THEY HAVE TO FIX EVERY 40 YEARS YOU HAVE TO REBUILD THAT STUFF. SO YOU KNOW JUST TO CLOSE ALL THIS STUFF IS HIDING IN PLAIN SIGHT. THIS IS ALL INFORMATION THAT YOU ALL HAVE THAT WE'VE BASICALLY VISUALIZED.

Y'ALL ARE ABOUT ALMOST TWO JAGUARS WORTH OF VALUE YOU'RE THREE POINT SEVEN BILLION. YOUR COUNTY IS ABOUT ALMOST 17 AND A HALF JAGUARS. AND I CAN I CAN TELL YOU THAT MR. KHAN KNOWS JALEN RAMSAY'S TOWEL BILL. I CAN TELL YOU THE CUPS IN OUR NIGHTCLUB COST FIVE CENTS A POP. WHY DO WE NEED TO KNOW THIS STUFF. BECAUSE WE HAVE TO STAY IN BUSINESS. YOU HAVE TO STAY NET POSITIVE. AND SO IF WE'RE DOING THESE FOR A FOOTBALL TEAM Y'ALL ARE WORTH TWO TIMES THAT. SO YOU NEED TO DO THE MATH ON THIS STUFF.

ALSO I'M A CLOSE WITH A GOOD BOOK TO READ IS THIS GUY'S BOOK GOOD TO GREAT AND IT'S ALL ABOUT BUSINESS DECISIONS. ONE OF THE EXAMPLES THAT HE USES IS IN GOOD TO GREAT IS WALGREENS AND ECKERD STARTED IN THE SAME SPOT IN THE 1980S AND WALGREENS TOOK OFF IN VALUATION AND ECKERD WHERE ARE THEY. WE'VE EVER SEEN AN ECKERD IN A WHILE? AND WHAT'S HAPPENED IS AT THAT DECISION POINT OF MAKING CRITICAL DECISIONS

[01:05:03]

IT'S HARD TO CHANGE COURSE ONCE YOU'RE MOVING BUT YOU NEED TO MAKE THOSE HARD CHOICES OR THEY'LL CONFRONT YOU. SO WE CALL THIS GEOACCOUNTING YOUR ACCOUNTANT DOESN'T CARE IF YOU BUY A BOAT. YOUR ACCOUNTANT CARES IF YOU CAN AFFORD A BOAT. DO YOUR MATH ON THIS STUFF. PUT IT ON A MAP AND KEEP YOURSELF PRODUCTIVE.

THANK YOU. THANK YOU. ANY QUESTIONS COMMISSIONERS. CHAIR IF I MAY FIRST OF ALL LET ME JUST SAY A WONDERFUL PRESENTATION VERY INFORMATIVE. AND I WANT TO THANK YOU FOR.

PERHAPS WHAT I SHOULD CALL IT A AN EDUCATION. YOU KNOW WE ALL SORT OF HAVE A PERSPECTIVE I GUESS A POINT OF VIEW THAT I GUESS WAS INSTILLED IN US. YOU KNOW GROWING UP AND YOU KNOW ONE OF THE THINGS THAT YOU SAID THAT IS SO TRUE IS THAT YOU KNOW A LOT OF US WASN'T REALLY BROUGHT UP UNDERSTANDING HOW LOCAL GOVERNMENT REALLY WORKS. AND YOU KNOW AND A LOT OF ITS INTRICACIES IT'S A MATTER OF FACT YOU KNOW WE HAVE A YOUTH ADVISORY BOARD HERE AND ONE OF THE THINGS THAT WE WANT TO DO IS TEACH OUR YOUTH ABOUT LOCAL GOVERNMENT BECAUSE WE KNOW EVERYTHING THERE IS TO KNOW ABOUT FEDERAL GOVERNMENT THE THREE BRANCHES OF GOVERNMENT THEN AND HOW ALL THAT WORK. AND YOU KNOW OF COURSE A LOT OF THE STATES ACTUALLY MIRROR WHAT THE FEDERAL GOVERNMENT DO. BUT BUT NO ONE REALLY UNDERSTANDS LOCAL GOVERNMENT AND HOW IT'S RUN. AND A LOT OF WHAT'S GOING ON THERE. AND FORGIVE ME I'M JUST SORT OF I GUESS I'M JUST SETTING UP FOR THE FOR THE QUESTION HERE BUT I REALLY WISH YOU CAN DO THIS PRESENTATION WITH OUR YOUTH ADVISORY BOARD BECAUSE I THINK I THINK THEY NEED THAT EDUCATION AS WELL THEY NEED TO UNDERSTAND THAT IN A SENSE WE ARE KIND OF RUNNING A CORPORATION HERE. WE'RE RUNNING BILLIONS OF DOLLARS IN ASSETS AND YOU KNOW WE HAVE TO SPEND BILLIONS OF DOLLARS. RIGHT NOW WE'RE GOING TO SPEND YOU KNOW OVER ONE HUNDRED MILLION DOLLARS OF TAXPAYER DOLLARS INTO OUR ROADS. AND SOMETHING THAT PERHAPS SHOULD HAVE BEEN DONE AT SOME POINT IF WE WERE DOING THE RIGHT THING. YOU KNOW IN THE PAST 30 YEARS OR SO. BUT I LIKE WHAT YOU SAID WITH REGARDS TO THE THE BETTER DESIGN BASICALLY EQUALS MORE VALUE. CAN YOU ELABORATE EXACTLY WHAT YOU MEAN BY THAT. I DON'T HAVE THAT. THERE'S THERE'S A VIDEO THAT I CAN GIVE YOU. I HAVE IT ON THIS COMPUTER BUT NOT THAT ONE OF OF AN ANALYSIS THAT WE DID. CAN I HACK THE SYSTEM QUICK. WHAT WAS YOUR QUESTION AGAIN. I WANT TO KNOW BY. I WANT TO KNOW WHAT HE MEANT BY BETTER DESIGN. WELL LET ME ASK YOU THIS. I'M GONNA SHOW  THE CHATTANOOGA PUBLIC'S EXAMPLE. I DON'T HAVE IT ON THE ON THAT POWERPOINT.

SO WHAT WOULD IT FROM A DESIGN STANDPOINT WHAT THAT MEANS IS ONE IS QUALITY OF MATERIALS. YOU CAN YOU CAN DO ANALYSIS. WE'RE SEEING THIS WITH THINGS LIKE WALKSCORE, ZILLOW METRICS ON WHAT PEOPLE WILL PAY PER SQUARE FOOT FOR WALKABLE URBANISM. SO IT'S NOT GOING TO BE FOR EVERYBODY. YOU KNOW IT'S LIKE ONE OF THE THINGS THAT'S TYPICAL. I'M GOOD. ONE OF THE THINGS THAT'S A TYPICAL COMPLAINT FROM FOLKS IS AND I'LL HEAR THIS FROM PEOPLE THEY'RE LIKE JOE YOU JUST WANT ME TO MOVE DOWNTOWN I'M LIKE NO NO IT'S NOT ABOUT YOU. IT'S ABOUT 30 PERCENT OF YOUR MARKETPLACE THAT YOU'RE MISSING. SO SOMEWHERE IN THE ETHER OF THIS COMMUNITY.

WHEN YOU SAY MARKETPLACE YOU'RE TALKING THE WHOLE ENTIRE COUNTY BASICALLY OF POPULATION 30 PERCENT OF THOSE INDIVIDUALS WOULD PAY MORE TO LIVE IN A DENSER ENVIRONMENT IF THOSE WALKABLE THINGS ARE THERE. SO IF THEY CAN WALK TO A COFFEE SHOP AND A BAR AND A RESTAURANT IF THEY IF THAT EXPERIENCE WAS THERE. SO WHAT WE'RE SEEING IN DOWNTOWN ASHEVILLE IS A IT'S A 40 PERCENT PREMIUM ON TOP OF THE SQUARE FOOT VALUE OF A HOUSE HALF A MILE AWAY THAT PEOPLE PAY THAT MUCH MORE TO BE IN THAT ENVIRONMENT. AND IT'S NOT FOR EVERYBODY BUT THERE'S GONNA BE PART OF YOUR MARKETPLACE THAT'LL BE THERE. SO WE CAN GIVE YOU THAT DATA FROM A MARKETABILITY STANDPOINT AND WHAT PEOPLE WILL PAY BUT THAT THAT'S WHERE THE DESIGN COMES IN. THAT IF IT IS A WELL EXECUTED WALKABLE ENVIRONMENT THAT IT IS MORE ENJOYABLE PEOPLE OBVIOUSLY WILL PAY MORE TO BE THERE. AND YOU THINK ABOUT IT CONVERT IT TO A TO A VACATION EXPERIENCE AND WHAT PEOPLE WILL PAY TO GO TO LONDON OR PARIS OR ROME OR SOMETHING LIKE THAT TO ESSENTIALLY JUST WALK AROUND THE CITY BUT THEY'RE PAYING A WALK IN THAT ENVIRONMENT AND THEY'LL PAY A PREMIUM TO DO THAT.

[01:10:04]

OKAY. UM TIF DISTRICTS AND CRA DISTRICTS ARE ILLEGAL IN THE STATE OF NORTH CAROLINA UP UNTIL 2010 I THINK. SO AS A STATE FLORIDA WAS MUCH FURTHER AHEAD WHEN I WAS IN WEST PALM BEACH WE OUR OUR DOWNTOWN IS A CRA THAT WAS SIMILAR TO Y'ALL THE CITY COMMISSION WERE ALSO THE CRA BOARD. THE CRA IN WEST PALM BEACH FOCUSED ON CITYPLACE AS A REDEVELOPMENT. I WISH I HAD THE NUMBERS ON THAT AND WHAT THE PROJECT WAS. AS A CITY WE DID AN RFP TO BRING CITYPLACE INTO EXISTENCE AND ITS MAYOR NANCY GRAHAM STRONG MAYOR FORM OF GOVERNMENT.

THEY PUT OUT AN RFP TO DO A MIXED USE DEVELOPMENT. WHEN I CAME IN THE DEVELOPER WAS TRYING TO RENEGOTIATE OUT OF IT AND TO HER CREDIT NANCY GRAHAM HELD HER GUNS. IT WAS A GREAT LESSON OF HOW ONE INDIVIDUAL COULD DO AMAZING THINGS. I LEARNED A LOT FROM HER. BUT SHE STUCK TO HER GUNS AS THE DEVELOPER WAS TRYING TO TRYING TO WIMP OUT AND NOT DO THE RESIDENTIAL. IT WAS LIKE IT WAS LIKE CATCHING FISH IN A BARREL. I MEAN WE'RE RIGHT ACROSS THE BAY FROM THE TOWN OF PALM BEACH. IF YOU PUT RETAIL THERE THEY'D KILL IT. THEY DIDN'T WANT TO HAVE TO DO HOUSING BECAUSE NO ONE LIVED DOWNTOWN. WELL WE DIDN'T HAVE ANY MARKET SUPPLY. IF YOU DON'T HAVE A MARKET SUPPLY OF COURSE THE NUMBERS ARE GONNA SHOW YOU NO ONE'S LIVING THERE. SO THE CITY HELD TO ITS GUNS AND SAID YOU WON THEIR RFP. IT WAS FOR MIXED USE DEVELOPMENT. YOU'RE GOING TO DO THE WHOLE THING AND IS VERY STRONG ACTION OF THE CITY HOLDING ITS GUNS AND THEY JUST BASICALLY SAID TO THE DEVELOPER IT'S OUR WAY OR THE HIGHWAY. NOW THE CITY ALSO HAD THEIR OWN DEVELOPER THAT THEY HIRED AS A CONSULTANT TO HELP BACK THEM UP. SO IT WASN'T BECAUSE YOU KNOW DEVELOPERS OUT THERE BUILDING THIS STUFF Y'ALL DON'T BUILD BUILDINGS EVERY SINGLE DAY. SO THE CITY BASICALLY HAD THEIR OWN DEVELOPMENT CONSULTANT KEVIN LAWLER WAS HIS NAME. NOW IN ASHEVILLE THE CITY ALMOST TORE DOWNTOWN DOWN AND THERE WAS A VOTER REFERENDUM TO BASICALLY SHOOT DOWN THAT PROPOSAL TO TEAR DOWNTOWN DOWN THAT WAS LIKE IN THE EARLY 80S. THIS DEVELOPER WAS GONNA COME IN FROM CHARLOTTE AND JUST LAY WASTE TO ALL THE OLD BUILDINGS AND BUILD A BIG PARKING DECK IN THIS BIG MALL IN THE MIDDLE OF DOWNTOWN. THAT THAT LOST TWO TO ONE AND A VOTER REFERENDUM AND THE POLITICIANS CHANGED TO A DIFFERENT DIRECTION THEY FOLLOWED THE MAIN STREET MODEL WHICH IS IF YOU IF YOU GOOGLE MAIN STREETS THERE'S PLENTY OF INFORMATION THERE'S FOUR BASIC PRINCIPLES TO IT IT'S DESIGN, ECONOMIC, ANALYSIS, MANAGE STRONG MANAGEMENT. YOU'VE GOT TO HAVE SOMEBODY THAT WAKES UP EVERY SINGLE DAY AND THIS IS THEIR DISTRICT AND THAT'S ALL THEY CARE ABOUT THEY EAT LIVE BREATHE AND SLEEP IT.

AND I'M DRAWING A BLANK ON THE FOURTH ONE. LESLIE ANDERSON WAS THE DOWNTOWN MANAGER SO BEFORE JULIAN GOT INVOLVED AND WASN'T JUST JULIAN AS A DEVELOPER ROGER MCGUIRE WAS ANOTHER ONE THAT CAME IN AROUND THE SAME TIME. BUT THE CITY LAID THE FRAMEWORK OF WE'RE GOING TO FOCUS ON STREETS WE'RE GONNA FOCUS ON CENTRALIZING PARKING SO THERE'S NOT ANY ONE OF YOURS RESPONSIBILITY. WE'LL DEAL WITH IT AS A AS

[01:15:04]

SO FROM YOUR 8 TO 20 THAT'S ALL GRAVY THAT THEY'RE GETTING. THEY'RE MAKING MONEY OFF OF IT BASICALLY. AND WE DON'T CARE. YOU KNOW IT'S LIKE IT'S A WIN WIN WIN SITUATION. WE'RE GETTING TAX BASE OFF SOMETHING THAT'S A PUBLIC ASSET. WHAT I HEAR IS. JR ALL RIGHT. SO WHAT I HEAR IS YOU KIND OF KIND OF HAD ALMOST A FRAMEWORK OF A CRA EXCEPT WITHOUT THE TIF. EXACTLY. IN A WAY. THEY CALL IT SYNTHETIC TIF IN NORTH CAROLINA WHICH IS LIKE A FINAGLING AWAY AROUND THE POLICY AND IT'S JUST BASICALLY A TAX DEAL WITH THE CITY. WELL WHAT WAS INTERESTING BECAUSE I ESPECIALLY LIKE WHAT YOU HAD TO SAY WITH REGARDS TO HOW A LOT OF THESE CITIES PAY FOR THE REST OF THE COUNTY. I KIND OF SEE THAT HAPPENING FOR PALM BAY YOU KNOW WHERE FOR EXAMPLE YOU KNOW THE BAYFRONT AS IT'S BEING REVITALIZED AND OTHER POCKETS OF OUR CITY CAN SORT OF ACT AS REVENUE SOURCES OR FOR THE REST OF THE CITY BECAUSE WE HAVE A LOT OF MILES OF ROADS AND MILES OF CANALS AND YOU KNOW AND OF COURSE LIKE I SAID WE PASSED AS PEOPLE PASSED UNDER A HUNDRED FIFTY MILLION DOLLAR BOND. BUT UNLESS WE DO SOMETHING RIGHT NOW TO IMPROVE OUR REVENUE SOURCE WE'RE GOING TO PROBABLY HAVE TO GO OUT FOR ANOTHER BOND SOMETIME IN THE NEXT 20 OR 30 YEARS. SO YOU KNOW WHAT BUT THIS IS A VERY GOOD PRESENTATION AND THAT'S ALL I HAVE TO SAY. A COUPLE OF POINTS ONE OF THE THINGS THAT WE'RE WORKING WITH EUGENE OREGON ON RIGHT NOW AND ALSO LANCASTER CALIFORNIA ABOUT LOOKING AT THE ROAD AS UTILITY SYSTEM BECAUSE YOU'RE RIGHT WHEN YOU PASS A BOND AND YOU JUST GO OUT YOU FIX IT AND THEN YOU OFF YOU HAVE TO GO OUT AND ESSENTIALLY GO BACK TO THE CREDIT CARD COMPANY TO PAY FOR THE THING THAT YOU FIXED BECAUSE YOU CAN'T AFFORD TO FIX IT AGAIN. THAT SHOULD START TO TELL YOU SOMETHING ABOUT YOUR ECONOMIC SYSTEM. SO THEY'RE LOOKING AT THAT WHOLE SYSTEM IS LIKE WHY SHOULD WE GO TO THE BONDING COMPANY WE SHOULD EVERY EVERY WE SHOULD BE ABLE TO AFFORD WHAT WE GOT. AND LET'S START THERE. THE OTHER THING ABOUT CRAS THAT I THINK THAT IS A MISNOMER AND IT'S IT'S A LOT OF IT'S JUST IT'S A FRUSTRATION AT A CIVIC LEVEL OF NOT UNDERSTANDING THE DEAL THAT'S BEING CUT. AND I CAN EMPATHIZE WITH THAT AND AND SEE WHY PEOPLE FEEL THAT WAY. LIKE YOU JUST SAW AN INCREDIBLY LARGE PRESENTATION AND WHAT WE DO IS BREAK THINGS DOWN INTO REALLY SIMPLE IMAGES. BUT YOU SAW A LOT OF INFORMATION AND THE HARD PART WITH WITH CRAS AND TIFS AND IN TEXAS THEY'RE CALLED TIRZS AND ARIZONA THEY'RE CALLED GPLET. THEY'RE ALL HAVE THESE DIFFERENT NAMES AND ACRONYMS AND IT'S VERY LIKE GOVERNMENTY. AND IT SEEMS SUSPICIOUS. AND THE REASON WHY I SHOWED PEORIA IS BECAUSE THERE ARE DEALS ALREADY BEING CUT AND BAKED INTO THE SYSTEM WHERE YOU'RE SUBSIDIZING SOMETHING YOU'RE JUST NOT CONSCIOUSLY DOING IT. SO FOR ME TO COME IN AS A DEVELOPER AND WORK OUT A DEAL WITH YOU ALL. AND SAY ALL RIGHT LET'S LET'S WORK TOGETHER. I GET PAID TO BUILD SOMETHING YOU NEED SOMETHING BUILT. THAT'S A DEAL AND I COULD MAKE SOME MONEY OFF IT. HOPEFULLY I SHOULD MAKE MONEY OFF OF IT BECAUSE I'M IN THE BUSINESS OF BUILDING THINGS RIGHT. BUT THAT'S A CONSCIOUS ACT WHERE THE COMMUNITY CAN WITNESS WHAT'S GOING ON AND HAVE A CONVERSATION ABOUT IT. BUT HOW OUR TAX SYSTEM IS SET UP IS BAKING IN SUBSIDIES ALL DAY LONG AND Y'ALL AREN'T ACCOUNTING FOR IT. EVERY EVERY PARKING LOT YOU DRIVE BY JUST LET THE MONEY START GOING IN YOUR HEAD HOW MUCH MONEY YOU'RE WASTING BECAUSE THAT BUILDING IS NOT PAYING FOR THE ROAD THAT YOU'RE DRIVING ON IN FRONT OF IT. SO THAT BURDEN FALLS UPON EVERYBODY ELSE AND THIS IS THE THING THAT WE'RE GOING THROUGH RIGHT NOW.

WE'VE BUILT A PATTERN OF DEVELOPMENT THAT STARTED BACK AFTER POST-WORLD WAR 2 AND THAT BIRD IS COMING HOME TO ROOST IN A LOT OF AMERICAN CITIES BECAUSE THAT SYSTEM WE CAN'T CARRY THAT WEIGHT. SO THAT'S A SUBSIDY. AND AS LONG AS WE NAME IT AND WRITE IT DOWN AND SAY IS THIS IS THIS COOL. CAN YOU AFFORD IT. I JUST WANT TO PUT THAT OUT THERE BECAUSE I SEE WITH A LOT OF PEOPLE WE SEE THIS IN OREGON IT'S

[01:20:01]

THANK YOU. THANK YOU THAT'S ALL I HAVE CHAIR. IF NOT IT'S A WONDERFUL PRESENTATION. I'VE GONE THROUGH SOMETHING LIKE THIS SIMILAR THROUGH THE U.S. CONFERENCE OF MAYORS. THEY HAD INVITED ME TO COME IN TO U.S. CONFERENCE OF MAYORS ON CITY MAYORS ON CITY DESIGN. AND ONE OF THE CITIES THE CITY THAT I WENT TO A SAN ANTONIO. SAN ANTONIO TEXAS WAS RUNNING INTO THE SAME DEAL BECAUSE I REMEMBER BEING IN THE MILITARY AND GOING TO FORT SAM HOUSTON TO TAKE SOME COURSES AND AT THAT TIME THE ALAMO I WAS RIGHT IN FRONT OF IT DIDN'T KNOW.

I JUST DIDN'T KNOW THAT WAS THE ALAMO. IT WAS DARK. IT WASN'T FEATURED. IT WAS 1992-93.

AT THAT TIME SAN ANTONIO HADN'T GONE THROUGH THE RENAISSANCE THAT. AS A YOUNG PERSON AT THAT TIME THERE WAS REALLY NOTHING TO DO IN SAN ANTONIO. AND WHAT YOU'RE DESCRIBING BECAUSE WE ARE AT THAT TIME IN SPACE IN REGARDS TO SAN ANTONIO TEXAS. SAN ANTONIO TEXAS HAD A TOURIST ATTRACTION THAT THEY DIDN'T KNOW HOW TO USE IT BUT THEN SPEED IT UP. TWENTY FIVE THIRTY YEARS LATER AS THEY INVESTED INTO UNDERSTANDING HOW A CITY SHOULD BE DESIGNED. IF YOU LOOK AT SAN ANTONIO TEXAS NOW IT'S LIKE WOW SEA WORLD TO SIX FLAGS AND TO EVERY AMENITY TO EVEN BUILD A MUSEUM THAT TELLS THE HISTORY OF THE FIRST PEOPLE THAT ARRIVED IN SAN ANTONIO AND THE DIFFERENT ETHNICITIES. THEY EVEN HAVE A MUSEUM LIKE THAT. AND I REMEMBER WHEN WATCHING THE SAN ANTONIO SPURS AGAINST THE PHOENIX SUNS THEY WERE IN TOWN AND THE ARENA THAT THEY HAD AT THAT TIME BEFORE THEY BUILT THE ALAMO DOME AND NOW THE ALAMO DOME IS UTILIZED FOR SOMETHING ELSE BECAUSE THEY EVEN BUILT A BIGGER STRUCTURE BECAUSE OF THE CHAMPIONSHIP THAT THEY HAVE WON. AT THAT TIME YOU COULD GO TO DUKE UNIVERSITY OR UNIVERSITY OF CAROLINA AND BE IN A BETTER BASKETBALL GAME ARENA BECAUSE THE ARENA THEY WERE PLAYING IN ONLY SEATED ABOUT 9,000. AND YOU'RE TALKING THIS IS A PROFESSIONAL TEAM. AND THE FIRST THING THAT THEY HAD WAS THE RIVERWALK MALL AND THE RIVERWALK ITSELF WAS ONLY THREE BLOCKS LONG BACK WHEN I WAS THERE TO WHAT YOU SEE NOW THAT THE RIVERWALK EXPANDS ALMOST A MILE TWO MILES AND YOU COULD WALK IN AND THE HOTELS AND RAINFOREST RESTAURANT AND IT'S WHEN YOU PLAN SOMETHING AND THAT'S WHY SOMETIMES THE RISK VERSUS THE REWARD WHEN PEOPLE ARE CONDITIONED TO THINK THAT IT CANNOT HAPPEN IT CANNOT HAPPEN. IT'S BECOMES A SORT OF A SICKNESS BECAUSE YOU'RE KIND OF HURTING YOURSELF BECAUSE YOU THINK I'M THE LITTLE ENGINE THAT CAN'T.

AND IF YOU STAY WITHIN THAT FRAMEWORK THAT YOU ARE AFRAID TO TAKE THAT LEAP OF FAITH LIKE OTHER MUNICIPALITIES. BECAUSE EXACTLY WHAT YOU'RE DESCRIBING IS WHEN I SAY BECAUSE YOU'RE DESCRIBING THE MILLENNIAL GENERATION AND THE GENERATION Z THEY ARE DIFFERENT THAN THEIR PARENTS OR GRANDPARENTS BECAUSE YOU WOULD HAVE TO GO BACK PROBABLY TO CERTAIN ETHNICITIES TWO OR THREE GENERATIONS WE'RE TALKING ABOUT THEIR GREAT GRANDPARENTS WHEN THEY FIRST MOVED HERE TO AMERICA MIGRATED HERE AND THEY LIVED IN AN URBAN SETTING AND EVERYBODY LIVED IN AN URBAN SETTING AND IT WASN'T UNTIL EISENHOWER THOUGHT OF THE HIGHWAYS TO NOWHERE AS THEY CALLED IT AND EVERYBODY SAID NOBODY EVER IS GOING TO LIVE IN SUBURBIA AND NOW SUBURBIA IS RETURNING BACK TO THE URBAN THROUGH THEIR GRANDKIDS. AND THAT'S REALLY WHAT'S TRANSPIRING RIGHT NOW. THAT'S WHY THE THING IS THAT THE CITIES THAT DON'T PREPARE TO WHAT YOU'RE DESCRIBING ARE GOING TO BE LEFT BEHIND. I MEAN WE ARE NOT SITTING IN ASHEVILLE KIND OF TERRITORY BECAUSE PALM BAY IS NOT QUOTE UNQUOTE TOTALLY REDEVELOPMENT. PALM BAY IS IN A UNIQUE PLACE BECAUSE IT'S LIKE A BLANK CANVAS BECAUSE IT'S ALL NEW DEVELOPMENT IS HOW HOW ARE YOU GOING TO DEVELOP IT IS THE QUESTION AND WHAT ARE THE RESIDENTS WILLING TO ACCEPT AS A NEW DEVELOPMENT.

AND THAT REALLY IS OUR RESPONSIBILITY. WE NEED TO BE ABLE TO TELL THE STORY BETTER

[01:25:06]

THERE WAS NO LIGHT IN USE. NONE OF THAT STUFF. IT WAS NOW IS ABOUT QUANTITY INSTEAD OF QUALITY. BACK IN HIGH SCHOOL I WAS DOING FIVE PROBLEMS AND THOSE FIVE PROBLEMS. YOU BETTER KNOW IT ON A DIME BUT DIFFERENT NOW. NOW LET ME HAND YOUR CALCULATOR AND I'M GOING TO GIVE YOU TWENTY FIVE PROBLEMS. IT'S HOW THE DELIVERY IS DONE AND IT'S NO DIFFERENT TO THE MUNICIPALITIES. IT'S JUST A MATTER OF RECONDITIONING OURSELVES TO BELIEVE THAT WE COULD DO A LOT MORE. COMMISSIONERS.

MR. CHAIRMAN. YES. I HAVE A QUESTION FOR HIM. IN REGARDS TO OUR COMPREHENSIVE PLAN I FOR ONE THINK IT'S SOMEWHAT SOMEWHAT OUTDATED. DO YOU THINK WE SHOULD BE IN YOUR OPINION YOU THINK IT WILL BE IMPORTANT FOR OUR STAFF TO LOOK AT IT SPECIFICALLY FUTURE LAND USE DEVELOPMENT. I DON'T KNOW WHAT'S IN YOUR COMP PLAN. SO IT'S HARD FOR ME TO SAY WHETHER IT'S FRESH OR NOT. IT'S ALWAYS WORTH INVESTIGATING AND LOOKING AT. I TEND TO LOOK AT THE COMP PLAN. IT'S KIND OF HARDER TO SAY THIS IS A 50 YEAR OLD BUT THINK ABOUT WHEN I WAS 18 AND LEAVING HOME AND THINKING I'M GOING TO BE AN ARCHITECT WHEN I GROW UP LIKE THAT'S MY COMP PLAN TO THINK LIKE WHEN I WAS LEAVING HIGH SCHOOL LIKE I'M GOING TO BE AN EXPERT ON TAXATION IN CITIES LIKE THAT WASN'T PART OF MY COMP PLAN. BUT IT'S STILL ABOUT THE DESIGN OF CITIES. SO I'M WELL WITHIN MY COMP PLAN. SO I THINK THAT HAVE A COMP PLAN. YOU DON'T NEED TO FUSS TOO MUCH ABOUT IT BECAUSE YOU WANT IT TO BE A LIVING BREATHING THING GOING IN THE FUTURE AND ALLOW AS YOU GROW OLDER YOU'RE GOING TO YOU'RE GOING TO ITERATE. SO A LOT OF PEOPLE GET IN THE COMP PLANS. AND EVERYONE SAY IT'S LIKE YOU DON'T WANT TO OVERINVEST IN IT. WHEN I THINK WHAT YOU HAVE IS IF YOU LOOK AT YOUR COMP PLAN BUT YOU'RE GONNA HAVE SURGICAL MOMENTS THAT YOU'RE GOING TO HAVE TO GET INTO OF DECISIONS THAT ARE GOING TO BE DETAILED AND YOU NEED TO WORK THAT OUT TOO. SO FROM A STANDPOINT OF WHERE YOU INVEST YOUR MONEY. AGAIN I'M SAYING THIS NOT READING YOUR COMP PLAN BUT SEE HOW FRESH IT IS SEE HOW RELEVANT IT IS. TALK WITH WITH JOAN ABOUT WHAT'S IN IT WITH WITH A NEW PERSPECTIVE AND EYES THAT SHE CAN LOOK AT THIS AND SEE WHAT YOU CAN AMEND. ITS COMP PLAN EXERCISES CAN BE INCREDIBLY EXPENSIVE AND LONG PROCESSES AND WHERE YOU MIGHT NEED TO INVEST IS MORE IN ACTION. AND I WOULD ALSO RECOMMEND SMALL MOVES YOU KNOW YOU'RE YOU'RE GOING TO MAKE SOME MISTAKES. THAT'S HUMAN. YOU WANT TO YOU WANT TO INVEST IN SMALL MISTAKES NOT BIG MISTAKES. SO JUST TRY LITTLE THINGS TRY LITTLE ITERATIONS. SOMETIMES YOU CAN TRY SOMETHING WITH A TEMPORARY EVENT LIKE FOOD TRUCKS OR SOMETHING AND TRY TO GET SOME SOME STIMULATED ACTIVITY HAPPENING. ASHEVILLE DID IT WITH STREET PARTIES REALLY GOOD WITH STREET PARTIES. PEOPLE LIKE THEM. SO ARE THERE THINGS THAT YOU CAN DO THAT TO KIND OF SPUR AND EXCITE PEOPLE BUT ALWAYS STICK TO HOW DO YOU BE AUTHENTIC. HOW DO YOU BE TRUE TO YOURSELF AND HAVE THAT THAT THAT VISION. THAT THE BIBLE SAYS HE WITHOUT VISION SHALL PERISH. YOU NEED TO HAVE SOME BIG BIG CRAZY VISION AND THAT'S WHERE THE COMP PLAN GOES IN. BUT YOU WANT TO ALLOW YOURSELF TO EVOLVE AS YOU GO IN. ANY OTHER QUESTIONS.

OKAY WELL I JUST WANTED TO I JUST WANT TO SAY ALSO YOU KNOW I AND I HOPE YOU KNOW THE PUBLIC DOESN'T GET CONCERNED ABOUT WHAT WAS PRESENTED HERE

[01:30:01]

I WANT TO SAY THANK YOU. YES. I DIDN'T HAVE A QUESTION FOR HIM I JUST. A COUPLE OF THINGS I JUST WANTED TO NOTE. JUST LIKE CAUGHT MY EAR SPECIFICALLY AS YOU WERE GOING THROUGH.

I HAD FIRST OF ALL ALSO OBVIOUSLY OUR POPULATION CONTINUES TO GROW HERE IN PALM BAY. I DON'T HAVE ANY PROBLEM WITH THAT BUT YOU WERE TALKING ABOUT THE FACT THAT MELBOURNE HAS A LOT OF RESIDENTS THAT ARE COMING HERE FOR WORK. WE'VE BEEN LOOKING AT THIS IDEA OF DEVELOPING REDEVELOPING CONLON TO DEVELOPING A DOWNTOWN CORRIDOR.

[01:35:03]

MAYOR. YES. I DID HAVE A QUESTION. I'M JUST SITTING HERE STUDYING THE GRAPHIC.

I WAS PLANNING ON ASKING MORE QUESTIONS OFF THE RECORD. BUT I'M JUST CURIOUS WHAT WERE THE NUMBERS THE NUMBER INSIDE THE CIRCLE IN THAT GRAPHIC I DON'T KNOW IF YOU WON'T GO BACK TO SLIDE FOR WHAT I WAS GIVEN THAT SLIDE ONE NINETY ONE BUT I DON'T KNOW IF THAT MATCHES WHAT YOU HAD.

RIGHT NEXT SLIDE YEAH. YOU WENT TOO FAR. INFLOW OUTFLOW.

OKAY CAN CAN YOU TALK ABOUT THAT AGAIN. YEAH SO SO WHAT YOU SEE IN THE DOUGHNUT ON THE BOTTOM. RIGHT ABOUT THERE IS A LITTLE NUMBER. FIVE THOUSAND SIX HUNDRED THIRTY SIX. EXACTLY YEAH. SO WHAT THAT IS IS THERE'S THERE'S FIVE THOUSAND SIX HUNDRED AND THIRTY SIX HUMANS OF WORKING AGE THAT ARE PALM BAY RESIDENTS THAT DON'T LEAVE PALM BAY FOR WORK RIGHT. SO THERE ARE PEOPLE THAT WORK IN MANY OF THE BUSINESSES THAT YOU HAVE BUT THEY LIVE HERE. THAT'S YOUR RECYCLED RESIDENTS. IF WE GO TO SOMETHING LIKE MELBOURNE RIGHT HERE. MELBOURNE'S THE BIGGEST ONE THAT STICKS OUT. IT'S TEN THOUSAND NINE HUNDRED PEOPLE COME IN FROM MELBOURNE. BUT YOU ALSO LOSE ONE THOUSAND EIGHT HUNDRED PALM BAY RESIDENTS TO MELBOURNE SO YOU'RE NOT POSITIVE NINE THOUSAND PEOPLE RIGHT. SO NINE THOUSAND PEOPLE IS MORE THAN FIVE THOUSAND PEOPLE WHICH IS IN YOUR CIRCLE. YOU ACTUALLY HAVE MORE MELBOURNE PEOPLE WORKING HERE THAN PALM BAY PEOPLE WORKING HERE. AND THE REASON I ASK BECAUSE THAT THAT'S MAKING SURE I UNDERSTOOD IT CORRECTLY BECAUSE THAT'S HOW I UNDERSTOOD IT. YOU ADD THAT UP AND I JUST I DIDN'T ADD THEM NO PERFECTLY HERE. BUT IF YOU LOOK OUR OUTFLOW I ESTIMATED THREE THOUSAND YOU KNOW PLUS OR TAKE FIVE HUNDREDS SOMETHING LIKE THAT OKAY. JUST SAY THREE THOUSAND PLUS THE FIFTY SIX HUNDRED THAT'S EIGHTY SIX HUNDRED. THAT MEANS WE HAVE MORE PEOPLE COMING IN FROM MELBOURNE THAN TOTAL PALM BAY. YET WE HAVE 20 PERCENT MORE POPULATION. IT JUST SEEMS TO ME THAT. THAT COULD BE RETIREES IT COULD BE KIDS. I MEAN THOSE ARE. I'M TALKING ABOUT WORKING AGE ADULTS NOW I'M NOT THE CENSUS SO I. THIS IS THEIR NUMBERS. AND YEAH THAT'S WHY I JUST WANT TO SEE SOME VALIDATION ON SOME OF THESE NUMBERS BECAUSE I THINK WE LIKE THE IDEA OF THE FACT OF THE IDEA THAT WE'RE IMPORTER AND TO PAT OURSELVES YOU KNOW. HAVE SOME PRIDE IN THAT. SAME TIME IT'S JUST YOU KNOW YOU SPEAK AND TALK TO PEOPLE AND THAT'S ALL NOT CIRCUMSTANTIAL THAT'S NOT THE WORD I'M LOOKING FOR. BUT NO THAT'S NOT GOOD DATA RIGHT. YOU KNOW THAT'S NOT A GOOD SAMPLE JUST BASED ON WHO WE AS WE INDIVIDUALLY TALK TO. BUT IT JUST KIND OF SURPRISING THAT THE RE MORE FOLKS COME IN FROM MELBOURNE WHICH MEANS THAT THERE'S EVEN MORE FOLKS BEING RECYCLED WITHIN MELBOURNE WHICH MEANS THEY'VE GOT MORE THAN I MEAN THAT WE'RE TALKING ABOUT TWICE OR MORE THE WORKING AGE POPULATION. AND I JUST DON'T THINK THERE'S THAT BIG OF A DISCREPANCY BETWEEN DISABLED OR RETIREES BETWEEN HERE AND MELBOURNE. SO I WOULD CHALLENGE YOU ON THAT THE WORD THINK AND GET TO LET'S LOOK AT THE DATA. YEAH I WANT TO SEE THE DATA. I MEAN YOU CAN PULL YOU CAN PULL THE CENSUS DATA FROM FROM MELBOURNE AS WELL. IT'S THIS IS ALL PUBLIC INFORMATION. I'M KEEPING THIS NOW. ACTUALLY THE TWO OF YOU TOGETHER ON THIS ONE ONE OF THE THINGS TO MAYBE ASK LIKE HARRIS ONE OF YOUR LARGER EMPLOYERS MAYBE DO A SURVEY. AND I JUST COME UP WITH A SURVEY LIKE IF YOU ALL COME TO PALM BAY WHAT WOULD MAKE YOU MOVE HERE AND JUST ASK THE PEOPLE THAT COME IN

[01:40:05]

YEAH WOULD I LIKE TO BE PROUD OF MY CITY. YES. LIKE COMMISSIONER BAILEY IS SAYING BUT I WOULD LIKE TO SEE IF IT'S ACTUAL I MEAN IF THE DATA THAT YOU WENT AFTER TELLS YOU THAT THEN I WOULD LIKE TO VALIDATE AND I THINK THAT'S UP TO OUR STAFF TO PROVIDE THAT TO US. YOU JUST GOING OFF OF WHAT YOU RESEARCH. YEAH.

WE CAN GET YOU THE WEBSITE. WE COULD BE SKEPTICAL BUT IT'S NOT LIKE WE DON'T HAVE STAFF THAT COULD LOOK LOOK THAT INTO INTO THAT FOR US. TRUST BUT VERIFY. YES TO VERIFY IT IS GOOD TO HEAR. I MEAN BUT NOW I WANT TO VALIDATE IT BECAUSE NOW IS JUST LIKE WHEN I STARTED SAYING THAT PALM BAY WAS THE BIGGEST CITY IN BREVARD COUNTY AND IT WAS FROWNED UPON WHEN I FIRST SAID IT AROUND MY OWN MAYORS IN THIS COUNTY BECAUSE IT SOUNDED LIKE BRAGGING BUT I WANTED TO CHANGE THE CONVERSATION. BECAUSE FOR A LONG TIME EVERYBODY THINKS MELBOURNE WAS THE LARGEST CITY AND THEY WERE BUT WE SURPASSED THEM. SO WE NEEDED TO CHANGE THE NARRATIVE WE NEEDED TO CHANGE THE DISCUSSION BECAUSE WE'RE NOT THAT SMALL BROTHER ANYMORE WE'RE THE BIG BROTHER AND THEN WE WENT AS FAR AS SAYING OUT OF SEVEN COUNTIES IN EAST CENTRAL FLORIDA WE'RE NUMBER TWO. 86 CITIES AND PALM BAY IS NUMBER TWO ORLANDO'S NUMBER ONE. THAT WAS ANOTHER DISCUSSION THAT NEEDED TO BE HAD BECAUSE PEOPLE NEEDED TO UNDERSTAND LOOK THIS EIGHTY SIX CITIES IN THIS SEVEN COUNTIES CALLED EAST CENTRAL FLORIDA AND PALM BAY IS NUMBER TWO AND WE'RE ONE HUNDRED SQUARE MILES AND ONLY NOW AS THE NUMBERS CAME OUT FORTY THREE PERCENT DEVELOP ONLY. SO JUST DO THE MATH THE MATH DOESN'T LIE. MATH DON'T LIE. MATH DOES NOT LIE. BUT YOU CAN DO BAD MATH. YOU COULD DO BAD MATH BUT I THINK I COULD STILL DO IT ON PAPER. COMMISSIONER BAILEY I DON'T KNOW IF I ANSWERED YOUR QUESTION. WELL I THINK WHAT THE MAYORS HIT THE NAIL ON THE HEAD. I I'M JUST LOOKING FOR VERIFICATION. I WOULD WANT TO VALIDATE THIS INFORMATION. I MEAN RIGHT NOW I MEAN I'LL BE DOING SOME MORE OF THAT TYPE OF WORK OK. I'M VERY ANALYTICAL IN HOW I LOOK AT THINGS. SO I APPRECIATE THE PRESENTATION TONIGHT. I DO THINK THERE'S SOME QUESTIONS AND I DO UNDERSTAND THAT I CAN TELL A STORY AND I CAN TELL MULTIPLE STORIES DEPENDING ON WHAT YOU WANT TO USE BUT WHAT WHAT I'M ASKING FOR I GUESS PROBABLY FROM THIS POINT IS JUST MAYBE IF YOU COULD GIVE ME OR PROVIDE STAFF, STAFF CAN SEND TO ME. SURE. WHATEVER YOU USE FOR THAT BECAUSE I'M CURIOUS BECAUSE I MEAN IF IT'S TRUE IT'S INTERESTING THAT MY NEXT QUESTION IS WHERE ARE THESE FOLKS WORKING BECAUSE HARRISON ONLY HAS SO MANY JOBS. SO THAT WOULD BE MY NEXT. NO THERE'S MORE RESEARCH TO BE FOLLOWED UP ON IT BUT I WANT TO VERIFY IT AND THEN AND THEN FOLLOW UP FIGURE OUT WHAT WHAT'S GOING ON EXACTLY WHERE'S THIS GOING IN AND PERHAPS IF YOU GIVE ME A LEAD TO WHAT SPECIFICALLY YOU WERE USING. I KNOW THAT THAT'S EASILY ACCESSIBLE TO TRY AND DO IT BEFORE I GOT BACK TO YOU. BUT YOU KNOW WHAT THE LABOR PARTICIPATION RATE IS FOR BOTH CITIES AND LOOK AT OUR TOTAL POPULATION. THAT'S A GOOD ROUGH MEASUREMENT WHICH IS WHAT I WAS DOING BEFORE TO SAY DOES THIS MAKE SENSE. SO I JUST WANT MAKE SURE IT MAKES SENSE THAT'S ALL. THAT'S GREAT. AND I THINK THAT WITH THE CENSUS WE CAN GIVE YOU THE LINK TO WHERE WE DID ALL OF OUR DOWNLOADS FOR OUR DATA. HOPEFULLY THEY'LL HAVE IT GOING BACK FURTHER SO THAT YOU CAN DO THE ITERATIONS IN TIME. THAT'S THE HARDEST PART OF THE MOST FRUSTRATING ASPECT AND WORKING IN THIS FIELD IS IS THE LIMITATIONS AND DATA THAT WE CAN PUT ON A MAP BECAUSE OF THINGS DIDN'T GET DIGITAL UNTIL A CERTAIN PERIOD. BUT THE ASSESSOR'S FILES ALL THE VALUATION IS STRAIGHT OUT OF YOUR ASSESSOR'S FILES STRAIGHT FROM THE COUNTY. AND WHAT WE DO IS WE JUST MAP THE VALUATION AGAINST THE PARCEL SIZE. AND THAT'S AGAIN DATA THAT'S STRAIGHT OUT OF YOUR COUNTY. AND IF IF THAT DATA THAT WE SHOW YOU IS WRONG THAT MEANS THAT YOUR COUNTY IS NOT COLLECTING ITS TAXES PROPERLY WHICH IS A BIGGER QUESTION. BUT GENERALLY SPEAKING Y'ALL HAVE GOOD DATA SETS HERE. SO THERE'S A LOT TO WORK WITH.

THANK YOU. CENSUS COMING UP IN A COUPLE OF YEARS SO [INAUDIBLE].

THANK YOU. THANK Y'ALL. NOW COMMISSION WHAT WE NEED IS I GUESS THIS KIND OF AGENDA'S KIND OF DIFFERENT THAN THE REGULAR COUNCIL MEETING AGENDA. BUT WE NEED TO ADOPT OUR NOTATION

[01:45:04]

I'M GONNA NEED A MOTION TO ACCEPT THAT. SO MOVE. SECOND. SECONDED BY VICE CHAIR ANDERSON. MAYOR.

I MEAN SORRY CHAIRMAN. I'M JUST CURIOUS THE AGENDA THAT WAS RELEASED TO THE PUBLIC DIDN'T INCLUDE THAT CORRECT. IN OTHER WORDS WERE THE MINUTES PUT OUT TO THE PUBLIC. YES ALL OF THIS WAS. THE AGENDA REVISION LET ME DOUBLE CHECK THAT I'M DOING DOUBLE CHECK RIGHT NOW IF YOU DON'T MIND. I DON'T KNOW IF MY MICROPHONE IS. WHEN I LOOKED AT THE WEBSITE FOR THE AGENDA. I DID NOT SEE THE AGENDA REVISION ON THE WEBSITE. I DON'T SEE IT EITHER I CHECKED RIGHT BEGINNING MEANING I STILL DON'T SEE IT NOW. I WOULD SUGGEST THAT WE HOLD THIS OFF TILL THE NEXT MEETING. OKAY. ALL RIGHT. WITHDRAW YOUR MOTION. I WITHDRAW MY MOTION. NOW MAKE A MOTION TO TABLE IT. ALL RIGHT. I'LL MAKE A MOTION TO TABLE THE ADAPTATION OF THE MINUTES. SECOND. SECONDED BY COMMISSIONER BAILEY. ANY FURTHER DISCUSSION. COMMISSION IF NOT I'M GONNA CALL IT ALL IN FAVOR SAY AYE. AYE. ALL OPPOSE SAY NAY. OKAY. MOTION CARRIES AND WITH THAT WE COME TO THE CONCLUSION OF MEETING ADJOURNED.

* This transcript was compiled from uncorrected Closed Captioning.