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I'M GONNA BRING OUR WORKSHOP TO ORDER. ROLL CALL TERRY ROLL CALL. MAYOR CAPOTE. HERE. DEPUTY 

[CALL TO ORDER:]

[00:00:11]

MAYOR ANDERSON. HERE. COUNCILMAN SANTIAGO. HERE. COUNCILMAN BAILEY.

PRESENT. COUNCILMAN JOHNSON. HERE. MRS. MORRELL. [INAUDIBLE]. PRESENT. NOW I LIKE WE USUALLY DO PUBLIC COMMENTS GOES TO THE BACK AND WE'RE GOING TO MOVE INTO

[1. Discussion of business incentives offered by the City.]

BUSINESS NUMBER ONE DISCUSSION OF BUSINESS INCENTIVES OFFERED BY THE CITY. SO AT THIS TIME. HAVE YOU BRUSH. NO I'M JUST PICKING ON YOU. I'M TURNING IT OVER TO YOU. GOOD EVENING MAYOR AND COUNCIL MEMBERS. THANK YOU VERY MUCH. TONIGHT WE'LL HAVE A DISCUSSION OF BUSINESS INCENTIVES THAT WE WANT TO OFFER THE CITY. THIS WILL BE A WONDERFUL TOOL ACTUALLY WONDERFUL DISCUSSION TO GO THROUGH FOR A TOOL FOR INTANGIBLE MARKETING ITEMS FOR THE CITY TO PUT FORTH TO THE COMMUNITIES AND SURROUNDING AREAS REGIONALLY TO ATTRACT A SMART COMMUNITY GROWTH TO OUR BEAUTIFUL CITY. SO WITH THAT I'M GOING TO BRING FORTH JOAN [INAUDIBLE] OUR BCRA ADMINISTRATOR. SHE'S GOING TO PRESENT THIS EVENING'S POWERPOINT REGARDING SOME INCENTIVES FOR YOU TO CONSIDER AND TO DISCUSS AND GIVE SOME DIRECTION TO CITY STAFF AS TO WHAT DIRECTION YOU'D LIKE TO INVESTIGATE FURTHER.

GOOD EVENING COUNCIL. SO JUST A GENERAL DISCUSSION. WANTED TO OPEN UP THE FLOOR TO GET AN IDEA OF COUNCIL'S LEANINGS TOWARDS ECONOMIC INCENTIVES AND PROGRAMS FOR ENCOURAGING BUSINESS AND DEVELOPMENT IN THE CITY. SO JUST A BRIEF PRESENTATION BASED ON MY BACKGROUND MY EXPERIENCE IN DOING ECONOMIC DEVELOPMENT REDEVELOPMENT WITH CITIES AND COUNTIES. YOU WOULD LIKE US TO STOP YOU AS YOU GOING OR WAIT UNTIL YOU'RE DONE.

SURE HOWEVER YOU LIKE. EITHER WAY OK. SO JUST A GENERAL WHY WHY DO WE HAVE ECONOMIC DEVELOPMENT PROGRAMS WHY DO WE HAVE ECONOMIC INCENTIVE PROGRAMS BOTH MONETARY AND NON-MONETARY. ECONOMIC DEVELOPMENT PROGRAMS SERVE AS AN ECONOMIC VITALITY TOOL THEY ARE USED TO ENHANCE AND DIVERSIFY THE ECONOMY AND THE LOCAL TAX BASE OF THE COMMUNITY, INCREASE THE NUMBER OF JOBS, AND PROVIDE FOR A HIGHER QUALITY OF LIFE. WE TYPICALLY LOOK AT ECONOMIC DEVELOP AN ACTIVITY THAT ENCOURAGES SMART AND SUSTAINABLE GROWTH BUSINESS GROWTH IN THE COMMUNITY AND THAT IS TO EASE THE TAX BURDEN ON THE RESIDENTIAL COMMUNITY. THESE PROGRAMS EXIST TO ATTRACT AND RETAIN INVESTMENT IN THE COMMUNITY THOSE THAT ARE TARGETED WITHIN A TARGETED AREA THROUGH LOWERING THE COST TO DO BUSINESS. AND THE ECONOMIC DEVELOPMENT PROGRAMS AIM TO FACILITATE IN BUSINESS ATTRACTION, RETENTION, AND EXPANSION AS WELL AS THE MARKETING EFFORTS OF THE CITY. SO WHO IS OUR TARGET AUDIENCE. OUR TARGET AUDIENCE ARE EXISTING BUSINESSES AND NEW BUSINESSES EXISTING BUSINESSES THAT ARE LOOKING TO GROW AND EXPAND WITHIN THE COMMUNITY. AND WE DO THAT THROUGH BUSINESS RETENTION EXPANSION EFFORTS. THEIR NEEDS WILL VARY DEPENDING ON THE COMPANY. THEY MAY HAVE WORKFORCE NEEDS. WHETHER THAT'S HIRING NEW WORKFORCE OR TRAINING EXISTING WORKFORCE OR TRAINING NEW WORKFORCE. THEY MAY HAVE EQUIPMENT IN MACHINERY NEEDS. THEY MIGHT HAVE OUTGROWN THE EXISTING MACHINERY EQUIPMENT AND NEED TO EXPAND OR UPGRADE THEIR THEIR EQUIPMENT. THEY MAY NEED TO INCREASE THEIR CAPACITY AND INVENTORY OR THEIR BUSINESS FOOTPRINT SO MAYBE THEY'RE LOOKING TO PURCHASE A NEW FACILITY

[00:05:03]

PURCHASE LAND BUILD A FACILITY. IT VARIES YOU KNOW DEPENDING ON THE COMPANY AND THE GROWTH. NEW PROPERTY ACQUISITION OR CONSTRUCTION AND BUILD OUT. AND FOR NEW BUSINESSES AND DEVELOPMENT THROUGH BUSINESS ATTRACTION EFFORTS WE LOOK TO ATTRACT TARGETED DESIRABLE DEVELOPMENT FOR THE COMMUNITY. SO WHEN WE LOOK AT THOSE INDUSTRIES WE LOOK TO OUR COUNCIL AND OUR COMMUNITY TO SEE WHAT WE HAVE EXISTING THAT WE CAN SUPPORT AND GROW UPON. WE LOOK TO COUNCIL TO SAY WHAT DO WE WANT IN OUR COMMUNITY WHAT DO WE WANT TO BE KNOWN FOR. SO WE LEVERAGE NEW DEVELOPMENT AND REDEVELOPMENT THROUGH BUSINESS ATTRACTION PROGRAMS. SO HOW DO WE DO THIS HOW DO WE CREATE ECONOMIC DEVELOPMENT PROGRAMS. TYPICALLY WE WANT TO CREATE AN ECONOMIC INCENTIVE POLICY. THIS DOESN'T HAVE TO BE A FORMAL POLICY BUT IT SHOULD INCLUDE PROGRAMS AND PROGRAM GUIDELINES. SO THESE WOULD BE THESE WOULD SERVE AS A TOOLBOX OF PROGRAMS BASED ON OUR COMMUNITY NEEDS AND THEY WOULD BE VETTED IDEALLY AND APPROVED BY CITY COUNCIL. SO THE LOCAL GOVERNMENTS TYPICALLY PROVIDE FOR PROGRAM GUIDELINES AND THOSE INCLUDE THE PROGRAM SCOPE AND INTENT OF THE PROGRAM. WHO THE ELIGIBLE APPLICANTS MAY BE QUALIFYING CRITERIA SUCH AS NUMBER OF JOBS THEY MUST CREATE AT A MINIMUM A MINIMUM CAPITAL INVESTMENT FOR THE COMMUNITY A MINIMUM AVERAGE WAGE OR SALARY. AND THEN WE WANT TO CREATE AN APPLICATION PROCESS TO MAKE SURE WE INCLUDE AN INTERNAL DUE DILIGENCE. WHAT INFORMATION ARE WE COLLECTING WHY ARE WE COLLECTING THAT INFORMATION. WHAT DOES THE BUSINESS HAVE TO OFFER THE COMMUNITY WHAT'S THEIR JOB CREATION CAPITAL INVESTMENT AVERAGE SALARY. THEN WE WANT TO MAKE SURE THAT WE FOLLOW UP. SO WE HAVE AN ANNUAL REPORTING PROCESS AND A MODERATE MONITORING PROCESS WE THROUGH THE APPLICATION. IF A COMPANY IS APPROVED FOR INCENTIVES THEN YOU HAVE A AN ANNUAL REPORTING PROCESS TO MAKE SURE THAT THEY ARE PROVIDING WHAT THEY SET OUT TO PROVIDE. AND IN TERMS OF YOU KNOW WHAT'S LAID OUT IN THE ECONOMIC INCENTIVE AGREEMENT. AND ALSO STAFF SHOULD ENSURE THAT THE PROGRAMS PROVIDE FOR A POSITIVE RETURN ON INVESTMENT. SO EVALUATING SUCCESS ON AN ANNUAL BASIS TO JUSTIFY THE FUNDING EVERY FISCAL YEAR. WE ALSO WANT TO MAKE SURE THAT WE ENSURE THE PROGRAMS ARE PERFORMANCE BASED. AND WE INCLUDED CLAWBACK PROVISION IN THE AGREEMENTS. I KNOW THAT COUNCILMAN BAILEY IS BIG ON THIS WE WANT TO MAKE SURE WE HAVE A PERFORMANCE BASED INCENTIVE PROGRAM. WE ARE PROVIDING INCENTIVES WHETHER MONETARY OR OTHERWISE AND WE WANT TO MAKE SURE THAT WE'RE GETTING SOMETHING BACK FOR THE COMMUNITY. YOU KNOW FOR OUR GENERAL FUND THAT WE CAN ACTUALLY SUPPORT THAT NEW BUSINESS OR GROWTH OF THE BUSINESS COMING TO OUR COMMUNITY. SO WHAT DO THESE PROGRAMS OFFER AND WHAT DO THEY AIM TO ACCOMPLISH.

PROGRAMS SHOULD PROVIDE A POSITIVE RETURN ON INVESTMENT FOR THE COMMUNITY THOSE COMES IN TWO FORMS TANGIBLE AND INTANGIBLE. OUR TANGIBLE RETURN IS JOB CREATION. THE QUALITY OF THOSE JOBS SO WAGES, HEALTH, INSURANCE BENEFITS THAT THE COMPANY PROVIDES, CAPITAL INVESTMENT, AND WHETHER IT DIVERSIFIES AND INCREASES OUR TAX BASE OF OUR COMMUNITY. ALSO WE WANT TO LOOK AT WHAT DOES IT OFFER THE COMMUNITY IN TERMS OF AMENITIES. ARE WE TALKING ABOUT HIGH SKILL HIGH WAGE JOBS FOR EXISTING RESIDENTS. ARE WE TALKING ABOUT NEW COMMERCIAL RETAIL RESTAURANTS. THESE ARE AMENITIES FOR OUR COMMUNITY. THE INTANGIBLE RETURNS ARE MITIGATING OUR COMMUNITY WEAKNESSES AND BOOSTING THE STRENGTH OF OUR LOCAL ECONOMY. WE WANT TO MAKE SURE WE'RE FACILITATING THE GROWTH THE SUCCESS AND GROWTH OF OUR EXISTING BUSINESSES AND ALSO TRY TO RETAIN THE JOBS AND BUSINESSES THAT WE ALREADY HAVE IN OUR COMMUNITY. AND FINALLY WE AIM TO ACCOMPLISH IMPROVING THE FACTORS THAT AFFECT THE COMMUNITIES BUSINESS CLIMATE. THAT INCLUDES THINGS LIKE THE PERMITTING PROCESS, NON-COMPETITIVE FEE STRUCTURES, ZONING REGULATIONS AND OTHER CUMBERSOME REGULATORY PROCESSES. SO FINALLY WE WANT TO MAKE SURE THAT WE EVALUATE OUR RETURN ON INVESTMENT. SO WE WE EVALUATE OUR RETURN ON INVESTMENT TO IDENTIFY WHETHER THIS IS A SUCCESSFUL PROGRAM FOR THE COMMUNITY AND SHOULD WE PROCEED WITH THE PROGRAM AND IF IT'S A MONETARY PROGRAM SHOULD WE CONTINUE TO FUND THE PROGRAM. SO HOW WE DO THIS IS I MEAN IT CAN BE DONE THROUGH A FORMAL PROCESS OR IT CAN BE DONE IN A PROCESS THAT AN ECONOMIC DEVELOPMENT PRACTITIONER SHOULD ALWAYS BE DOING ANYWAY. AND THAT IS THE PERFORMING A COST BENEFIT ANALYSIS. SO THE COST BENEFIT ANALYSIS WILL IDENTIFY THE EXPECTED TAX REVENUE STREAM WITH THE INCENTIVES VERSUS THE CURRENT REVENUE STREAM WITHOUT THE INCENTIVES. AND THAT WILL DETERMINE OUR POSITIVE RETURN ON INVESTMENT. HOPEFULLY IT'S NOT A NEGATIVE RETURN ON INVESTMENT.

IF THAT'S THE CASE WE BACK OUT. SO WE ESSENTIALLY WILL COMPARE THE EXPECTED

[00:10:05]

BENEFIT VERSUS THE EXPECTED COST. SO BENEFITS INCLUDE JOB CREATION WHETHER IT CREATED OR RETAINED. THAT TOTAL ANNUAL PAYROLL IS USUALLY HOW WE LOOK AT THOSE NUMBERS WE GET THE NUMBER OF JOBS FULL TIME EQUIVALENT AND THE ANNUAL SALARY THE ANNUAL PAYROLL. THE QUALITY OF JOBS WHICH INCLUDES WAGES, HEALTH INSURANCE AND OTHER BENEFITS, NEW CAPITAL INVESTMENT, CONTRIBUTION TO TARGETED INDUSTRIES OR THE INDUSTRY CLUSTER. SO WE WANT TO ATTRACT A TARGETED INDUSTRY. WE DO TYPICALLY IN ECONOMIC DEVELOPMENT PRACTITIONER WILL PROVIDE INCENTIVES TO THAT BUSINESS TO THAT INDUSTRY TO ATTRACT THEM TO OUR COMMUNITY. IF WE HAVE AN EXISTING INDUSTRY THAT WE WANT TO GROW THEN WE WANT TO SUPPORT THAT BUSINESS AND THAT THAT INDUSTRY BY PROVIDING BRINGING IN SIMILAR AND SUPPORT BUSINESSES.

THE EXPECTED COSTS THESE INCLUDE INCENTIVES. SO IT'S A LOT IT COULD BE A LOSS OF REVENUE BECAUSE OF INCENTIVES TO INCLUDE PROPERTY TAXES OR THE AD VALOREM TAX ABATEMENT PROGRAM THAT'LL AFFECT THE GENERAL FUND MAYBE IT AFFECTS BUSINESS I'M SORRY BUILDING AND PERMITTING INSPECTION AND IMPACT FEE WAIVERS. THOSE ARE FEES COLLECTED BY INDIVIDUAL DEPARTMENTS AND DIVISIONS SO THEY WOULD BE AFFECTED THEY WOULD HAVE A LOSS OF REVENUE WE NEED TO EVALUATE WHETHER OR NOT THAT MAKES SENSE FOR US.

THE IMPACT ON PUBLIC SERVICE EXPENDITURES SO POLICE AND FIRE THE INCREASED DEMAND ON SCHOOLS AND THE IMPACT ON INFRASTRUCTURE WHETHER IT'S WATER SEWER ROADS. SO TAKING A LOOK AT OUR EXISTING PROGRAMS WE CURRENTLY ONLY HAVE ONE AND THAT'S THE AD VALOREM TAX ABATEMENT PROGRAMS PRETTY COMMON HERE IN BREVARD COUNTY. QUITE A FEW MUNICIPALITIES HAVE IT AS WELL AS THE COUNTY. AND THIS IS AN ABATEMENT OF THE AD VALOREM TAXES ONLY ON THE NET ASSESSED VALUE OF IMPROVEMENTS IN PROPERTY. AND WHEN WE TALK ABOUT REAL PROPERTY WE'RE TALKING ABOUT BUILDINGS EQUIPMENT NOT LAND. RIGHT NOW WE HAVE BEEN BRINGING I SHOULD SAY CURRENTLY WE ARE BRINGING BUSINESSES AND THEIR REQUEST FOR INCENTIVES ON AN AD HOC BASIS. I WOULD MOVE AWAY FROM THAT AND CREATE A PROGRAM OR PROGRAMS THAT ARE VETTED BY COUNCIL SO THAT WE ARE ENSURING THAT WHAT WE'RE PROVIDING IN OUR CONVERSATIONS AND OUR DIALOGUE WITH COMPANIES AND DEVELOPERS WE HAVE A GENERAL SENSE OF WHETHER OR NOT THAT PROGRAM OR INCENTIVE WOULD ACTUALLY BE IS ACTUALLY PALATABLE BY CITY COUNCIL OR ANY GOVERNING BOARD. WE HAVE A COUPLE OF FEDERAL PROGRAMS THAT WE CAN PARTICIPATE. I DON'T KNOW YOU HAVEN'T BEEN HERE LONG ENOUGH TO KNOW WHETHER OR NOT PALM BAY PARTICIPATES HEAVILY IN THEM BUT THE HUB ZONE HISTORICALLY UNDERUTILIZED BUSINESS OWNED PROGRAM. THE NEW MARKETS TAX CREDIT PROGRAM AND THE LATEST FEDERAL OPPORTUNITY ZONE PROGRAM.

SO THE NEXT TWO SLIDES ARE GOING TO INCLUDE SOME SUGGESTED PROGRAMS BOTH MONETARY AND NON-MONETARY. SO THE MONETARY PROGRAMS YOU KNOW WE LOOKED AT A COUPLE OF PROGRAMS THAT OTHER COMMUNITIES DO PROGRAMS THAT ARE SUCCESSFUL NOT JUST ANY PROGRAM WE'RE NOT LOOKING AT RENT SUBSIDY PROGRAMS THAT WE KNOW DON'T WORK YET. THIS IS A LIST OF PROGRAMS THAT ACTUALLY DO WORK. SO THAT WE DO HAVE THE AD VALOREM TAX ABATEMENT PROGRAM BUT I WOULD RECOMMEND THAT WE MAYBE REVISIT THE PROGRAM AND PUT TOGETHER A TIERED APPROACH SIMILAR TO WHAT DEVELOPED AT THE CITY OF COCOA. SO WHEREAS RIGHT NOW A COMPANY CAN QUALIFY FOR 10 YEARS AT 100 PERCENT FOR 10 YEARS. WE CAN LOOK AT A PROGRAM THAT IS IF THEY QUALIFY FOR 10 YEARS AT 100 PERCENT YEAR 10 THEY GET 100 YEAR 1 THEY GET A 100 PERCENT ABATEMENT YEAR 2 THEY GET 90 PERCENT YEAR 3 THEY GET 80. SO ON SO FORTH. SO PHASES THEM OUT OF THE PROGRAM.

IF THEY ONLY GET 70 PERCENT ABATEMENT THEY GET 70 PERCENT YEAR 1 60 PERCENT YEAR 2 SO ON SO FORTH. THIS ALLEVIATES THE BURDEN ON THE CITY AND ALSO STILL PROVIDES A PROGRAM THAT ALLOWS THEM TO CAPITALIZE ON THE THEIR NEED FOR AN INCENTIVE AT THE BEGINNING WHEN THEY'RE MOST VULNERABLE AND ALLOWS THEM TO PHASE THEMSELF OUT. MAYOR IF I MAY AS I JUST WANT TO REAL QUICK QUESTION ON THIS. WHAT QUALIFICATIONS ARE. FIRST OF ALL DO WE HAVE TO GO THROUGH ANY OTHER AGENCY IN ORDER TO APPROVE ABATEMENT IN OTHER WORDS AS THE COUNTY EDC OR ANYBODY ELSE HAVE TO PROVE IT. SECOND QUESTION IS ARE THERE ANY ACTUAL FORMAL QUALIFICATIONS FOR WHO GETS IT. WE CAN CANCEL COUNCIL COULD JUST GIVE IT TO ANYBODY OR ARE THERE QUALIFICATIONS. SO WE ARE THE CITY THE CITY OF PALM BAY HAS AN AD VALOREM TAX ABATEMENT PROGRAM AND THE COUNTY HAS AN AD VALOREM TAX ABATEMENT PROGRAM. THEY'RE RESPONSIBLE FOR THEIR PROGRAM. WE'RE RESPONSIBLE FOR OUR PROGRAM. IT'S GUIDED BY A STATE STATUTE IT SPECIFICALLY

[00:15:02]

SPELLS OUT WHO QUALIFIES HOW THEY MUST QUALIFY CALLS FOR AN APPLICATION ANNUAL REPORTING AND IT'S HANDLED BY THE BREVARD COUNTY PROPERTY APPRAISER. SO IF A COMPANY IS APPROVED FOR A TAX ABATEMENT LET'S CALL IT 80 PERCENT THEN WE THE COUNTY SORRY THE CITY MUST APPROVE A AN ORDINANCE THAT STATES SPECIFICALLY WHAT THEIR ABATEMENT IS, WHAT THEIR PERFORMANCE STANDARDS ARE, AND THE LENGTH OF THE TERM.

THAT ORDINANCE GOES TO THE PROPERTY APPRAISERS OFFICE THEY RECORDED AND EVERY YEAR THEY PROVIDE THE TAX ABATEMENT. SO IT IS ABATED ON CITIES AD VALOREM TAX BUT IT'S NOT KIND OF WHAT WE SEE FOR NORTH SHORE RIGHT NOW AS THE TAX REBATE. THIS IS A TAX ABATEMENT SO THEY'RE NOT PAYING THEIR TAXES AND WE'RE PAYING THEM BACK. THEY'RE GOING THROUGH A FORMAL PROCESS. SORRY MY MIC WAS OFF. THAT'S WHY I WAS ASKING WHAT ARE THOSE QUALIFICATIONS. BECAUSE I KNOWS THAT NORTH SHORE DID NOT GO THROUGH THE PROGRAM IT'S EXISTING. SO I'M CURIOUS WHAT THE QUALIFICATIONS ARE AND PERHAPS WHY THEY DIDN'T. YEAH AND PERHAPS THAT IS WHY I DIDN'T I CAN'T SPEAK TO THAT BUT THAT MIGHT BE WHY IT DIDN'T GO THROUGH THE PROGRAM. THE CITY CAN CHOOSE TO ABATE WHATEVER TYPE OF INDUSTRY IT WANTS. IT DOESN'T HAVE TO GO BY WHAT THE COUNTY GOES BY WHICH IS THE STATE'S TOP 10 QUALIFIED TARGETED INDUSTRIES AND THOSE ARE YOUR MAJOR PLAYERS MANUFACTURING HIGH TECH. YOU KNOW THOSE TOP 10 INDUSTRIES THE COUNTY FOLLOWS. THE CITY SHOULD ALWAYS FOLLOW THAT BUT SHOULD MAKE SPECIAL CONSIDERATION FOR INDUSTRIES THAT IT WANTS TO ATTRACT OR BUSINESS AND DEVELOPMENT THAT IT NEEDS IN ITS COMMUNITY. AND IT DOES CALL FOR SPECIFIC QUALIFICATIONS JOBS. ANNUAL ANNUAL SALARIES AND CAPITAL INVESTMENT NEW CAPITAL INVESTMENTS SO NEW JOBS. A COMPANY CAN QUALIFY FOR RETAINED JOBS IF THEY ARE LOOKING TO LEAVE OR IF THEY'RE LOOKING TO EXPAND. SO IF IF A COMPANY IS ALREADY HERE AND THEY COME TO US SAYING THEY WANT TO EXPAND THEIR OPERATIONS THEY CAN APPLY FOR A TAX ABATEMENT AND THEY CAN MAKE THAT CLAIM BASED ON WHAT WE NEED TO GROW AND WE HAVE A GAP IN OUR FINANCIAL STATEMENTS AND WE WANT TO MAKE SURE WE CAN AFFORD TO GROW AND EXPAND HERE IN THE COMMUNITY OR YOU'RE A COMPETITOR WE WANT TO GO TO MELBOURNE. WELL CITY MIGHT WANT TO KEEP THAT COMPANY HERE. THOSE ARE JOBS RETAINED IN ITS COMMUNITY FOR ITS RESIDENTS. SO THEY CAN PRESENT THEIR RETAINED JOBS AND PERHAPS THEIR NEW JOBS BASED ON THEIR EXPANSION SO IT CAN BE USED IN A VARIETY OF DIFFERENT WAYS. AND IT REALLY IS UP TO THE TO THE LOCAL MUNICIPALITY. SO AT ITS CURRENT STATE. WHAT ARE THE ONES THAT DOES NOT QUALIFY BECAUSE I KNOW RETAIL HAS A CLAUSE TO IT.

RETAIL CAN BE TRICKY BECAUSE THE WAGES ARE LOW AND THE NUMBER OF JOBS USUALLY ARE LOW AND THEY'RE USUALLY PART TIME SO AN AD VALOREM TAX ABATEMENT PROGRAM AND ANY ECONOMIC INCENTIVE PROGRAM GOES BY FULL TIME EQUIVALENT. SO IF YOU'VE GOT 20 PART TIME EMPLOYEES YOU REALLY ONLY GOT 10 FULL  TIME. SO I DON'T KNOW HOW CITY OF PALM BAY HAS IT SET OUT BUT USUALLY THE CITY WILL SAY FOR EVERY 10 JOBS WE SCORE AT THIS MANY POINTS FOR EVERY CERTAIN PERCENTAGE OF AVERAGE SALARY ABOVE OUR LIVING WAGE SCORE SO MANY POINTS. FOR EVERY HUNDRED THOUSAND DOLLARS OF CAPITAL INVESTMENT SCORE SO MANY POINTS. SCORE IT AND IT TELLS YOU WHAT YOUR POINT SYSTEM IS AND WHAT YOUR ABATEMENT IS. SO THAT'S WHAT YOU'RE TRYING TO ACHIEVE THE SAME TYPE OF SYSTEM IN THE CITY BECAUSE AT THIS TIME ALMOST EVERYTHING COMES TO COUNCIL. COUNCIL MAKES THE MAKES THE DECISION TO ANSWER COUNCILMAN BAILEY THE COUNTY COULD GIVE 100 PERCENT AND WE COULD WIND UP GIVING 60 OR VICE VERSA. YEAH. SO IT'S NOT IN STONE WRITTEN IN STONE THAT JUST BECAUSE THE COUNTY GIVES A 100 PERCENT WE. ABSOLUTELY. HAVE TO DO SO. SO ALL IS ON OUR DISCRETION AND MAJORITY OF THE TIME COMPANIES THAT COME IN USUALLY THE BIG ONES HAVE A TENDENCY TO COME THROUGH ENTERPRISE FLORIDA FIRST AND BY THEN IT'S THE GOVERNOR'S INVOLVED. THE WHOLE GROWTH MANAGEMENT OF TALLAHASSEE HAS VETTED AND IT COMES DOWN TO THE COUNTY. THE COUNTY KIND OF GOES THROUGH THE FLOW AND THEN IT COMES TO THE MUNICIPALITY TO. SOMETIMES. INCENTIVIZE SOMETIMES. SOMETIMES BECAUSE THE WAY THE DEO WORKS IS WHEN THEY GET A LEAD AT THE STATE LEVEL THEY WILL FUNNEL IT DOWN TO THEIR PRIVATE EDO'S. THAT CHANGED IN 2008 2007 2008 BECAUSE IT USED TO COME TO THE COUNTY AND THE [INAUDIBLE] OR WHOEVER THE DESIGNATED COUNTY ECONOMIC DEVELOPMENT PERSON WAS. THEY HAD TOO MANY PEOPLE REQUESTING THESE LEAD REQUESTS. SO THEY SAID NO WE WANT ONE PERSON IN EACH COUNTY. AND IT BECAME THE PRIVATE EDO. SO THE EDC WILL GET THAT LEAD AND THEN THE EDC WILL FUNNEL THOSE REQUESTS TO THE MUNICIPALITIES THAT FIT THE REQUIREMENTS. AND THAT'S TRICKY. IT'S UP TO THEIR DISCRETION UNFORTUNATELY. AND THAT'S WHY IT'S IMPORTANT TO HAVE A GOOD RELATIONSHIP

[00:20:05]

WITH YOUR EDC TO LET THEM KNOW WHAT KIND OF COMPANIES YOU'RE LOOKING FOR AND THAT YOU WANT TO MAKE SURE YOU GET ON THAT LIST. AND I JUST WANT TO BE CLEAR YOU SAID THAT WE SHOULD HAVE IT ORDINANCE  IS THAT CORRECT. IT'S REQUIRED. YEAH SO. DO YOU KNOW ARE YOU FAMILIAR IF WE HAVE ONE IN PLACE OR. WE WOULD HAVE TO. EVERY COMPANY WHO GETS AN ABATEMENT MUST HAVE AN ORDINANCE MUST. IT MUST BE APPROVED THROUGH AN ORDINANCE. FOR FOR THE INDIVIDUAL APPLICATION. YES. NOT THERE IS NOT SOMETHING IN OUR CODE THOUGH. AND NO WE DO WE SHOULD HAVE IT BY REFERENDUM VOTE.

COUNCIL HAD TO APPROVE AN AD VALOREM TAX ABATEMENT ONCE THAT ABATEMENT PROGRAM WAS APPROVED AND VETTED BY COUNCIL. YOU HAVE TWO READINGS OF AN ORDINANCE. JUST RENEWED IT. OKAY SO THEN YES. I HIGHLY DOUBT THAT OUR CITY ATTORNEY WOULD LET US GO FORWARD WITHOUT ONE. YEAH. ANY OTHER QUESTIONS ON THAT AD VALOREM TAX ABATEMENT. NO WE'RE GOOD. OK. THANK YOU. SO THE OTHER IS THE COMMERCIAL FACADE IMPROVEMENT GRANT PROGRAM I KIND OF TALKED ABOUT THIS A BIT AT OUR CRA BUDGET WORKSHOP. THIS ONE IS PRETTY COMMON. IT HELPS TO ENCOURAGE REDEVELOPMENT BECAUSE IT'S ONLY FOR EXISTING COMMERCIAL BUSINESSES. I KNOW SOME COMMUNITIES HAVE IT FOR RESIDENTIAL SOME COMMUNITIES OFFER IT FOR NEW BUSINESS. I WOULD STAY AWAY FROM THOSE TWO. YOU DON'T TYPICALLY GET YOUR RETURN ON INVESTMENT IF YOU'RE A NEW BUSINESS AND YOU'RE BUILDING A BUILDING YOU'RE GOING TO HAVE TO HAVE A FACADE. SO WHY WOULD YOU INCENTIVIZE IT. SO THE COMMERCIAL FACADE IMPROVEMENT GRANT PROGRAM AIMS TO OFFSET THE BURDEN TO THE EXISTING BUSINESS USUALLY VISIT THE SMALLER MOM AND POP SHOPS. A TWENTY THOUSAND DOLLAR FACADE IMPROVEMENT IS PRETTY HEFTY FOR SOME SMALL BUSINESSES. SO IDEALLY WE WOULD DO A 50/50 MATCH SO THEY MUST SPEND LET'S CALL IT A LET'S SAY IT'S A TEN THOUSAND DOLLAR MAX PROGRAM. THEY MUST SPEND TWENTY THOUSAND TO GET THE MAX OF 10. THEY MUST PERFORM, PAY, FULFILL ALL REQUIREMENTS BEFORE THEY CAN REQUEST A REIMBURSEMENT. AND THAT PROGRAM IS PUT IN PLACE TO ENSURE THAT WE'RE GETTING OUR RETURN ON INVESTMENT. IT APPLIES TO PROPERTY OWNERS AND BUSINESS OWNERS. SO IF YOU'RE LEASING A BUSINESS YOU'RE ELIGIBLE. SORRY IF YOU'RE LEASING A PROPERTY YOU'RE ELIGIBLE YOU MUST GET PERMISSION BY THE PROPERTY OWNER. BUT THE INTENT OF THE PROGRAM IS THAT IMPROVEMENTS MADE WILL STAY WITH THE PROPERTY AND WITHIN THE COMMUNITY REGARDLESS OF WHO'S THERE AND REGARDLESS OF WHETHER THERE'S A BUSINESS BECAUSE COMMERCIAL FACADE IMPROVEMENT GRANT PROGRAMS ARE APPLICABLE TO EXISTING COMMERCIAL PROPERTY WITHOUT A BUSINESS AND THE POINT OF THAT IS THE PROPERTY OWNER MAY WANT TO IMPROVE THE PROPERTY TO ENCOURAGE A BUSINESS TO LEASE ITS PROPERTY. AND THAT'S GOOD FOR THE COMMUNITY. THIRD ONE COMPETITIVE BUILDING PERMIT FEE SCHEDULE. THE IDEA IS TO BE COMPETITIVE WITH OUR NEIGHBORS. WE'RE TRYING TO ATTRACT BUSINESSES WE'RE TRYING TO REDEVELOP PROPERTY BUILDING PERMIT FEES CAN BE QUITE COSTLY AND IT CAN BE A DETERRENT. SO IF YOU HAVE A HIGH BUILDING PERMIT FEE SCHEDULE YOU CAN TURN AWAY SOME BUSINESSES OR DISCOURAGE THEM FROM GROWING AND EXPANDING. WE LOOKED AT IN COCOA WE LOOKED AT HOW WE COMPARED TO THE COUNTY AND SOME OF THE OTHER LARGER MUNICIPALITIES LIKE MELBOURNE, PALM BAY, TITUSVILLE. AND WE FOUND THAT WE WERE NOT COMPETITIVE. SO WE RESTRUCTURED OUR BUILDING PERMIT FEE SCHEDULE AND WE BECAME ONE OF THE MOST COMPETITIVE IN THE COMMUNITY AND WE USE THAT AS A MARKETING TOOL. SO IT'S NOT AN INCENTIVE THAT YOU'RE GIVING TO A BUSINESS. IT'S JUST LOWING LOWERING YOUR FEE SCHEDULE. FOURTH ONE I KNOW PATRICK MURPHY WHO'S NOT HERE PROBABLY KILL ME FOR SAYING THIS BUT VARIANCES FOR FAVORABLE DEVELOPMENT IF WE HAVE A DEVELOPMENT THAT WE WANT TO SEE IN THE COMMUNITY. AND WE HAVE HEIGHT RESTRICTIONS OR WE HAVE SET BACK RESTRICTIONS OR OTHER RESTRICTIONS THAT DON'T ALLOW THEM TO DEVELOP IN A WAY THAT THEY WANT IT CAN DETER THEM. SO I WOULD SAY IF WE GET A COMPANY THAT OR A DEVELOPER THAT'S LOOKING TO DO A LET'S CALL IT A HOTEL BOUTIQUE HOTEL DOWN BY THE WATERFRONT WELL IF OUR HEIGHT RESTRICTION IS THREE STORIES AND THEY WANT FIVE THEY'LL GO SOMEWHERE ELSE. IF WE HAVE THESE FAVORABLE TYPES OF DEVELOPMENT AND THE CITY COUNCIL WANTS TO SEE THIS DEVELOPMENT IN OUR COMMUNITY WE SHOULD PROVIDE SPECIAL CONSIDERATION AT OUR PLANNING AND ZONING BOARD FOR THESE TYPES OF VARIANCES. REZONING IN FUTURE LAND USE AMENDMENT FEE WAIVERS. THIS WOULD BE FOR DESIRED DEVELOPMENT WHETHER OR NOT WE END UP COVERING THE COSTS OR IT'S WAIVED WHATEVER THAT ENDS UP LOOKING AT IN THE LONG RUN. THAT'S REALLY A DISCUSSION TO BE HAD IN THE FUTURE IF THAT'S SOMETHING WE DECIDE TO MOVE FORWARD WITH. LEVERAGING CITY AND CRA OWNED PROPERTY. THIS IS PRETTY COMMON. WE DO THIS NOW. THE CHAMBER

[00:25:07]

OPERATES OUT OF A CITY OWNED PROPERTY AND THEY PAY A DOLLAR A MONTH SO TWELVE DOLLARS A YEAR. THAT'S LEVERAGING A BUSINESS THAT'S LEVERAGING AN AMENITY THE COMMUNITY AND TO THE BUSINESS COMMUNITY. WE CAN DO THIS IN A VARIETY OF DIFFERENT WAYS FOR OTHER DEVELOPMENT. WE COULD DO THIS WITH THE PORT. OUR SORRY NOT THE PORT THE MARINA OUR LAND COSTS FOR THE CRA OWNED PROPERTY FOR EXAMPLE IS HIGH CONSIDERING IT'S VACANT. IT IS RELATIVELY EXPENSIVE COMPARED TO OTHER WATERFRONT PROPERTIES.

IF WE GOT A DEVELOPER IN HERE THAT SAID THEY WANT TO LOOK AT THE PELICAN HARBOR MARINA AND THE CRA OWNED PROPERTY ADJACENT AND THEY WANTED TO BRING A DESIRABLE COMMERCIAL DEVELOPMENT TO THAT AREA THEN WE WOULD WANT TO ENTERTAIN A LOWER SALE COST IF THAT'S HINDERING THEM FROM MOVING FORWARD. MAYBE WE DO A LAND LEASE. AND MAYBE WE ENTER INTO A REDUCED LAND LEASE. THERE'S A VARIETY OF OPTIONS TO BE ABLE TO LEVERAGE CITY IN CRA OWNED PROPERTY. AND FINALLY SITE DEVELOPMENT AND READINESS ASSISTANCE PROGRAM. THIS ONE IS A BIG ONE. WE TALKED ABOUT STATE LEADS WE TALKED ABOUT THE COUNTY FUNNELING LEADS TO US. THE EDC IS NOT SHY ABOUT NOT COMING TO COMMUNITIES WHO AREN'T READY TO RESPOND TO A LEAD. AND THAT'S BECAUSE THEY USUALLY HAVE A QUICK TURNAROUND REQUIREMENT. SO IF WE DON'T HAVE THE INFORMATION THAT WE NEED FOR THESE DEVELOPERS AND THESE BUSINESSES WE MIGHT NOT GET A CHANCE. AND SO ONE OF THE PROGRAMS I THINK THAT WE SHOULD INSTITUTE AGAIN WHETHER IT'S FORMAL OR OTHERWISE IS A SITE READINESS AND SITE DEVELOPMENT PROGRAM. PART OF THE PART OF THAT PROGRAM INCLUDES WHETHER OR NOT THE CITY IS WILLING TO MAKE CONCESSIONS FOR CERTAIN PROPERTIES. SO KEY SITES WITHIN THE COMMUNITY. CERTAIN CORRIDORS CERTAIN PROPERTIES IF WE CAN DEMOLISH A BUILDING THAT'S THERE BLIGHTED THAT THE COMPANY OR DEVELOPMENT ENTITY IS GOING TO HAVE TO DEMOLISH ANYWAY WE'RE OFFSETTING THE COST FOR THEIR PREDEVELOPMENT COSTS. SAME WITH PUBLIC INFRASTRUCTURE. IF WE DON'T HAVE WATER AND SEWER OUT TO THAT SITE IT'S A COST THAT COST BURDEN ON THE BEHALF OF THE DEVELOPMENT. TRANSPORTATION WHETHER IT'S A TRAFFIC SIGNAL OR A BUS STOP. IF WE'RE LOOKING AT AN ENTITY THAT'S COMING TO A COMMUNITY AND A LOT OF ITS WORKFORCE RIDES THE BUS AND WE DON'T HAVE A BUS STOP THERE THAT'S A DETERRENT. I SAW THIS TWO YEARS AGO WE HAD AN IDEAL SITE AND ITS WORKFORCE MOST MAJORITY OF THEM LIVED LOCALLY AND THEY RODE THE BUS. WE DID NOT HAVE A BUS STOP THEY WENT SOMEWHERE ELSE. THIS ONE MIGHT BE A LITTLE HARD TO SEE. SO POTENTIAL PROGRAMS THAT ARE NON-MONETARY THESE WE DO ON A DAY TO DAY BASIS THAT YOU MIGHT NOT HEAR ABOUT. WE SERVE AS PROJECT LIAISONS THAT'S OUR ROLE AS AN ECONOMIC DEVELOPMENT PRACTITIONER YOU ARE THE LIAISON BETWEEN THE BUSINESS OR THE DEVELOPER AND EVERY OTHER DIVISION DEPARTMENT REGULATORY AGENCY SUPPORT A RESOURCE PARTNER YOU'RE THERE TO HELP THEM BUILD THEIR RELATIONSHIPS AND GET CONNECTED. SO WE SERVE AS A LIAISON TO ALL THE REGULATORY AGENCIES BOTH INTERNAL AND EXTERNAL SO AT OUR CITY, AT OUR STATE, COUNTY, FEDERAL WHAT HAVE YOU. AND WE ALSO WANT TO MAKE SURE WE MAINTAIN A DATA TOOLBOX. SO WE TALKED ABOUT THIS A BIT EARLIER KNOWING AND MAKING AVAILABLE DATA CITY DEMOGRAPHICS, AVAILABLE SITES, WHETHER INFRASTRUCTURE EXISTS AT THE SITE OR NOT, PROGRAMS, WHO ARE LOCAL RESOURCE PARTNERS ARE, AND THEN THE BIG ONE ACCESS TO CAPITAL WHETHER IT'S TRADITIONAL OR NON-TRADITIONAL LENDERS. SMALL BUSINESSES TYPICALLY GO FOR NON-TRADITIONAL LENDER THEY HAVE FAVORABLE TERMS AND THEY HAVE FEWER CREDIT CHECK REQUIREMENTS FOR NEW BUSINESSES. THE SITE SELECTION PROCESS WE SHOULD BE ABLE TO RESPOND QUICKLY TO THESE REQUESTS. AS I MENTIONED THE EDC IS GOING TO FUNNEL LEADS TO THOSE COMMUNITIES THAT ARE READY TO RESPOND AND KNOW THEIR COMMUNITY. AND THAT DATA COULD RANGE FROM WHETHER THE SITES AVAILABLE AND READY AND WHETHER WE HAVE EXISTING UTILITIES OR INFRASTRUCTURE. WE SHOULD ALSO BE A GREAT PARTNER FOR THE BUSINESS OR THE DEVELOPMENT COMPANY BECAUSE WE NEED TO BE ABLE TO PROVIDE THEM TO OTHER RESOURCE PARTNERS IN THE COMMUNITY TO GET A TIMELY RESPONSE AND GET THROUGH THE PROCESS. SO IT'S OUR JOB TO MAINTAIN RELATIONSHIPS WITH THESE LOCAL PARTNER AGENCIES AND REMAIN INFORMED ON THEIR RESPECTIVE PROGRAMS AND RESOURCES AVAILABLE. SO YOU KNOW IT COULD BE CAREER SOURCE BREVARD THAT PROVIDES WORKFORCE TRAINING OR HELPS THEM FIND WORKFORCE. IT COULD BE THE

[00:30:02]

CHAMBER TO HELP CONNECT THEM TO PEOPLE WHO BUY THEIR PRODUCTS OR SERVICES. IT COULD BE A LOCAL FINANCIAL INSTITUTION IT COULD BE A UNIVERSITY. THOSE ARE OUR RESOURCE PARTNERS. MARKETING IS THE BIG ONE. WE DON'T DO ECONOMIC DEVELOPMENT WITHOUT DOING MARKETING. SO MARKETING PLAYS A BIG ROLE IN FOSTERING ECONOMIC DEVELOPMENT AND REDEVELOPMENT. MARKETING CAN HELP US CHANGE OUR IMAGE AND ALTER PREVIOUSLY HELD PERCEPTIONS. LEVERAGE AND PROMOTE COMMUNITY ASSETS SO OUR LOCATION OUR WORKFORCE AVAILABLE UTILITIES AND INFRASTRUCTURE COMMUNITY AMENITIES AND THE QUALITY OF LIFE ASPECTS SO BEING ON THE WATERFRONT HAVING WATERFRONT AMENITIES. AND THEN FINALLY PROMOTING THE CITY'S FAVORABLE BUSINESS CLIMATE AND AND EFFORTS TO REDUCE THE COST OF DOING BUSINESS WE WANT TO MARKET AND PROMOTE ANY PROGRAMS THAT WE HAVE THAT BUSINESS THAT WOULD ENCOURAGE BUSINESS TO LOCATE OR EXPAND IN OUR COMMUNITY. FUNDING SOURCES WHERE DO WE GET OUR MONEY. IF WE'RE OFFERING MONETARY INCENTIVES WHERE DOES THAT MONEY COME FROM. GENERAL FUND TYPICALLY. CRAS. SO LOCAL SPECIAL DISTRICTS. LEVERAGING OUR RESOURCE PARTNERS. AS I MENTIONED CAREER SOURCE BREVARD FOR EXAMPLE PROVIDES TRAINING OPPORTUNITIES AND WE DON'T HAVE TO BE THE ONE OFFERING BUT WE NEED TO BE THE ONE TO HELP FUNNEL THEM TO THOSE RESOURCES. GRANTS AND NOTICES OF FUNDING AVAILABILITY. THERE ARE GRANTS THAT WE COULD GO AFTER. I KNOW WE'RE ALL STRAPPED IN IN TERMS OF STAFF RESOURCES BUT WE LOOK AT THOSE GRANT PROGRAMS TO SEE WHERE AND HOW WE CAN APPLY THEM TO OUR COMMUNITY. AND THEN FINALLY STATE THAT'S DEO, FDOT, AND FIND FLORIDA INLAND NAVIGATION DISTRICT. FEDERAL PROGRAMS SUCH AS THE SBA OR HUD HOUSING AND URBAN DEVELOPMENT. AND OUR REGIONAL EDO.

SO OUR EDC PROVIDES PROGRAMS. ONE THING I SHOULD'VE MENTIONED BEFORE THAT I DIDN'T MENTION WHEN THESE WHEN THE STATE BRINGS A COMPANY TO YOUR DOORSTEP AND THE STATE IS OFFERING AN INCENTIVE THEY USUALLY REQUIRE A 20 PERCENT MATCH BY THE LOCAL COMMUNITY. TYPICALLY THAT'S 10 PERCENT BY THE COUNTY AND 10 PERCENT BY THE COMMUNITY. SO IF WE HAVE PROGRAMS TO OFFER IF WE GET ANOTHER HARRIS THAT'S LOOKING AT PALM BAY AND THE STATE OFFERS THEM AN INCENTIVE THEY'RE GONNA WANT A 20 PERCENT LOCAL MATCH BY THE LOCAL COMMUNITY. SO THE COUNTY WILL PUT FORTH AN AD VALOREM TAX ABATEMENT AND THEN TYPICALLY THE CITY DEPENDING ON WHETHER THEY QUALIFY WILL PUT FORTH AD VALOREM TAX ABATEMENT OR ANY OTHER INCENTIVE PROGRAMS THAT WE CAN HELP TO MEET THAT MATCH. REGIONAL PLANNING COUNCILS EAST CENTRAL FLORIDA REGIONAL PLANNING COUNCIL THEY HAVE ANNUALLY GOES THEY GO THROUGH TARGETED DEVELOPMENT WHETHER IT'S INFRASTRUCTURE, FEASIBILITY STUDIES, ECONOMIC BASE ANALYSIS, IF YOU GET ON THAT SPREADSHEET AS A COMMUNITY THE CHANCES OF YOU GETTING FUNDED TO OFFSET THE COST THE COST BURDEN TO OUR CITY TO PAY FOR THOSE IS HIGH. AND SO WE TYPICALLY MAKE SURE WE GET INFORMED ON THE I DON'T REMEMBER THE EXACT NAME OF THE [INAUDIBLE] THEY DO EVERY YEAR WE GET INFORMED ON WHEN THAT DAY COMES OUT. WE ATTEND THOSE MEETINGS. WE TALK ABOUT WHAT OUR COMMUNITY WANTS TO DO IN THE NEXT FIVE YEARS AND WE TRY TO GET OUR PROJECTS PUT ON THAT LIST. PARTNERS AND RESOURCES SO OUR RESOURCE PARTNERS AGAIN I MENTIONED MAINTAINING A RELATIONSHIP WITH THOSE RESOURCE PARTNERS. THEY PROVIDE A RANGE OF SERVICES BOTH TECHNICALLY AND OTHERWISE TO THE BUSINESS COMMUNITY.

CHAMBER, EDC, SPACE COAST OFFICE OF TOURISM, SBA WHICH INCLUDES THE SBDC THE SMALL BUSINESS DEVELOPMENT COUNCIL, SCORE SPACE COAST OFFICE OF RETIRED ENTREPRENEURS, AND WE VENTURE. OUR EDUCATIONAL INSTITUTIONS. THEY'RE OUR RESOURCE PARTNER. WE'VE GOT EASTERN FLORIDA STATE COLLEGE, FLORIDA INSTITUTE OF TECHNOLOGY, CAREER SOURCE BREVARD, MAJOR EMPLOYERS BOTH LOCALLY AND REGIONALLY, FINANCIAL INSTITUTIONS, REGULATORY AGENCIES. AGAIN IF WE KNOW OUR REGULATORY AGENCIES AND WE PARTNER WITH THEM AND WE MAKE AND BUILD RELATIONSHIPS WITH THEM WE CAN GET A QUICK TURNAROUND FOR OUR CLIENTS. INDUSTRY ASSOCIATIONS MAJOR ECONOMIC ENGINES SO THE PORT, AIRPORT, RAIL, UTILITY, REAL ESTATE BROKERS, DEVELOPERS AND CONTRACTORS, ENGINEERING AND ARCHITECTURE FIRMS, MEDIA WE CAN GET MEDIA ON OUR SIDE THAT HELPS TOUT OUR COMMUNITY IT'S FREE PRESS IT'S GOOD PUBLICITY IF YOU BRING IN MEDIA BRING IN YOUR MEDIA PARTNERS AND YOU TELL THEM YOUR GOALS FOR YOUR COMMUNITY AND HOW YOU WISH TO MOVE FORWARD GET THEM ON YOUR SIDE THEY WILL REPORT POSITIVE NEWS FOR YOU THEY WILL TOUT THE PROJECTS INITIATIVES OF YOUR COMMUNITY. AND FINALLY YOU GUYS ARE ELECTED OFFICIALS. SO MEASURING SUCCESS. WE WANT TO MAKE SURE THAT WE MEASURE SUCCESS

[00:35:05]

WE WANT TO MONITOR AND EVALUATE OUR PROGRAMS TO ENSURE THAT THEY'RE WORKING.

WE WANT TO DO THIS ON AN ANNUAL BASIS. WE WANT TO MAKE SURE THAT IF WE ARE FUNDING THE PROGRAM THAT WE'RE FUNDING IT FOR A REASON. WE'RE GETTING A RETURN ON OUR INVESTMENT. SO WE'RE ENSURING A POSITIVE RETURN AND WE ARE JUSTIFYING THE CONTINUATION OF FUNDING. WE'RE ALSO GOING TO FOLLOW UP WITH THE BUSINESSES TO MAKE SURE THE PROGRAM WORKS FOR THEM. IF IT DIDN'T WORK IF WE LOST THE BUSINESS THEN THE INCENTIVE PROGRAM MIGHT NOT HAVE BEEN THE RIGHT PROGRAM FOR OUR COMMUNITY. AND THEN DID THE PROGRAM EFFECT POSITIVE CHANGE. WE HAVE TO SET PERFORMANCE BENCHMARKS TO IDENTIFY WHETHER IT AFFECTS POSITIVE CHANGE. DID IT CREATE NEW JOBS.

DID IT RETAIN JOBS. DID IT INCREASE THE TAX REVENUE TO THE GENERAL FUND AND DID IT IMPROVE KEY CORRIDORS OR REDUCE BLIGHT. AND FINALLY IMPORTANT THINGS TO REMEMBER AS AN ECONOMIC DEVELOPMENT PRACTITIONER WE NEED TO KNOW OUR COMMUNITY ELECTED OFFICIALS. WE NEED TO KNOW OUR COMMUNITY. THAT INCLUDES WHO ARE OUR KEY INDUSTRIES WHO ARE MAJOR EMPLOYERS. WHAT IS OUR WORKFORCE LIKE WHAT ARE OUR DEMOGRAPHICS WHAT'S OUR HOUSEHOLD INCOME IN OUR COMMUNITY THAT AFFECTS WHAT KIND OF RETAILERS AND RESTAURANT CHAINS WE CAN BRING IN. WE SHOULD COLLECT AND MAINTAIN DATA AND THAT USUALLY IS COORDINATED THROUGH OUR BUSINESS TAX RECEIPT OFFICE.

BUT WE CAN ALSO DO SO THROUGH BUILDING AND PERMITTING AND PLANNING AND ZONING. WE SHOULD KNOW THE COST OF DOING BUSINESS IN OUR CITY. THE AVAILABLE AVAILABILITY AND READINESS OF OUR KEY SITES AND FACILITIES MAINTAIN DIALOGUE WITH OUR BUSINESS COMMUNITY WHAT ARE THEIR NEEDS WHAT ARE THEIR CHALLENGES WHAT WORKS WHAT DOESN'T WORK AND MONITOR AND EVALUATE THE CITY'S ABILITY TO HELP THEM SUSTAIN, RETAIN THEM, GROW THEM, AND ATTRACT THE BUSINESS AND INDUSTRY HERE. THANK YOU. QUESTIONS. QUESTIONS COUNCIL. I THINK. SCOTT PERHAPS NOT A QUESTION. MICROPHONE. CAN YOU HEAR ME NOW. YES. OKAY. MORE OF A COMMENT I FIRST OF ALL THIS IS A GREAT PRESENTATION YOU PUT TOGETHER VERY INFORMATIVE. SOMETHING THAT THAT CERTAINLY IS A LONG TIME COMING SHOULD HAVE BEEN DONE A LONG TIME AGO. NEVERTHELESS WE'RE HERE AND I THINK ONE OF THE THINGS THAT FOR ME THAT'S VERY IMPORTANT AND WHATEVER INCENTIVE PROGRAMS OR PROGRAMS THAT WE'RE GOING TO SET FORTH FROM NOW ON IS THAT IT HAS TO BE MEASURED ACCURATELY AS TO BE ABLE TO BE MEASURED IN ITS ENTIRETY. SO SO THAT'S THAT TO ME IS VERY IMPORTANT WHEN PUTTING FORTH A GOOD YOU KNOW INCENTIVE PROGRAM BUT WITH THAT BEING SAID THAT'S ALL I HAVE FOR NOW. TO ME IT'S THE PROGRAM HAS STARTING THIS PROGRAM IS VERY IMPORTANT. I THINK THAT THERE'S COMMUNITIES OUT THERE THROUGHOUT THE U.S. THAT INCENTIVIZE IN ORDER TO ATTRACT BUSINESSES. IT'S A NORM.

IT'S NOT A BAD NORM. IT'S HOW COMPETITIVE YOU WANT TO BE. I KNOW SOME PEOPLE FROWN AT THAT. BUT DO YOU WANT TO BE COMPETITIVE. DO YOU WANT TO BE THAT COMMUNITY INTO THE FUTURE THAT IS ABLE TO ATTRACT BUSINESSES. THAT ASPECT OF IT IS NOT GOING TO CHANGE. YOU DON'T WANT TO GIVE AWAY THE HOUSE BECAUSE THAT'S NOT WHAT THIS IS ABOUT. IT'S ABOUT HOW COMPETITIVE YOU WANT TO BE. IT'S LIKE FLORIDA VERSUS GEORGIA. WHEN IT COMES TO THE FILM INDUSTRY. CORRECT. WE HAVE THE SAME TYPICAL LANDSCAPE AS GEORGIA HAS TO BE ABLE TO HAVE A BIGGER FOOTPRINT WHEN IT COMES TO HOLLYWOOD COMING IN TO FLORIDA AND FILMING. AND CERTAINLY THE AREA. WHAT'S THE DIFFERENCE ABOUT GEORGIA AND DOING THE WALKING DEAD IN GEORGIA THAN DOING IT HERE IN FLORIDA IT'S INCENTIVE. ARE YOU WILLING TO DO THAT INCENTIVE THAT STIMULATES YOUR LOCAL ECONOMY. THAT'S JUST ONE EXAMPLE OF WHAT YOU COULD DO IF YOU INCENTIVIZE. BUT IF YOU DON'T THOSE DIFFERENT INDUSTRIES ARE GOING TO GO ELSEWHERE BECAUSE YOU'RE NOT COMPETITIVE. SO I LOOK AT IT I ALWAYS WANT TO BE THAT COMPETITIVE COMMUNITY. AND I THINK THAT ONE OF THE MODELS I'VE ALWAYS LOOKED AT IS TEXAS AS A WHOLE. AND OR THE DALLAS, PLANO, FRISCO AREA THEY INCENTIVIZE BUT THEY INCENTIVIZE AS A COUNTY. AND THEIR TARGET AUDIENCE WAS TO ATTRACT CORPORATE HEADQUARTERS COMPANIES CORPORATE

[00:40:05]

HEADQUARTERS. THEY'RE LIKE THE MECCA OF IT. WHAT'S THE DIFFERENCE WHY CAN'T WE AS A STATE OR COMMUNITY THAT DOESN'T HAVE STATE TAX IS NOT ABLE TO DO SOMETHING LIKE THAT. I MEAN WE WERE IN THE EIGHT YEARS THAT GOVERNOR SCOTT SPENT IN OFFICE. HE WENT AFTER TEXAS IN A SENSE AND FOR THE GOOD PART. HE WAS ABLE TO ACHIEVE HIS GOAL. SO MUNICIPALITIES AND NOWADAYS THINGS HAPPEN LOCAL. SO I THINK THAT YOU HAVE TO LOOK AT WHAT OTHER PEOPLE DO AND WHY THEY'RE SUCCESSFUL AT IT. AND IF YOU FROWN AT WHAT THEY'RE DOING THEN YOU'RE NOT GOING TO BE SUCCESSFUL. SUCCESSFUL PEOPLE COME AROUND SUCCESSFUL PEOPLE. AND SUCCESSFUL COMMUNITIES MIRROR WHAT OTHER SUCCESSFUL COMMUNITIES ARE DOING HOW YOU CAN DO WHATEVER YOU WANT BUT YOU'LL BE SECOND FIDDLE THAT'S ALL I HAVE. JUST FOR ME MY THREE FAVORITE LETTERS ARE [INAUDIBLE]. IT'S ALL ABOUT RETURN ON INVESTMENT SO I APPRECIATE THE WITH INCENTIVES VERSUS CURRENT REVENUE STREAM WITHOUT INCENTIVES. AND I THINK THAT'S A BASELINE FOR EVERYTHING.

OBVIOUSLY COUNCIL THIS IS STEP 1 OF 10 AT LEAST SO WE WON'T GET ANYWHERE TONIGHT BUT THIS PRESENTATION IS EXACTLY WHAT WE NEEDED. I DID WANT TO POINT OUT WE GOT A LETTER FROM RICK SCOTT TALKING ABOUT BREVARD COUNTY AND THE SPACE COAST AND SOME OF THE PROGRAMS THAT WE'RE DOING TO KEEP BUSINESSES HERE AND ATTRACT BUSINESSES. AND THEN JUST ON THE LAST NOTE AND I WILL SHUT UP FOR TONIGHT. FIFTY FIVE TO FORTY FIVE WAS REFERENDUM NUMBER 1 2018 TAX EXEMPTIONS FOR NEW BUSINESSES FOR THE PURPOSES OF ENCOURAGING JOB CREATION. SO OBVIOUSLY THE RESIDENTS WANT IT WASN'T AS GOOD AS THE BOND BUT IT DID PASS BY TEN POINTS SO I'LL TAKE THAT. AND THAT WAS IT. THANK YOU SO MUCH. MAYOR YOU KNOW I FIRST OF ALL I WANT TO THANK MY COLLEAGUE COUNCILMAN SANTIAGO BECAUSE HE IS ABSOLUTELY RIGHT WHENEVER WE WE'RE DEALING WITH INCENTIVES RECENTLY NOW LAST LAST MAY A YEAR AGO I BROUGHT UP THE IDEA THAT YOU HAVE TO HAVE PERFORMANCE MEASURES YOU HAVE TO HAVE IN THE CONTRACT LANGUAGE WHAT YOU'RE EXPECTING TO GET FOR THE CITY. SAME WAY THAT THE BUSINESS WANTS IN THE CONTRACT GUARANTEES THAT THEY'RE RECEIVING WHAT THEY'RE GETTING ESPECIALLY IF IT TRULY IS SOMETHING THAT'S NECESSARY FOR THEM TO DEVELOP. AND AT THAT TIME LAST YEAR I KNOW COUNCILMAN SANTIAGO ACTUALLY AS A COMMISSIONER OF THE CRA AT THE TIME THAT SPEAK UP TO DEFEND THAT WITH ME. HOWEVER SOMEHOW THAT GOT LOST IN THE WAY AT THE TIME AND I KNOW THAT THERE'S MY FEELINGS HAVE BEEN THAT THE CITY IS NEGOTIATING FROM A POINT OF DESPERATION AND WEAKNESS RATHER THAN FROM STRENGTH. I THINK WE HAVE A LOT TO OFFER HERE IN THE CITY THERE'S A LOT OF OPPORTUNITY TO CITIES AND I WANT TO MAKE SURE THAT WE DO TAKE OUR TIME. I'M GLAD WE'RE HAVING THIS DISCUSSION NOW NOT UNDER A STATE OF DURESS REGARDING ANY CURRENT PROJECT SO WE CAN KIND OF PUT THAT ASIDE AND SAY WELL WHAT'S RIGHT AND WRONG INDEPENDENT OF ANYTHING ELSE. AND OF COURSE THAT'S WHAT I WAS THE WHOLE POINT OF I KEEP STATING OVER AND OVER AGAIN WE HAVE TO HAVE PERFORMANCE MEASURES SO WE ARE ABLE TO DO WHAT THE DEPUTY MAYOR JUST SAID WHICH IS ACTUALLY HAVE SOMETHING IN THERE ABOUT RETURN ON INVESTMENT. AND WHEN WE DO THAT WE HAVE TO FAIRLY LOOK AT THAT AND DECIDE YOU KNOW ONE OF THE BIG THINGS I SEE YOU SEE IN THE PRESENTATION TONIGHT IS THAT JOBS JOBS JOBS JOBS. THAT'S WHERE INCENTIVES ARE GENERALLY APPLIED TO AND I'M GOING TO DISAGREE WITH THE MAYOR TO A CERTAIN DEGREE. I DON'T THINK THERE'S A LOT OF CITIES THAT ARE SUCCESSFULLY DOING THIS. I THINK THERE'S A LOT OF CITIES THAT ARE FAILING AT DOING THIS. THEY'RE PUTTING OUT MONEY BUT THEY'RE NOT BEING SUCCESSFUL AS FAR AS ACTUALLY GETTING ROI. BUT THERE IS A POTENTIAL TO DO IT RIGHT AND DO IT WELL AND IN THE END IT'S DRIVEN BY JOBS. SO I DO AGREE THE IDEA THAT WE NEED TO DO IT WELL AND I WANT US TO BE COMPETITIVE.

I THINK SOME OF THE NON-MONETARY THINGS FOR US THE WAY WE HANDLE BUSINESSES THE WAY THAT OUR BUILDING DEPARTMENT OUR ECONOMIC DEVELOPMENT JOAN YOURSELF AND WHEN YOU INTERACT AND YOU HELP THEM MAKE IT EASY YOU MAKE THINGS CLEARER FOR THEM AND THEY KNOW EXACTLY WHAT THEY'RE EXPECTING. I THINK THAT GOES A LONG WAY ONE THE BIGGEST COMPLAINTS I GET FROM A LOT OF PEOPLE WHO WANT TO DO BUSINESS IN THE CITY AND THEY MIGHT NOT BE 50 MILLION DOLLAR PROJECT BUT THERE ARE 2 MILLION DOLLAR PROJECTS AND THINGS ARE STILL A SIGNIFICANT VALUE IS THAT THEY FEEL LIKE THEY GET A RUNAROUND AT THE CITY AND SOME OF IT MIGHT BE PERCEPTION. SOME OF IT MIGHT BE REAL WHATEVER'SS REAL WE'VE GOT TO FIX AND WHATEVER'S PERCEPTION WE'VE GOT TO HAVE A GOOD GOOD RELATIONSHIP WITH THEM AND BUILD TRUST AND THAT TO ME IS THE NUMBER ONE THING THAT WE HAVE TO DO THAT HAS A HUGE RETURN WITH VERY LITTLE INVESTMENT. AS FAR AS GETTING THAT RIGHT. AND THAT'S NO IT'S REALLY UP TO CITY

[00:45:02]

MANAGER AND JOAN AND STAFF TO KIND OF GET THAT ALL TOGETHER BUT THAT'S ALWAYS BEEN MY MY NUMBER ONE FOCUS AND THEN DECIDE NO COUNCIL CAN AGREE OR DISAGREE. NOW WE CAN ALL HAVE OUR OWN OPINIONS ABOUT WHERE WE SHOULD WHAT WE SHOULD INCENTIVIZE BUT WHEN WE DO IT WE HAVE TO AGREE THAT THERE HAS TO BE PERFORMANCE MEASURES. WE HAVE TO HAVE REAL NO REAL ANALYSIS OF THE RETURN AND MAKE SURE IT'S FAIR. IT'S SOMETIMES IT'S EASY IF YOU HAVE A NEGATIVE OUTLOOK TO SAY HERE'S OUR EXPECTATIONS WHAT'S GOING TO HAPPEN. IT'S ALL GLOOM AND DOOM. SO OF COURSE ANYTHING IS BETTER THAN GLOOM AND DOOM THEREFORE IT JUSTIFIES ALMOST ANY INCENTIVE. AND THAT'S WHERE WE HAVE TO BE CAREFUL. WE HAVE TO HAVE REALISTIC OUTLOOKS. NO I THINK THERE'S A LOT OF GOOD THINGS GOING ON IN THE IN OUR NORTHEAST CORRIDOR WE HAVE TO LOOK AT OTHER ONES AS WELL. WITH THAT BEING SAID I DO HAVE A COUPLE OTHER QUESTIONS. I WAS JUST LOOKING AT THE CITY'S WEBSITE GOING BACK THROUGH I SEE WE HAVE WE HAVE INCENTIVES PAGE OUR ECONOMIC WEBSITE. I'M JUST CURIOUS WE HAVE SEVERAL THINGS ARE LISTED HERE SMART AREAS THE ENTERPRISE ZONE, HUB ZONE, AND THE FOREIGN TRADE ZONE I GUESS THAT WE ARE PUT IN AS PART OF THE COUNTY. CAN YOU SPEAK AND SEE IF THERE IS THERE ANY ACTUAL ACTIVITY IN THESE PROGRAMS RIGHT NOW AND OR ANY ANY OF THESE REALLY VIABLE. SOME OF THEM ARE ONE OF THEM IS DISBANDED. THAT'S THE ENTERPRISE ZONE. SO STATE DID AWAY WITH THAT A COUPLE OF YEARS AGO AND I BELIEVE COUNCIL AT ONE OF ITS MARCH MEETINGS OFFICIALLY DISBANDED THE ENTERPRISE ZONE PROGRAM. THE HUB ZONE THE HISTORICALLY UNDERUTILIZED BUSINESS ZONE IS A FEDERAL PROGRAM. THE CITY DOES HAVE A HUB ZONE. IT HAS I BELIEVE ONE HUB ZONE BUSINESS CORRECT. WE CAN TOUT THIS PROGRAM. I MORE THAN TRIPLED THE HUB ZONE CERTIFIED BUSINESSES IN COCOA THROUGH WORKING WITH THE HUBS CERTIFIED WORKING WITH OUR HUB ZONE REP THROUGH SBA. AND REALLY THAT'S A SPECIAL A SPECIAL PREFERENCE FOR HUB ZONE CERTIFIED BUSINESSES WHEN IT COMES TO GOING AFTER GOVERNMENT CONTRACTS. THE FOREIGN TRADE ZONE THAT SUPPORT PROGRAM THEY USED TO HAVE. I CAN'T REMEMBER THE TERMINOLOGY BUT THEY USED TO HAVE A CONTIGUOUS ZONE AT THE PORT ONLY.

YOU MIGHT REMEMBER THIS BECAUSE I THINK WE'RE AT THE SAME MEETING. THEY BECAME NON-CONTIGUOUS MEANING THEY OPENED UP FEDERAL FOREIGN TRADE ZONES WITHIN CERTAIN AREAS OF THE COUNTY. AND THEN IF YOU WERE WITHIN A CERTAIN RADIUS OR MILEAGE OF THAT ZONE YOU COULD ALSO TAKE ADVANTAGE OF THE FOREIGN TRADE ZONE. AND THAT'S WAIVERS ON CERTAIN DUTIES AND TAXES IF YOU WERE A IMPORT EXPORT BUSINESS. SO WE DO HAVE PROGRAMS. AGAIN THEY'RE NOT CITY PROGRAMS BUT WE CAN STILL UTILIZE THE PROGRAMS THEY'RE NOT COMING OUT OF OUR POCKET THEY'RE COMING OUT OF THE FEDERAL PROGRAM THEY'RE SPECIAL PREFERENCE PREFERENTIAL TREATMENT PROGRAMS. BUT AGAIN WE ONLY HAVE ONE PROGRAM THAT'S THE AD VALOREM TAX ABATEMENT PROGRAM. AS FAR AS THE SMART ZONE. I DON'T KNOW WHAT THAT IS. I'VE NOT USED THAT BEFORE AND I THINK THAT WE'RE IN TRANSITION WITH THE WEBSITE RIGHT NOW SO IT SHOULD IDEALLY BE MODIFIED AND BEEFED UP A BIT TO TALK ABOUT WHAT THOSE PROGRAMS ACTUALLY OFFER TO BUSINESSES. THANK YOU MAYOR IF I MAY FOLLOW UP IT DOES LOOK LIKE IT MAYBE NEEDS. I FEEL LIKE IT PROBABLY DOES NEED SOME UPDATING ON THERE. I WANT TO DEFER BECAUSE THAT'S NOT MY I MEAN I'M NOT I DON'T WANT TO SIT UP HERE AND BE THE EXPERT ON IT. I HAVE MY POLICY POSITIONS BUT KNOWS ALL THE DETAILS I DO RECALL US DISCUSSING SEVERAL THESE THINGS INCLUDING THE BROWNFIELDS AS I RECALL MAYOR MAYBE YOU CAN HELP HELP HERE. BUT WHAT I'M CURIOUS ABOUT WITH THAT WITH THERE ARE THERE ARE ACTUAL ADDITIONAL INCENTIVES FOR CREATING JOBS AND THERE ARE SOME JOBS AFFILIATED WITH THE PROJECTS GOING ON IN THE NORTH IN THE CRA RIGHT NOW IN OUTSIDE CRA ACROSS THE STREET. HAVE WE HAVE WE MADE SURE DEVELOPERS ARE AWARE OF THESE POTENTIAL INCENTIVE AND NO ARE THEY USING IT. AND IMPORTANT TO ME IS IF THEY'RE NOT IS THERE REASON WHY THEY'RE CHOOSING NOT TO. LIKE I SAID THE OTHER THINGS I KNOW THAT THEY'RE TARGETING DIFFERENT THINGS FOR INSTANCE THE HUB ZONES WITH GOVERNMENT CONTRACT PREFERENCES GOVERNMENT CONTRACTS. NOW EVERYBODY IS LOOKING FOR GOVERNMENT CONTRACTS. EVERYBODY'S LOOKING TO DO FOREIGN TRADE NOW EVERYBODY'S EXPORTING IMPORTING IN THEIR BUSINESS IN OUR INDUSTRIAL AREA THERE. BUT I'M JUST CURIOUS THOUGH WHERE WHERE ARE WE USING IT AND HOW HOW IS IT BEING EFFECTIVE. BUT I'LL RESERVE THAT QUESTION FOR THE FUTURE BECAUSE I KNOW YOU SAID YOU DIDN'T. YOU'RE NOT FAMILIAR WITH THE SMART PROGRAM AT THIS TIME AND I DON'T KNOW WHAT'S REALLY WHAT EFFECT THAT'S HAVING. SO I JUST THAT'S WHY I'M JUST CURIOUS TO SEE WHAT ITS EFFECTING. I KNOW THAT WE WE BEING THE GENERAL ECONOMIC DEVELOPMENT PRACTITIONER WE WHEN WE WORK WITH WITH COMPANIES OR DEVELOPERS THEY COME TO US AND THEY SAY I'M A MANUFACTURER AND I ONE OF MY CUSTOMERS IS IN COLOMBIA. OK WELL ARE YOU LOCATED IN A FOREIGN TRADE ZONE.

DO YOU WANT TO BE WILL IT HELP YOU THEN WE CONNECT THEM WITH THE RIGHT REPRESENTATIVE

[00:50:02]

AT THE PORT. SO THAT'S OUR THAT'S PART OF OUR BUILDING OUR RELATIONSHIPS USING OUR RESOURCE PARTNERS IN TERMS OF THE BROWNFIELD PROGRAM I BELIEVE THE CITY SUBMITTED BROWNFIELDS GRANT APPLICATION WE SHOULD HEAR IN THE END OF MAY OR JUNE WHETHER OR NOT WE ARE AWARDED. THAT'S A GREAT PROGRAM. IT'S A GREAT TOOL TO HAVE IN OUR TOOLBOX BECAUSE THAT IS A GRANT FROM THE EPA THAT ALLOWS US TO OFFSET THE COST FOR FOR PRE DEVELOPMENT PRE SITE DEVELOPMENT. SO IF A COMPANY IS LOOKING TO COME TO THE CITY MAYBE THEY WANT TO DEVELOP A VACANT SITE THEY CAN DO A PHASE 1 THE GRANT PAYS FOR THAT PHASE 1. PHASE 1 COMES BACK AND SAYS POTENTIALLY CONTAMINATED OR IS CONTAMINATED WE CAN PAY FOR PHASE 2 USING THAT GRANT AND WE'RE TALKING ABOUT PHASE 1S THAT ARE ABOUT THIRTY FIVE HUNDRED DOLLARS AND A PHASE 2 THAT'S ANYWHERE FROM EIGHT GRAND TO FIFTEEN THOUSAND DOLLARS. SO THESE ARE TOOLS. AND YOU MENTIONED ANOTHER ONE BUT OUR OUR GOAL IS TO SIT WITH COMPANIES INDIVIDUALLY ONE ON ONE IDENTIFY THEIR NEEDS AND FIRST ADDRESS HOW CAN WE HELP THEM NON MONETARILY IF THEY HAVE A GAP IN THEIR PERFORMANCE OR IN THEIR PERFORMANCE THAT STATES WHERE THEY ARE FINANCIALLY WHERE THEY COULD BE AND THERE IS A SIGNIFICANT GAP WE GO TO OUR LENDERS TRADITIONAL AND NON-TRADITIONAL IF OUR LENDERS CAN'T ASSIST THEM THEN THEY USUALLY COME TO THE CITY AND SAY WHAT KIND OF CONCESSIONS CAN YOU GIVE ME. WE EVALUATE THE TYPE OF INDUSTRY THE TYPE OF BUSINESS TYPE TYPES OF JOBS THE AVERAGE SALARIES. WE DECIDE WHETHER OR NOT AS A CITY WE WANT TO INCENTIVIZE THAT BUSINESS OR IF WE WANT TO GROW THE INDUSTRY OR ATTRACT A CERTAIN TYPE OF DEVELOPMENT WHETHER IT'S A MULTIFAMILY COMMERCIAL INDUSTRIAL THAT'S THAT'S PART OF THIS THIS POLICY PROGRAM. I THINK WHEN IT COMES TO THIS I THINK COUNCIL JUST HAS TO PUT THE FRAME OF MIND THAT THIS IS STARTING FROM SCRATCH BECAUSE THE REALITY OF THIS IS YES WE'VE HAD COMMITTEE MEMBERS FOR CERTAIN BOARDS TO INCLUDE THE ENTERPRISE ZONE BUT I THINK THAT WE DIDN'T HAVE THE RIGHT MEMBERS RIGHT COMMITTEES IN ORDER TO TAKE US TO THE NEXT LEVEL I THINK THAT TO OURSELVES HERE AND FUTURE COUNCIL WE ARE GOING TO BE THE CATALYST. WHAT WE REALLY WANTED BECOME BECAUSE IN THE PAST IT WASN'T. IT'S NOT LIKE GOING TO. I ALWAYS HAVE TO GIVE EXAMPLES OTHER MUNICIPALITIES. AND FOR THIS ONE I WOULD HAVE TO GO TO ORLANDO ORANGE COUNTY OF WHEN YOU HAVE DISNEY UNIVERSAL. YOU HAVE THE CEO OF DISNEY AND UNIVERSAL AND AND EVERYBODY ELSE SIT IN THE ROOM AND EVERYBODY IS PUTTING A GAME PLAN TOGETHER ON HOW TO ATTRACT OTHER INDUSTRIES INTO THE COMMUNITY. I MEAN YOU WOULD THINK THAT ORLANDO AS THE I GUESS THE MECCA OF TOURISM IN THE UNITED STATES BECAUSE THERE'S NO OTHER MUNICIPALITY THAT HAS COME CLOSE TO THEM ON WHAT THEY DO THEY WILL BE HAPPY WITH WHAT THEY HAVE. BUT WHAT ORLANDO HAS BEEN TRYING TO DO IS EXPAND ON THEIR MANUFACTURING THROUGH UCF AND  THEY'VE BEEN INCENTIVIZING COMPANIES TO COME THERE BECAUSE I'VE ALWAYS SAID THE GAME CHANGER TO PROVIDE COUNTY IF IT'S ORANGE COUNTY CONTROLS WHAT WE HAVE WHICH IS THE MANUFACTURING ASPECT THAT I THINK THAT WILL BE CHECKMATE TO US THAT IF ORLANDO WAS ABLE TO INCENTIVIZE MANUFACTURING COMPANIES TO GO IN BECAUSE OF THAT MOUSE THEY HAVE TO BE ABLE TO ATTRACT THEM THAT WAY. AND THAT'S WHY THEY MADE THE DEAL WITH THE PORT TO DO SUN RAIL TO THE PORT. AND IF WE DON'T GET SMART. THERE ARE OTHER INDUSTRIES THAT BECAUSE THEY HAVE THE MONEY THEY HAVE THE MONEY THROUGH TOURISM TO BE ABLE TO DO A LOT OF DIFFERENT THINGS. THOSE INCENTIVES AND I'VE BEEN IN THOSE ROOMS AND THOSE DISCUSSIONS AND I KNOW EXACTLY WHAT ORANGE COUNTY IS PLANNING TO DO THEY'RE TRYING TO CONTROL THE MARKET WHEN IT COMES TO ATTRACTING BUSINESSES BECAUSE THEY DON'T HAVE THAT PART OF IT WE DO AT THIS POINT WE HAVE THE MAJOR AEROSPACE COMPANIES HERE AND WE CAN'T ALLOW THAT TO LEAVE. WHAT W NEED TO DO IS CONTINUE TO ENHANCE TO ATTRACT COMPANIES LIKE MELBOURNE WAS ABLE TO DO WITH NORTHROP GRUMMAN. BUT WHY IS MELBOURNE ABLE TO DO THAT IS BECAUSE THEIR INFRASTRUCTURE THEIR UTILITY IS THERE. IF WE WOULD IF IF SOMEBODY LIKE NORTHROP GRUMMAN WOULD EVER CAME TO US WE WOULD HAVE TO GIVE OUR HOUSE NOT ONLY OUR HOUSE WOULD WE HAVE TO GIVE OUR GRANDKIDS HOUSE AND GREAT GRANDKIDS JUST TO TO GET THEM TO COME HERE JUST BECAUSE WE DON'T HAVE OUR INFRASTRUCTURE INTACT. BUT THE FACT IS OTHER MUNICIPALITIES WITHIN BREVARD COUNTY WAS ABLE TO ATTRACT THEM HERE. MAYBE WE COULD CONNECT TO THOSE SUPPLY CHAIN

[00:55:03]

BUT THAT'S THE KEY. IT'S THE BUSINESSES THAT ARE THE SUPPLY CHAIN TO THOSE COMPANIES TO THE HARRISONS, TO THE NORTHROP GRUMMANS, TO THE EMBRY AIR. THAT'S WHAT WE TALK ABOUT WHEN WE SAY INDUSTRY INCLUDING SUPPORT BUSINESSES THE WORKFORCE. IF WE'RE GOING TO HAVE AN INDUSTRY CLUSTER WE NEED TO HAVE ALL THE FACETS THAT CONTRIBUTE. WE NEED THE INDUSTRY, THE WORKFORCE, THE UTILITY, THE INFRASTRUCTURE, THE AVAILABLE SITES, THE ZONING WE NEED ALL OF THE FULL PACKAGE TO BE ABLE TO FULLY TO TRULY ATTRACT THE RIGHT INDUSTRY. THE QUESTION IS WHAT INDUSTRIES DO WE WANT TO ATTRACT WHAT DEVELOPMENT DO WE WANT TO ATTRACT. THAT'S HOW WE SHOULD BUILD OUR PROGRAMS. IF I MAY. AND THAT'S A THAT'S A VERY GOOD POINT. YOU MENTIONED ORLANDO YOU MENTIONED FRISCO. YOU KNOW I KNOW FRISCO. I PUT THEM ON FACEBOOK NOT TOO LONG AGO BECAUSE OF MAYOR [INAUDIBLE] OR FORMER MAYOR [INAUDIBLE] HE DID A GREAT JOB ATTRACTING THOSE HEADQUARTERS FOR FOR THE SPORTS AND ONE THING I SEE WITH THESE CITIES IS THAT THEY THEY LOOK FOR A NICHE AND THEN THEY BUILD OR DEVELOP AROUND THAT NICHE. FOR FRISCO IT WAS OK WE CAN'T GET WE CAN'T WE CAN'T GET THE BIG SPORTS STADIUMS BUT WE COULD PERHAPS GET THEIR CORPORATE HEADQUARTERS OVER HERE YOU KNOW AND THEY SORT OF STARTED WITH THE SMALL FISH WITH WITH LIKE YOU KNOW USSA AND YOU KNOW OTHER OTHER SMALLER LEAGUES AND THEN THEN THEY WORKED THEIR WAY UP AND THEY DID A GREAT JOB DOING THAT AND THEY WENT FROM A CITY OF 40000 TO NOW NOW I THINK OVER 100000 NOW BUT I THINK THAT THE ONE THING THAT WE HAVE TO BUILD BUILD AROUND IS IS TO FIND THAT NICHE ONE OF THOSE THINGS. BUT ANOTHER THING IS WHEN YOU KNOW I THINK IT'S SAFE TO SAY THAT OUR OUR MAIN GOAL FOR THIS INCENTIVE PROGRAM IS TO ATTRACT MORE COMMERCIAL BECAUSE COMMERCIAL IS WHAT'S GOING TO ACTUALLY PAY THE BILLS. I THINK WE CAN ALL AGREE ON THAT. WITH THAT BEING SAID IT'S IT'S NOW MORE THAN EVER A CHALLENGE TODAY THAN IT WAS BEFORE BECAUSE BEFORE YOU CAN THROW UP ANYTHING RIGHT. I MEAN YOU CAN THROW UP YOU KNOW INDUSTRIAL YOU CAN YOU CAN YOU CAN YOU KNOW PUT PUT THE COMMERCIAL PLAZAS IN THERE THAT'S NOT THE CASE ANYMORE YOU KNOW NOW WE SEE RETAIL STORES THEY'RE CLOSING DOWN YOU'RE SHUTTING DOWN LEFT AND RIGHT JC PENNEY. ALL THESE OTHER STORES THERE THEY'RE SHUTTING DOWN CVS I SAW A ARTICLE THEY'RE SHUTTING DOWN HUNDREDS OF ALL ACROSS THE NATION. YOU KNOW WE LIVE IN THE AGE OF AMAZON. THE ONLY ONES THAT SURVIVE THE DESTINATION COMMERCIAL CENTERS. EXACTLY. LIFESTYLE CENTERS. SO SO NOW WE HAVE TO BE MORE INTENTIONAL WITH YOU KNOW WITH OUR INCENTIVE PROGRAM. WE HAVE TO ASK THE QUESTION OK WHAT WORKS NOW. WHAT WILL BE MORE VIABLE AND SUSTAINABLE NOT YEARS BUT DECADES TO COME. WHY AND WHAT ARE WE WILLING TO GIVE FOR THAT. AND THAT'S VERY IMPORTANT BECAUSE JUST TO HAVE JUST TO HAVE A DEVELOPER JUST COME IN AND THROW UP A COMMERCIAL PLAZA. LOOK YOU CAN LOOK AT THE COMMERCIAL PLAZA RIGHT BEHIND US OVER THERE. THERE'S A LOT OF EMPTY STORES ALL RIGHT. YOU KNOW THAT'S JUST THE REALITY.

SO THOSE THINGS DON'T WORK LIKE THEY USED TO BEFORE. YOU KNOW A LOT OF THE LOT OF THE SORT OF I CALL THEM SUBURBAN COMMERCIAL OUTFITS THEY DON'T. BIG BOX STORES. YOU KNOW THEY DON'T WORK LIKE THEY USED TO. SOME DO BUT OTHERS DON'T. AND I THINK NOW MORE THAN EVER WE HAVE TO BE MORE TARGETED AND UNDERSTAND WHICH ONE WORK WHY AND THOSE ARE THE ONES WE'RE GONNA GO AFTER AND NOT JUST THROW MONEY AWAY JUST TO HAVE SOMEONE THROW SOMETHING UP MAKE A QUICK BUCK YOU KNOW. AND NOW WE'RE LEFT WITH SOMETHING OVER THE NEXT FEW YEARS. AND THAT'S WHY YOU ASK THEM WHAT LETTERS OF INTENT DO YOU HAVE WITH PEOPLE WHO ARE LEASING FROM YOU BECAUSE IF THEY'RE BUILDING A PLAZA BUILDING AND THEY DON'T HAVE ANY TENANTS WE'RE GOING TO HAVE ANOTHER VACANT BUILDING. WHAT'S THE POINT. SO WE GOT TO WE GOT TO MAKE SURE YOU KNOW ESPECIALLY WE'RE GOING TO MAKE THIS WORK. WE GOT TO MAKE SURE THAT WE KEEP ALL THOSE THINGS IN MIND BUT BUT THE TWO MAIN THINGS DETERMINING WHAT OUR NICHE IS WHAT WHAT EXACTLY WE'RE GOING TO. AND YOU KNOW MAYOR BROUGHT UP A GOOD POINT. I ABSOLUTELY AGREE WITH YOU. OUR MAIN NICHE HERE COUNTY WIDE IS MANUFACTURING ESPECIALLY THE MILLAGE CONTRACTING MANUFACTURING COMPANIES LIKE HARRISON AND THOSE OTHERS. BUT YOU HAVE TO ASK OK WELL WHAT WOULD KEEP THEM HERE. AND I REMEMBER ONE OF THE THINGS THAT JUST KEEPS COMING UP OVER AND OVER AGAIN IS THE SUPPLY OF OF AVAILABLE READY CERTIFIED EMPLOYEES THAT YOU KNOW THEY JUST CAN'T GET ENOUGH OF

[01:00:01]

THEM. AND YOU KNOW WHEREVER THEY GO THAT'S WHERE THE COMPANIES ARE GOING TO GO. ALL RIGHT. SO SO NOW WE HAVE TO ASK OURSELVES OK SO WHO ARE THOSE EMPLOYEES. WHY WOULD THEY WANT TO COME HERE. WHAT WOULD MAKE THEM STAY HERE RIGHT. AND AND WHEN YOU ASK THOSE QUESTIONS IT'S WHO ARE THEY. WELL MOST OF THEM ARE MILLENNIALS. WHY WOULD THEY WANT TO COME HERE. WELL BECAUSE YOU KNOW THEY ARE LOOKING FOR THINGS LIKE DOWNTOWN THEY'RE LOOKING FOR SOME OF THOSE ATTRACTIONS. YOU MENTIONED THE MOUSE YOU KNOW ORLANDO HAS THE MOUSE WHAT DO WE HAVE. WE HAVE TO WE HAVE TO DETERMINE THAT AND THEN KEEP THEM HERE AND THEN ONCE WE CAN KEEP THEM HERE WOULD BE LIKE SILICON VALLEY YOU KNOW THAT'S WHERE ALL THE TECH GENIUSES ARE. WELL THAT'S WHERE ALL THE TECH COMPANIES ARE GOING TO STAY. SO SO I THINK THOSE TWO THINGS WE HAVE TO DETERMINE AND THEN I THINK WE'LL HAVE A GREAT INCENTIVE PROGRAM BUT I JUST WANT TO GET THAT. I AGREE WITH YOU ON THAT POINT BECAUSE WE HAVE A DEFICIT OF SOFTWARE ENGINEERS. WE LOSE THEM TO ORLANDO. I KNOW THIS BECAUSE MY BOYFRIEND WORKS IN ORLANDO AND WE LIVE IN MELBOURNE. SO HE WOULD HE DRIVES THERE BECAUSE HIS SALARY IS GOOD.

THE JOB IS THERE AND YOU KNOW WE WANT TO LIVE IN A SLOWER PACE COMMUNITY BECAUSE THAT'S WHERE WE KNOW WHAT OUR FAMILY NEEDS ARE. BUT YOU HAVE THESE YOUNG PROFESSIONALS THAT MAKE UPWARDS OF A HUNDRED THOUSAND DOLLARS AND THEY GO AND MOVE TO VIERA BECAUSE THEY KNOW THEY CAN WALK BIKE BE CLOSE TO ALL THE AMENITIES.

WELL THAT'S ALL THE CONSUMER SPENDING WE LOSE OUT ON. WHERE THEY EAT, DRINK, HANG OUT, AND SPEND THEIR MONEY. THAT'S WHERE THEY RESIDE. SO IF WE CAN CAPTURE THEM HERE WE CAN KEEP THEM HERE BOTH IN WORKFORCE AND AS A RESIDENT. I MEAN THAT'S THAT'S IDEAL. AND I THINK THAT'S WHAT WE NEED TO DO IS WE NEED TO FIND THE HAPPY MEDIUM BETWEEN BRINGING IN THE INDUSTRY AND THE WORKFORCE AND RETAIN THEM HERE IN OUR COMMUNITY. ABSOLUTELY. MAYOR IF I MAY TO THAT POINT YOU KNOW I WILL ADD THIS YOU KNOW CHURCH I GO TO HAPPENS TO BE THEY HAVE WE GOT A LOT OF ENGINEERS THERE. AND MOST OF THEM ARE OLDER BUT WE HAVE SOME NEW ENGINEERS THERE. YOU KNOW YOUNGER ENGINEERS AND I TALK TO THEM ALL THE TIME AND YOU KNOW THEY THEY TELL ME THAT ONE OF THE THINGS THEIR COMPANIES ARE LOOKING FOR IS WHERE IS THE NEW SUPPLY OF PEOPLE THAT ARE GOING TO WORK THERE BECAUSE THEY'RE GOING TO THEY'RE GOING TO BE LOSING PEOPLE AND THEY NEED THEM RIGHT AWAY. AND YOU'RE RIGHT. SOFTWARE ENGINEERS ONE OF THOSE THINGS THAT WAS BROUGHT UP AND AND SO WE ARE WE DO HAVE SOME VULNERABILITY TO ORLANDO AND THAT'S ONE OF THE THINGS WE'VE GOT TO LOOK AT. BUT  I DON'T THINK WE'RE GOING TO FIX ALL THIS. ONE NIGHT. RIGHT NOW IN ONE NIGHT. BUT BUT JUST SOMETHING TO KEEP IN MIND YOU KNOW IN TERMS OF LOOKING FOR OUR NICHE AND I THINK PALM BAY BEING ALMOST A BLANK CANVAS CAN CAN CAN BUILD ON THAT. IT'S AN OPPORTUNITY.

COUNCILMAN. THANK YOU. SO COUNCILMAN SANTIAGO YOU YOU'RE SAYING THAT WE NEED TO FIND OUR NICHE. BUT YOU ACTUALLY ANSWERED IN THE SAME BREATH AS WELL. I FEEL THAT WE CAN BE THE SILICON VALLEY OF THE EAST COAST. I REALLY THINK SO ESPECIALLY WITH WHETHER IT'S WITH DISTRIBUTION CENTERS OR SOMETHING. WE HAVE THE LAND AND OPPORTUNITY. WE JUST HAVE TO CAPITALIZE ON IT. I THINK IT'S BIG PIGGY BACKING OFF COUNCILMAN BAILEY AND DEPUTY MAYOR ANDERSON IN REGARDS TO EVALUATING EVALUATE RETURN ON INVESTMENT AS BUSINESS OWNERS THAT'S THE FIRST THING YOU DO AND THE CITY IN A SENSE IS A BUSINESS AND WE SHOULD TREAT IT AS SUCH. AND I AGREE WITH BOTH MAYOR AND COUNCILMAN BAILEY. THERE'S MUNICIPALITIES WHO HAVE IMPLEMENTED PROGRAMS LIKE THIS SUCCESSFULLY. THERE'S ONES THAT HAVE DONE IT POORLY. SO WE JUST NEED TO MAKE SURE WE FOLLOW SUIT WITH THE ONES THAT DID IT WELL AND TAKE WHAT WE LIKE AND WHAT THEY SAY EAT THE MEAT SPIT OUT THE BONES SO SOMETHING OF THAT SORT.

BUT WHAT I'M GONNA REFER TO NOW IS WITH REFERENCE TO NON-MONETARY SO JUST EARLIER TODAY I WAS SPEAKING TO A FRIEND WHO WAS LOOKING TO START UP A BUSINESS IN THE CITY OF PALM BAY. THEY DIDN'T KNOW WHERE TO START WHAT I WOULD LIKE TO SEE IS IF ON OUR WEBPAGE BECAUSE I'M A COUNCILMAN BAILEY SAID IT'S KIND OF HARD TO NAVIGATE AND IT MIGHT NEED SOME UPDATES I'D LIKE TO SEE IF WE CAN HAVE LIKE A MAYBE A TUTORIAL OR WALK THROUGH ON HOW TO START A BUSINESS IN PALM BAY FROM SUNBIZ.ORG TO GETTING YOUR EIN NUMBER TO REGISTERING WITH BREVARD COUNTY WITH THE DEPARTMENT AS WELL AS GETTING YOUR BUSINESS TAX RECEIPT WITHIN THE CITY. IF YOU WOULD LIKE  ME TO STEAL WHAT I PUT TOGETHER FOR COCOA. IF IT'S ON THEIR WWEBSITE I COULD JUST PULL IT OFF AND DUPLICATE IT. THAT WOULD BE PERFECT AND THEN WE CAN UTILIZE ALL THE WE CAN ADD THE LINK TO ALL THE PARTNERS AND RESOURCE AGENCIES WE HAVE SO THE CHAMBER OF COMMERCE CAN HAVE IT. FIT, EASTERN FLORIDA, CAREER SOURCE SO ALL OF OUR  PARTNERS WE CAN HAVE IT ON THERE AND THAT ALL THAT WAY BECAUSE I KNOW YOU SAY YOU WANT TO KIND OF STAY AWAY FROM INCENTIVES FOR SMALL BUSINESSES IN REGARDS TO MONETARY. BUT I THINK THIS WILL BE A GOOD STEP IN THE RIGHT DIRECTION. IT'S ENCOURAGING SMALL BUSINESS OWNERS IN THIS AREA. SOMETIMES THAT'S ALL IT TAKES IS BEING ABLE TO HELP GUIDE THEM QUICKLY, TIMELY, EFFICIENTLY. TIME IS MONEY FOR

[01:05:04]

SMALL BUSINESSES THAT MEANS EVERYTHING. OK. THANK YOU. CAREER SOURCE DOES OFFER THAT TRAINING. YEAH THEY DO. YOU HAVE TO GRADUATE FROM IF YOU WANT TO OPEN A SMALL BUSINESS. THEY USUALLY. COUPLE OF SBDC WE VENTURE THEY'LL OFFER A SIMILAR PROGRAM.

SOMETIMES THE SELF-HELP IS BIT EASIER BECAUSE IT'S LESS TIME YOU CAN DO IT ON YOUR OWN DO IT YOUR OWN. I THINK IT'S AN EXCELLENT IDEA. I THINK THAT WOULD BE A GREAT RESOURCE TO HAVE AND EVEN JUST GOING THROUGH THE PROCESS WHERE PEOPLE CALL ME THAT NO I FIND THOSE ARE THE OPPORTUNITIES FOR ME TO LEARN. WHEN I ASK QUESTIONS OF STAFF. HOW ARE WE DOING. HOW IS IT WHEN WE INTERACT WITH STAFF WHAT ARE THEY TELLING US AND HOW DO I DO I FIND IT TO BE INTIMIDATING BECAUSE IF I FIND TO BE INTIMIDATING ON THE INSIDE I'M SURE SOMEBODY IN THE OUTSIDE MIGHT FEEL THE SAME. BUT ANYHOW JUST ALWAYS OPPORTUNITIES TO LEARN MORE AND I THINK JUST THAT THAT'S A GREAT EXERCISE FOR US ALL TO GO THROUGH. AND I DO HAVE THE WEBSITE ON MY TO DO LIST. I'M JUST DEEP IN BUDGET RIGHT NOW. NO. SOON AS I FINISH THAT OR TACKLING THE ECONOMIC DEVELOPMENT CRA WEBSITE TO MAKE SURE WE PROVIDE THE PARTY INFORMATION THAT BUSINESSES AND DEVELOPERS ARE LOOKING FOR BEFORE THEY TRY TO CALL US AND FIGURE OUT WHERE DO I FIND THIS INFORMATION. SURE. AND MAYOR I JUST WANT TO MAKE IT KNOWN I THINK THAT JOAN DID A GREAT JOB WITH THE PRESENTATION TONIGHT. I THINK YOU'RE DOING A GREAT JOB. THERE'S A LOT OF THERE'S A LOT OF CATCHING UP TO DO AND YOU'RE DOING IT VERY QUICKLY. YOU HAVEN'T BEEN HERE THIS LONG. YOU HAVE BEEN WITH THE CITY THAT LONG. I KNOW THAT YOU DO HAVE SOME PRIOR EXPERIENCE BUT YOU KNOW IT IS A NEW A NEW PLACE AND AND SO I APPRECIATE THE WORK YOUR DILIGENCE HAS BEEN PUT INTO IT. I DID WANT TO BRIEF JUST TO STEP AWAY FROM THE OTHER TOPIC. AND BY THE WAY I I WILL SAY THIS REAL QUICK. YOU KNOW YOU HAVE TWO MILLENNIALS SITTING ON THIS BOARD. I'M I'M RIGHT THERE AT THAT CUSP I DON'T USUALLY LIKE USING THE WORD TO DESCRIBE MYSELF BUT IT'S TECHNICALLY TRUE. OK. AND THEN OF COURSE KENNY AS WELL. SO I THINK THERE'S A LITTLE BIT LIKE I'M MORE GEN-X BUT BUT BUT THE BOTTOM LINE IS WE'RE ALL GROWING UP. OKAY I'M OLDER MILLENNIAL I'M ON THE OLDER END OF THAT SPECTRUM AND I HAVE A FAMILY AND PERHAPS HE'S AND NOW I DON'T KNOW EXACTLY HIS BIRTHDAY YOU'D HAVE TO LOOK IT UP BUT CLOSE TO IT. BUT THE FACT IS YOU HAVE FAMILY AND YOU'VE ACTUALLY SAID SOMETHING I WAS GOING TO SAY BEFORE YOU EVEN SAID IT WAS NO WHAT WHAT DO WE OFFER. NOT EVERYBODY WANTS THE FAST PACE OF ORLANDO. WE HAVE A SLOWER MORE RELAXED PACE AND I THINK THERE'S A LOT OF ENGINEERS THAT LIKE THAT. I THINK THERE'S A LOT OF FOLKS THAT FIT PERSONALITY WISE INTO OUR COMMUNITY MUCH BETTER THAN THEY DO INTO AN ORLANDO OR ANY OTHER MAJOR CITY NOT ATLANTA'S REALLY MAJOR CITY THE WAY THAT JACKSONVILLE OR NEW YORK OR CHICAGO IS BUT IT'S MAJOR IN ITS OWN WAY IT'S MAJOR SPRAWL IT'S MAJOR CHAOS IS WAY I SEE. I NEVER WOULD WANT TO LIVE THERE. I DON'T WANT TO COMMUTE IN  THERE I LIVED IN D.C. I LIVED AROUND NORTHERN VIRGINIA. I'M FAMILIAR WITH WHAT IT'S LIKE IN CERTAIN OTHER AREAS. AND I DON'T WANT THAT. I WANT TO BE HERE AND I THINK THAT THAT'S THE TYPE OF PEOPLE THAT WE HAVE TO ATTRACT HERE AND THE MILLENNIALS AND I DON'T KNOW MR. JOHNSON WHERE HE'S AT HE'S NO HE'S STILL HE STILL HASN'T PUT A RING ON ANYTHING YET BUT BUT I'M SURE YOU KNOW HE MIGHT BE WORKING ON IT. BUT HE'S HE'S GOING TO GROW UP TOO AND I THINK NO IT PROBABLY SLOWING DOWN AS WELL OK. AND I THINK THAT MILLENNIALS KNOW MILLENNIAL IT'S ALWAYS TALKED ABOUT MILLENNIALS WAN'T THIS MILLENNIALS WANT THAT THEY DON'T KNOW WHAT THEY WANT YET UNTIL THEY HAVE A FAMILY AND HAVE REAL RESPONSIBILITIES AND THEY'VE REALLY GROWN UP. GOOD POINT. AND SO I STILL THINK THAT WE OFFER THE PLACE THAT THEY'RE GOING TO BE AND DOWNTOWNS. I DON'T THINK DOWNTOWNS ARE THE LONG TERM SUCCESS OF THE CITY. IT IS A GREAT THING IF THEY NATURALLY OCCUR. BUT YOU GOT TO REMEMBER IF YOU INCENTIVIZE THEM THERE'S A LOT OF DEAD DOWNTOWNS AND THEN THEN THEY GO BACK AND IT'S ABOUT REDEVELOPING THEM THEN YOU GOT TO PUT MORE MONEY INTO THEM INCENTIVES AND TRYING TO YOU KNOW TO PULL THEM OUT TO GET THE NEXT YOUNGER GENERATION BECAUSE WHAT DO THEY WANT NOW. AND I THINK THAT IT'S A LITTLE BIT OF A FUTILE EXERCISE FOR US TO BE INCENTIVIZING I THINK THAT THEY'RE GREAT THE NATURAL IN THEIR NATURAL STATE AND IN THE SAME THING EVEN WITH SUCH AS NO STRIP MALLS AND THINGS OF THAT NATURE THAT DEVELOPERS THEY UNDERSTAND RETAILS GOING DEAD. I DON'T THINK I KNOW THAT WE HAVE ANY MAJOR PROPOSALS FOR ANOTHER NO PUBLIX WINN-DIXIE TYPE SHOPPING CENTER COMING UP PERHAPS OTHER THAN THAT THE INTERCHANGE WHICH IS STILL PROBABLY A LITTLE BIT DIFFERENT FROM WHAT WE THINK NOW WHAT WE SEE IN FRONT OF US ON BABCOCK OR HERE IN MALABAR. IT'D BE A LITTLE BIT DIFFERENT NO MORE OF A MORE OF A WEST MELBOURNE STYLE ARRANGEMENT THAN WHAT WE'RE TALKING ABOUT THAT TALKING ABOUT DOWN IN THE EMERALD LAKES AREA FOR INSTANCE. SO I DO THINK THAT NO BRIMMER THEY'RE THE ONES INVESTING A LOT MORE MONEY THAN WHAT WE ARE WITH THE TAX DOLLARS AND TAX INCENTIVES AND I THINK THAT THEY ARE DEFINITELY LOOKING AT LEAST NO MAYBE NOT 50 YEARS BUT LEAST NEXT 10 20 YEARS THEY'RE LOOKING LONG TERM [INAUDIBLE] AS WELL AND I DO I DO AGREE WE HAVE TO BE CAREFUL NOT TO INCENTIVIZE WRONG THINGS SOME SOME THINGS ARE GOING TO COME IN THEY'RE NOT GOING TO BE THE BEST FOR THE CITY BUT IT'S PROPERTY RIGHTS PEOPLE ARE INVESTING THEIR MONEY AND LET THEM MAKE THOSE DECISIONS BUT LET IT MOVE FORWARD. BUT THE ONE THING OK SO I JUST WANT TO TOUCH ON THOSE THINGS REAL QUICK. BUT ONE THING I WANTED TO SHIFT GEARS JUST FOR A SECOND JUST REMEMBER. I THOUGHT YOU

[01:10:02]

DID. WE THAT I THOUGHT THAT WAS REALLY TOUCHING BACK ON SOME OF THE OTHER THINGS THAT WERE DISCUSSED BUT THE THEN JUST FOOD FOR US ALL TO THINK ABOUT BUT THE OTHER THING IS THAT WE REALLY HAVE HAD A I THINK MOST FOR MOST PART A A COUNCIL THAT HAS PROMOTED OURSELVES AS A PRO-GROWTH CONSERVATIVE TYPE OF OUT VIEW WHEN IT COMES TO DEVELOPMENT AND IN THAT REGARD JUST REMEMBER WHEN THE BIGGEST THINGS WE HAVE HURTING US IS THAT THE CUMULATIVE MILLAGE RATE TO BUILD SOMETHING NEW IN PALM BAY OR EVEN TO BUY A HOUSE FOR THAT FACT THAT MATTER IS MUCH HIGHER THAN IT IS ANYWHERE AROUND US. SO AND EVEN IF THERE ARE SOME PRICE DIFFERENTIALS BETWEEN THE LITTLE BIT MORE SCARCE LAND AND THE OTHER COMMUNITIES AND WE'RE NOT BUILT OUT SO IT'S A LITTLE BIT CHEAPER IN SOME WAYS IT DOESN'T FACTOR IN THAT THE TAX DOLLARS OVERCOME THAT. NO FOR CURRENT RESIDENTS WHO HAVE SAVED OUR HOMES HAVE BEEN LOCKED IN FOR A WHILE. IT DOESN'T AFFECT THEM THE SAME BUT I STILL THINK WE HAVE TO LOOK AT IT BEING AGGRESSIVE IN DECREASING OUR MILLAGE RATE TO BE COMPETITIVE BECAUSE IT'S A BARRIER TO ENTRY TO NEW DEVELOPMENT  NEW COMMERCIAL AND RESIDENTIAL. WE HAVE TO BE CAREFUL BECAUSE WITH THAT BECAUSE TO COMPARE US TO LIKE A WEST MELBOURNE OR MELBOURNE OKAY IT WOULD BE DISINGENUOUS TO SAY THE LEAST BECAUSE THOSE TWO COMMUNITIES ARE HEAVILY COMMERCIAL AND THAT'S WHY THE MILLAGE RATE IS DOWN SO TO COMPARE US AT THAT LEVEL.

THE REASON THAT WE ARE WHERE WE ARE TO TO THE MILLAGE RATE THAT WE ARE BECAUSE WE ARE HEAVILY RESIDENTIAL BECAUSE THE CONCEPTUAL THIS CITY WAS TO BE THE BEDROOM COMMUNITY OF MELBOURNE THAT HAS SHIFTED IN THE LAST 20 YEARS. I UNDERSTAND WHY IT'S BEEN THOUGHT TO BE THE NEED TO DO THAT. WHAT I'M SAYING IS THAT THE IMPACT OF IT IS THAT IT'S SHUTTING DOWN THERE'S GONNA BE LESS THERE'S LESS HOME SALES EVERY TIME A HOME TRANSFERS OVER IT RESETS ITS ASSESSABLE TAXABLE ASSESSABLE VALUE.

THAT BRINGS IN MORE MONEY EVERY TIME WE WE LOWER IT WE CAN WORK COMPETATIVE SOMEBODY CAN COME HERE AND BUILD AT THE SAME PRICE OR EVEN PERHAPS LESS THAN WHAT THEY'RE DOING SOMEWHERE ELSE BECAUSE THE LAND SLIGHTLY CHEAPER IT BRINGS MORE VALUE AND NEW TAX BASE RELIEVING THE PRESSURE ON THE BEDROOM COMMUNITY. SO YEAH IT'S A IT'S A BARRIER TO ENTRY MAYOR. IT'S A IT'S A VERY CLEAR ECONOMIC PRINCIPLE. SO YOU DON'T WANT TO SHOOT YOURSELF IN THE FOOT JUST SAVE OURSELVES TODAY WHEN IT'S REALLY HURTING HERSELF LONG TERM FUTURE IN THE. IT'S JUST LIKE THE DIFFERENCE BETWEEN A BONUS AND A PAY INCREASE. THE UNIONS FIGHT THIS ALL THE TIME. A PAY INCREASES IS FOREVER. SO IF YOU GET THAT NEW BUSINESS THAT'S FOREVER WE'RE COLLECTING THAT AS OPPOSED TO A ONE TIME THING AND SO THAT'S THAT'S WHERE WE HAVE TO SO WE HAVE TO BE AGGRESSIVE. I KNOW THAT NOT EVERYBODY IS GOING TO WANT TO BE AGGRESSIVE ON IT BUT I DO URGE MY COLLEAGUE COLLEAGUES TO LOOK AT IT. AND THAT I MEAN LIKE ANYTHING AND I'M GOING TO GIVE YOU THAT. BUT I JUST WANT TO FINISH ON THIS THOUGHT. CAN I GO 0 TO 60 ON THE MILLAGE BECAUSE YOU HAVE TO UNDERSTAND THAT YOU HAVE TO BE ABLE TO PROVIDE THE SERVICES OR YOU'RE ABOUT TO LOSE A LOT OF EMPLOYEES ON THE PEAK OF YOUR GROWTH BECAUSE IF YOU BRING DOWN THE MILLAGE OK THE REVENUE THAT YOU NEED TO GENERATE IN ORDER TO PROVIDE THE SERVICES ARE NOT GONNA BE THERE. SO THAT MEANS THAT YOU'RE GOING TO HAVE TO START LETTING GO EMPLOYEES SO IF YOU DO IT GRADUALLY AND SMARTLY THAT'S SIMILAR TO INCENTIVIZING YOU HAVE TO BE SMART ABOUT HOW YOU GET THERE. I'M NOT I'M NOT AGAINST WHAT YOU'RE SAYING IS THAT IT'S HARD TO MAKE IT HAPPEN OVERNIGHT WHEN YOU DON'T HAVE THAT COMMERCIAL GROWTH COMING IN HEAVILY. BUT IF YOU PLAN IT YOU'RE ABLE TO PHASE IT OUT. I JUST. THAT WORD OF DOING IT RIGHT AWAY IS WHAT I GET SCARED ABOUT BECAUSE I KNOW THAT WE ARE HEAVILY RESIDENTIAL AND IF WE TAKE THAT BURDEN OFF THE RESIDENTIAL SOMEBODY HAS TO IT HAS TO COME FROM SOMEWHERE. SO THE NEXT STEP IS GOING TO BE WE'RE GOING TO HAVE TO FURLOUGH WE'RE GOING TO HAVE TO LET GO EMPLOYEES IN ORDER TO MEET THE NEED OR NOT MEET THE NEED IN ORDER TO MEET THE NEED OF THE REVENUE THAT WE'RE RECEIVING IN. AND SO YOU'RE SHOOTING YOURSELF IN THE FOOT IN THE PROCESS IN TRYING TO GET THERE. BUT I THINK THAT YOU COULD ACCOMPLISH THAT PHASING IT PHASING IT IN.

AND MAYOR AND JUST BY THE WAY WE HAD THIS DISCUSSION BEFORE I DON'T THINK.

I DON'T THINK THE LAYOFFS WAS THE BIG THING THAT WAS PUT OUT THERE I THINK IT'S A RED HERRING. I'M SORRY I. IT DEPENDS ON WHAT DEGREE. OK SO DEPENDS ON HOW YOU'RE INTERPRETING WHAT AGGRESSIVE MEANS YOU GOT TO TAKE IT FROM MY PERSPECTIVE MY PERSPECTIVE IS THAT I'VE BEEN HERE FOR NO FOUR BUDGETS WE'RE ABOUT TO WORK ON THE FIFTH BUDGET CYCLE FOR MYSELF YOU AND I TOGETHER ALONG WITH COUNCILMAN SANTIAGO AND COURSE NO COUNCILMAN ANDERSON HAS BEEN HERE FOR A COUPLE OF THEM. BUT THE THE BOTTOM LINE THOUGH IS THAT OVER THOSE FIVE YEARS THERE'S BEEN ALMOST NO

[01:15:02]

CHANGE. EVEN LAST YEAR WE HAD NO CHANGE IN THE MILLAGE RATE SO TO ME THAT'S SITTING STILL THAT'S NOT WE'RE NOT EVEN DOING IN SMALL PHASES. SO YOU GOT TO REMEMBER THAT'S WHAT I'M SEEING IS NOTHING SO I'M PUSHING FOR SOMETHING OK. SO DON'T BE OFFENDED BY IT BUT HOPEFULLY WE CAN COME SOMEWHERE IN BETWEEN NOTHING AND SOMETHING SIGNIFICANT AND THAT THAT'S WHAT. ANYTHING MORE AGGRESSIVE THAN WHERE WE'RE AT NOW IS WHAT I'M LOOKING FOR BECAUSE WE'VE ACTUALLY BEEN INCREASING TAXES BUT I MEAN REALLY BY OVER 8 PERCENT. THAT'S NOT INCLUDING NEW GROWTH. WE'VE DONE THAT FOR SEVERAL YEARS OVER THIS LAST FEW TIMES THAT'S WHY I'VE BEEN AGAINST THE BUDGETS BECAUSE I DON'T THINK THAT'S THAT'S THE RIGHT WAY TO DO IT BECAUSE WE ARE WE ARE CUTTING OFF POTENTIAL NEW GROWTH. AND I THINK THAT NO THIS IS THERE'S TIMES WHERE YOU CAN INCREASE TAX. LOOK IT'S YOU KNOW THIS IS ECONOMIC STUFF. THERE ARE TIMES WHEN YOU CAN INCREASE TAXES INCREASE REVENUES THERE'S TIMES WE CAN INCREASE TAX RATES AND DECREASE REVENUES. THERE'S TIMES WHEN YOU CAN CUT RATES AND CUT REVENUES.

THERE'S TIMES WHEN YOU CAN CUT RATES AND INCREASE REVENUES. I THINK WE ARE IN A POSITION RIGHT NOW WHERE WE COULD CUT CUT RATES INCREASE REVENUE. THAT'S THAT'S MY FEELINGS ON IT SO. JUST JUST REAL QUICKLY JUST SO WE HAVE A LITTLE HISTORY LESSON IS AS 03, 04, 05 COUNCIL WAS SITTING REAL PRETTY AND THEY THEY THOUGHT THE SAME THING THEY WERE LIKE LET'S BRING IT FROM NINE ALMOST DOWN TO FOUR. I MEAN THEY GOT CAUGHT UP. SO WHEN 06-07 CAME THEY WERE RAISE RAISE RAISE BECAUSE THERE WAS NOTHING BECAUSE THEY WENT SO LOW THAT THEY HAD NO RESERVES AND THAT'S ESSENTIALLY WHY FURLOUGHS CAME IS BECAUSE THEY HAD THE SAME THOUGHT. NOW I AGREE 100 PERCENT THAT IT DOES NEED TO COME DOWN NO DRASTIC COME AROUNDS WE'RE WALKING A TIGHTROPE RIGHT NOW ON WHAT WE CAN BALANCE OUT. I DON'T THINK WE'LL SEE THE SAME BUDGET RATE COME BACK BECAUSE I THINK THE ADMINISTRATION HAS A LITTLE DIFFERENT FEEL THAN THE LAST ADMINISTRATION. BUT WE DO NOT WANT TO FALL IN THE SAME THING THAT OK WE'RE DOING GOOD LET'S DIAL IT BACK SO MUCH TO WHERE WE'RE CATCHING OURSELVES. EVERYBODY'S HAPPY TO MOVE HERE BUT THEN THEY HAVE TO LEAVE BECAUSE WE DON'T HAVE THE SERVICES THEY DON'T HAVE A JOB ANYMORE. I GET IN ON THAT ONE AND THAT'S EXACTLY WHAT HAPPENED DURING THE GOOD TIMES. THE PROBLEM. I THINK WE NEED TO FACT CHECK WHETHER IT WAS EVER A 9 PERCENT BEFORE THIS CURRENT AFTER THE GREAT RECESSION. YEAH IT WAS. IT WAS PRE PRE PRE RECESSION.

IT WAS FOUR POINT SIX YEAH IT WENT DOWN TO. BUT BEFORE THEN WHAT THE DEPUTY MAYOR SAYS THAT BEFORE THEN IT HAD BEEN NINE WHENEVER THINGS WERE GOING GOOD. NO NO.

I DON'T THINK I WAS EVER NINE THE ONLY TIME IT WAS EVER NINE WAS AFTER A RECESSION.  SIX. YEAH AND WE'RE GONNA HAVE TO LOOK IT UP BECAUSE I THOUGHT THE HIGHEST WAS MAYBE AROUND FIVE OR SIX WHICH WE'RE STILL SIGNIFICANTLY HIGHER. NO NO IT GOT LOW.

OK. BUT EVEN GOING DOWN TO SEVEN YOU KNOW IN THE SEVENS WHICH ROLLBACK RATE I MEAN THAT'S SIGNIFICANT TO ME AND THAT THAT'S SOMETHING WE'RE CLOSER TO WHERE I COULD SUPPORT. AND LET ME LET ME CHIME IN IF I MAY DEPUTY MAYOR. ALL RIGHT. DEPUTY MAYOR IF YOU'RE DONE. YEAH WELL LET ME LET ME JUST SAY I THINK THERE'S A LOT OF GOOD POINTS TO WHAT COUNCILMAN BAILEY WAS SAYING. YOU KNOW MY JOB AS A RESIDENTIAL APPRAISER ONE OF THE THINGS I HAVE TO DO IS I HAVE TO ANALYZE FOR EXAMPLE MARKETS YOU KNOW WHAT WHAT WHAT WHAT IS AFFECTING A PROPERTY ECONOMICALLY AS WELL AS THE GOVERNMENT YOU KNOW HOW IS GOVERNMENT AFFECTING THE PROPERTY. SO I ALWAYS HAVE TO ANALYZE FOR EXAMPLE TAXES AND NOT ONLY THIS YEAR TAXES BUT COMPARE IT TO LAST YEAR TAXES. BUT THE ONE THING I SEE WHEN IT COMES TO RESIDENTIAL PROPERTY IS JUST RESIDENTIAL PROPERTY THAT WE'RE STILL COMPARATIVELY LOWER DOLLAR WISE TO OTHER CITIES ONLY BECAUSE OUR VALUES ARE MUCH LOWER. SO SO WHEN YOU YOU KNOW EVEN THOUGH OUR MILLAGE RATE IS HIGH AFTER TAX EXEMPTIONS YOU KNOW DOLLAR WISE WE'RE STILL WE'RE STILL A LITTLE BIT LOWER THAN COMPARATIVELY SPEAKING TO OTHER SIMILAR PROPERTIES IN SAY MELBOURNE OR WEST MELBOURNE AND SIMILAR LOCATIONS. NOW WITH THAT BEING SAID HOWEVER THAT IS NOT THE SAME FOR COMMERCIAL. COMMERCIAL BECAUSE THEY HAVE NO EXEMPTIONS. OBVIOUSLY WE'RE GOING TO GET HIT THE HARDEST. SO THERE IS SOME TRUTH TO WHAT COUNCILMAN BAILEY IS SAYING I IN A SENSE THAT HIGHER MILLAGE RATE IS A I WOULD SAY A BARRIER TO COMMERCIAL GROWTH WHICH IS WHAT WE'RE TRYING TO ACHIEVE HERE. I DON'T THINK WE HAVE A PROBLEM WITH RESIDENTIAL GROWTH.

IT'S MORE ALONG THE LINES OF COMMERCIAL GROWTH. AND THAT'S WHY THESE INCENTIVES ARE VERY IMPORTANT BECAUSE TO THE MAYOR'S POINT YOU KNOW YOU YOU CAN'T YOU CAN'T THROW AWAY THE BABY WITH THE BATHWATER YOU CAN'T YOU CAN'T JUST DECREASE TAXES FOR THE SAKE OF TRYING TO BRING IN COMMERCIAL BECAUSE SURE THAT'LL MAYBE THAT WILL HELP TO SOME EXTENT BUT YOU KNOW AT THE END OF THE DAY THAT'S GOING TO MAKE OTHER THINGS SUFFER. AND TRUST ME I HAVE NO PROBLEM WITH THAT. YOU KNOW SEEING MY TAXES GO DOWN. WELL KEEP IN MIND MAYOR. I'M JUST SAYING PERSONALLY. AND I

[01:20:07]

THINK AT THIS POINT WHAT WE'RE DISCUSSING IS BUDGET. BUT I JUST I JUST. WE'RE IN  A WORKSHOP OR SOMETHING.

ON THAT BUT I I JUST WANTED TO GO BACK TO ECONOMIC DEVELOPMENT HERE. BUT I WANT TO I HAVE TO. I HAVE TO RESPECTFULLY DISAGREE WITH COUNCILMAN JOHNSON BECAUSE YOU SAID YOU KNOW WE CAN BE THE EAST COAST OF SILICON VALLEY. I DISAGREE WITH THAT. YOU KNOW I THINK THERE CAN LIKE THAT MOVIE THERE CAN ONLY BE ONE YOU KNOW SO SILICON VALLEY AND THE WEST COAST CALIFORNIA THEY GOT IT ON LOCKDOWN. I THINK THERE ARE OTHER CITIES THAT HAD TRIED THAT AND HAVE FAILED MISERABLY BECAUSE THEY JUST THEY JUST HAVE EVERYTHING THERE THAT'S NEEDED THEY HAVE THE INFRASTRUCTURE THEY HAVE THE THEY HAVE THE GENIUSES THERE THEY HAVE EVERYTHING THERE SO AND THEY HAVE THE ENVIRONMENT THAT ATTRACTS THAT. I THINK IT GOES BACK TO WHAT THE MAYOR SAID WE NEED TO HAVE OUR OWN NICHE AND THAT'S THAT'S HOW WE'RE GOING TO GROW AS A CITY. AND SO YOU KNOW IF YOU LOOK AT OTHER CITIES THEY FOUND THEIR NICHE. THEY FOUND WHAT OTHER CITIES DON'T HAVE. AND THEY WERE ABLE TO BUILD ON THAT. AND SO I YOU KNOW I DON'T WANT TO BE LIKE ANY OTHER CITIES. I THINK WHAT'S IMPORTANT HERE IS TO BE UNIQUE AND TO FIND SOMETHING THAT THAT WE CAN SAY HEY THEY DON'T HAVE THAT BUT THIS IS SOMETHING MAYBE WE CAN CAPITALIZE ON BECAUSE FOR US TO BE LIKE ANYONE ELSE WE'RE EITHER GOING TO BE THESE SMALL COPYCAT OF THEM OR OR WE'RE GOING TO EVENTUALLY DIE ON THE VINE BECAUSE WE'LL NEVER BE AS GOOD AS THEM. SO WE NEED TO FIND SOMETHING ELSE THAT WE CAN BE GOOD AT. AND I THINK RIGHT NOW WE BUILD OFF OUR MANUFACTURING BASE HERE AND SAY WELL WHAT DO WE NEED HERE TO TOUCH OFF OF WHAT COUNCILMAN BAILEY SAID IS ABSOLUTELY RIGHT. ENGINEERS ARE SORT OF SORT OF A DIFFERENT ANIMAL SOME SORTS. YOU KNOW THEY THEY'RE VERY HOW SHOULD I SAY VERY TECHNICAL VERY DETAIL. INTROVERTS. THEY'RE A LITTLE BIT OF AN INTROVERT SOMEWHAT. YEAH THEY YOU KNOW THEY KIND OF LIKE TO SLOW DOWN A LITTLE BIT. YOU KNOW THEY DON'T LIKE TO GO FAST. YOU KNOW THEY'RE NOT LIKE THE LIKE THE MODERN DAY TECHIES OVER THERE IN SILICON VALLEY. THEY JUST GO FAST THEY DON'T CARE YOU KNOW ENGINEERS ARE LIKE HOLD ON A SECOND LET'S LET'S TAKE A BREAK HERE. SO SO IT IS TRUE. I MEAN THERE IS A CERTAIN ENVIRONMENT THAT WE HAVE TO BUILD FOR THAT THAT WILL THEN YOU KNOW ATTRACT MORE BUSINESSES LIKE HARRAH'S AND YOU KNOW RAYTHEON AND SO ON AND SO FORTH. SO BUT THAT'S ALL I HAVE TO SAY ABOUT THAT. I'M NOT A GOOD [INAUDIBLE] THIS WHOLE THING. SO I THINK THAT A LOT OF THESE DISCUSSIONS WE'RE GOING TO HAVE DURING THE BUDGET ANYWAY. AND SO WE COULD MOVE THIS. I MEAN YOU HEARD IT FROM COUNCIL WE'RE PRO WHAT YOU ARE DOING. IT'S A BREATH OF FRESH AIR. SO GO ON AND AND AND CONTINUE WHAT YOU'RE DOING AND ANYTHING ANY HELP THAT YOU NEED FROM US WE'RE HERE FOR YOU. IF I MAY. I THINK OUR CITY MANAGER I'VE BEEN DESPERATELY TRYING TO GET IN. NO. ARE YOU ARE YOU OK. I'M I'M JUST GOING TO TRY TO CLOSE YOU OUT SO I CAN. OH YEAH CLOSE US OUT. WELL IF I MAY BEFORE SHE DOES THAT AND I THINK COUNCILMAN JOHNSON DID YOU SPEAK STILL. JUST BRIEFLY. MAYBE NOT TO THE EXTENT OF A SILICONE VALLEY BUT GOOGLE CEO HIMSELF HAS DEDICATED TO SPENDING 13 BILLION ON U.S.

EXPANSION AND NONE OF IT'S BEEN IN FLORIDA. SO WE POTENTIALLY CAN  EXPLORE IT AND SEE THERE HITTING NEBRASKA, NEVADA, OHIO, TEXAS OKLAHOMA, SOUTH CAROLINA, AND VIRGINIA. SO WE'RE AT THE BOTTOM OF THE EAST COAST AND SOUTH CAROLINA VIRGINIA IS ON THE EAST COAST AS WELL SO THAT'S MAYBE NOT A WHOLE SILICON VALLEY BUT I GUESS THAT'S THE MILLENNIAL IN ME AND WE CAN EXPLORE LIKE GOOGLE HERE OR SOMETHING LIKE THAT. WELL [INAUDIBLE] SAY SOMEBODY HAS TO BELIEVE AND YOU MISS 100 PERCENT OF THE SHOTS YOU DON'T TAKE RIGHT. SO WHILE I'M VERY REALIST. COUNCILMAN JOHNSON KNOWS FROM THE CAMPAIGN TRAIL KNOW KIND OF MY THOUGHTS PROBABLY ON SOME OF THOSE THINGS BUT SOMEBODY HAS TO BE THE BELIEVER IN THE GROUP AND SOMEBODY HAS TO PUT THE OPPORTUNITY OUT THERE AND I THINK ALL COUNCIL DOES A GOOD JOB OF THAT. SO I HAVE TO MY ROLE SAY OK LET'S TALK REALITY FOR A MINUTE. COUNCILMAN SANTIAGO KIND OF SET IN KIND OF STEPPED IN MY PLACE A LITTLE BIT EARLIER I THINK ON THAT IN THAT REGARD BUT IT'S GOOD. AND I APPRECIATE THAT. I THINK IT IS TRUE THAT WE NEED A TRACK WHAT WE CAN. ONE THING I WAS GOING TO WANTED TO TIE BACK INTO AND WHAT YOU GUYS ARE SAYING THOUGH WHEN IT COMES TO THE INDUSTRY CLUSTERS I THINK A LOT THAT'S NOT SO MUCH WHAT THE CITY DOES IT'S WHAT THE INDUSTRIES THEMSELVES DO. THEY ARE THE THEY ARE THE NUMBER ONE RECRUITER FOR THEIR SUPPLY CHAIN FOR THOSE OTHER PEOPLE. AND WHAT WE HAVE TO DO IS BE THE BEST CUSTOMER SERVICE. IT GOES BACK. IT'S NOT A MONETARY THING. WE HAVE TO BE THE BEST CUSTOMER SERVICE DO PROVIDE THE BEST STREAMLINED SERVICES AND BE CLEAR WHAT WE EXPECT THE PEOPLE TO MAKE IT EASIER SO THEY SAY LOOK COME TO PALM BAY IT'S EASY. KNOW YOU'RE GOING COME HERE AND EVERYTHING IS GOING TO BE EASIER. THERE'S NO HASSLES. THEY WANT YOU HERE THEY THEY

[01:25:03]

APPRECIATE YOU. I THINK THAT'S MUCH MORE IMPORTANT THAN ACTUALLY THE THE MONETARY THING AND SO IT'S THAT PERCEPTION. PART OF THAT IS WITH NUSINESS RETENTION EXPANSION PROGRAMS THE BUSINESS VISITATION WHERE YOU'RE HAVING THOSE DISCUSSIONS WITH YOUR MAJOR INDUSTRY PLAYERS FINDING OUT WHAT THEIR NEEDS ARE. IF YOU DON'T KNOW WHAT YOU'RE NEED THEIR NEEDS ARE YOU CAN'T MEET THEIR NEEDS IF THEY NEED SOME SUPPORT BUSINESS OR SOME LOGISTIC COMPANY WE DON'T HAVE IT THEY'RE GONNA GO WHERE TO THE COMMUNITY THAT DOES. SO THAT'S PART OF THE BUSINESS RETENTION EXPANSION EFFORT WHICH IS HAVING THOSE BUSINESS VISITATIONS AND THOSE DISCUSSIONS. AND I THINK THAT'S SOMETHING WE CAN EXPAND UPON. ABSOLUTELY. WE WANT TO SUPPORT THEM WE WANT TO SUPPORT OUR BUSINESSES I THINK WE ALL AGREE THAT [INAUDIBLE].  CLOSE US OUT. IT'S A REALLY GOOD WORKSHOP. I'VE SEEN SO MUCH AGREEMENTS I'M NOT SURE I WANT TO EVEN WRECK IT BUT WAS THERE ANYTHING THAT YOU DIDN'T LIKE IN THE EXAMPLES. WRECK IT RALPH. NO I DON'T WRECK IT. WAS THERE ANYTHING THAT JOAN PRESENTED TONIGHT THAT YOU DON'T WANT TO EXPLORE BECAUSE I DIDN'T HEAR ANY NO'S OR YAY'S OR. NO NO. SUPERSEDES. I BELIEVE.

YOU'D LIKE THIS TO COME BACK WITH COUNCIL WITH SOME PLANS OF THOSE PERFORMANCE MEASURES AND WHAT NOT. AND DO YOU HAVE A TIMEFRAME. CLOSE ANYTHING OUT YET  BECAUSE THIS IS JUST BEGINNING. THAT'S MY OPINION. OH YEAH. I MEAN PUT EVERYTHING ON THE TABLE THEN AS WE SEE IF IT'S WORTH IT THEN WE'LL START SCRATCHING SCRATCHING OUT ALL RIGHT. SO THERE'S A FEW THINGS THAT WE CAN YOU KNOW KIND OF GET INTO AS THE WEB TUTORIALS AND WHATNOT AND REDEVELOPING THE WEBSITE THAT'S ALREADY UNDRWAY SO WE'LL CONTINUE TO DO THAT. BENCHMARKS AND THE MILLAGE RATE. WE WILL TALK ABOUT THE BUDGET. AND I AGREE WITH EVERYBODY ON THEIR COMMERCIAL GROWTH IN YOUR NICHE MARKET. I'D ALSO WANT TO BE THE BALANCE OF POWER THAT YOU ALWAYS HAVE TO HAVE DIVERSITY IN YOUR PORTFOLIO IN OFFERING A CITY OF NOT BANKING ON ONE BECAUSE WHAT THAT INDUSTRY GOES AWAY THEN YOU'RE LEFT WITH A LOT OF STUFF. SO WE WANT TO BE READY FOR ANY KIND OF BUSINESS WE ARE OPEN FOR BUSINESS WE WANT TO BE ABLE TO HELP PEOPLE WE'RE OPEN FOR BUSINESS. AND THAT'S WHY WE BROUGHT THE WORKSHOP TOGETHER TODAY BECAUSE WE KNOW THAT THERE'S A LOT OF. I LIKE I LIKE I LIKE HOLDING ONTO THE COW. I WILL GIVE YOU A CHICKEN. BUT AS AN ADMINISTRATOR OF THE CITY THAT I REALLY LIKE MY COWS. AND TWO OTHER POINTS IS THAT WE HAVE ALWAYS STATED THAT WE ARE 100 SQUARE MILES OF HOSPITALITY. THAT'S HOW I DO MY ORIENTATION WITH OUR NEW EMPLOYEES. AND SO THAT'S HOW WE WANT TO INTRODUCE IT TO OUR BUSINESSES AS THEY COME THROUGH THE DOOR TOO. SO THANK YOU. THANK YOU. THANK YOU. THANK YOU. IS THERE ANYBODY IN THE

[PUBLIC COMMENTS:]

AUDIENCE THAT WISHES TO SPEAK. YEAH. OH YEAH. SOUNDS LIKE KOOL-AID. PHIL WEINBERG 466 SCANLON ROAD YOU SHOULD KNOW THAT BY NOW. THERE ARE A LOT OF THINGS I WANT TO TOUCH ON. NUMBER ONE FIRST OF ALL IF YOU'RE GOING TO QUANTIFY AN INCENTIVE PLAN IS I CAUTION YOU NOT TO MAKE IT TOO RESTRICTIVE. ONE OF THE ADVANTAGES THAT WE HAVE NOW I KNOW JENNIFER TOUCHED ON IT AS AS A NEGATIVE REALLY IS THAT THAT OUR INCENTIVE CENTER REQUESTS A HANDLE ON AN AD HOC BASIS THAT'S NOT NECESSARILY A BAD THING.

CREATES INCENTIVES AND ATTRACTING BUSINESS. IT'S NOT ONE SIZE FITS ALL. SO I CAUTION YOU ABOUT MAKING THIS TOO RESTRICTIVE. AND IF YOU'RE GOING TO KIND QUANTIFY INCENTIVE PROGRAM. ANOTHER THING AS FAR AS AND I ABSOLUTELY AGREE THAT WE NEED TO LOOK ON RETURN ON INVESTMENT WHEN WE PROVIDE AN INCENTIVE. BUT AGAIN THAT'S SOMETHING THAT JENNIFER TOUCHED ON IS THAT THERE ARE INTANGIBLE BENEFITS AS WELL THAT REALLY NEED TO BE LOOKED AT AT [INAUDIBLE] PROJECTS IS A REALLY GOOD EXAMPLE OF THAT YET WE'RE GIVING THEM A TAX REBATE NOT A MERE TAX INCENTIVE. TAX REBATES. BUT LOOK WHAT THEY'RE GOING TO ATTRACT TO THAT AREA. LOOK AT WHAT THEY'RE GONNA ATTRACT TO THAT AREA. ANOTHER THING I WANT TO TOUCH ON. I KNOW COUNCILMAN BAILEY TALKED BUT I DON'T NEED A DOWNTOWN REALLY. AND YEAH DOWNTOWNS PROBABLY REQUIRE DEVELOPMENT AND REDEVELOPMENT. YEAH I'VE SEEN IT. I'VE SEEN DOWNTOWN HOLLYWOOD BE REDEVELOPED. I'VE SEEN DOWNTOWN COCONUT GROVE IN GRAND AVENUE BE REDEVELOPED. I'VE SEEN MIRACLE MILE BE REDEVELOPED. I'VE SEEN MAIN STREET MIAMI LAKES BE REDEVELOPED. I'VE SEEN LA SOUL IS IN FORT LAUDERDALE BE REDEVELOPED ALL TREMENDOUSLY SUCCESSFUL LOOK AT DOWNTOWN MELBOURNE. LOOK WHAT'S GOING ON IN THERE. THAT'S A CASH COW. I CHALLENGE YOU TO NAME A CITY THAT DOESN'T HAVE A DOWNTOWN. I CAN NAME ONE RIGHT NOW WEST MELBOURNE BUT HAMMOCKS LANDING IS THEIR DOWNTOWN. YOU NEED A DOWNTOWN. THAT'S WHAT MILLENNIALS WANT. THEY WANT A GOOD PLACE TO LIVE. THEY WANT A PLACE WHERE THEY CAN WALK TO SHOPPING TO RESTAURANTS TO BARS. YOU NEED TO HAVE THAT. YOU NEED TO HAVE THAT. NOW ANOTHER THING I WANT TO TOUCH ON IS YOU'RE TALKING ABOUT MILLAGE RATE. YEAH REAL POPULAR WITH IT WITH WITH THE WITH PEOPLE. LOWER THE MILLAGE RATE LOWER THE MILLAGE RATE YEAH LOWER THE MILLAGE RATE REALLY. IT'S NOT THAT IMPORTANT. WHAT IS IMPORTANT IS TAX BASE.

YEAH. MAKE A FACE. WHAT'S REALLY IMPORTANT IS TAX BASE. YOU WANT TO LOWER THE MILLAGE RATE. WELL HELL I CAME FROM HOLLYWOOD THE MILLAGE RATE WAS UNDER FOUR LESS THAN FOUR NOT GREAT. I WAS PAYING FORTY SEVEN HUNDRED DOLLARS A YEAR IN PROPERTY TAXES.

[01:30:02]

IF YOU HAVE 50 PERCENT OF YOUR HOMES THAT HAVE A TAXABLE VALUE OF FORTY THOUSAND OR LESS AND YOU HAVE IT YOU HAVE A MILLAGE RATE OF 10 PERCENT THE MAXIMUM BY LAW THEN YOU STILL HAVE A LOW TAX BASE. SO IT'S NOT THE MILLAGE IT ISN'T THAT IMPORTANT THE TAX BASE THAT'S IMPORTANT. AND IN ORDER TO DO THAT WHEN WE YOU'RE 35 PERCENT BUILT OUT AND IT'S 80 PERCENT OR 75 PERCENT RESIDENTIAL YOUR TAX BASE ISN'T VERY LARGE YOU CAN'T REALLY KEEP REDUCING THE MILLAGE RATE AND PROVIDE SERVICES TO A CITY OF 100000 SQUARE MILES. YOU JUST CAN'T DO IT. SO YOU'VE GOT TO DEVELOP IT. YOU'VE GOT TO ATTRACT BUSINESS. YOU'VE GOT TO INCREASE THE THE THE THE OVERALL SALARIES AND THEN YOU CAN START REDUCING THE MILLAGE RATE. IT'S WHICH CAME FIRST THE CHICKEN OR THE EGG. REDUCING THE MILLAGE RATE ISN'T GOING TO HELP THE CITY GROW.

OK. THANK YOU PHIL.. HELLO COUNCIL. MY NAME IS HENRY MOORE AND I HAVE A REAL ESTATE COMPANY CALLED ATLANTIC PROPERTIES. I DO LIVE IN PALM BAY [INAUDIBLE]. YOUR ADDRESS. PARDON ME. GIVE US YOUR ADDRESS. ADDRESS IS 1090 MANDRAIN DRIVE PALM BAY NE. I HAPPEN TO BE THE PRESIDENT OF OUR HOMEOWNER'S ASSOCIATION. WHAT I JUST HEARD WAS EXTREMELY ENCOURAGING TO ME. I'M VERY ENCOURAGED. THE VERY FIRST. IT IN THIS CITY WAS IN 1980 OVER ON BABCOCK STREET WHERE THE PIZZA HUT IS USED TO BE A FAT BOY'S RESTAURANT. NOW IT'S A DIFFERENT ONE. THE CHECKERS. YEAH THAT WAS MY FIRST ONE. I BROKERED THE WINN-DIXIE SHOPPING CENTER HERE IN THE 80S REZONED ALL OF THAT ACREAGE FROM RESIDENTIAL AGRICULTURAL TO ALL THAT COMMERCIAL. AT THAT TIME MALABAR ROAD WAS STILL A DIRT ROAD THERE.

I WORKED WITH MELBOURNE TILLMAN TO GET MINTON ROAD EXTENDED FROM MALABAR DOWN TO JUPITER. RIGHT NOW I'M WORKING WITH SOME CUSTOMERS TO PUT THEM ON MALABAR ROAD. LIKE I SAID THIS WAS ALL VERY ENCOURAGING TO ME. OUR FAMILY OWNS APPROXIMATELY NINE SITES ON MALABAR ROAD BETWEEN EMERSON AND MINTON ROAD. ONE OR TWO OF THEM ARE BIG ENOUGH TO DO 30 OR 40 THOUSAND SQUARE FOOT WHICH WOULD BE NICE IF WE COULD GET SOME OFFICE THERE. SOME BUT I LIKE WHAT I SAW. I I WOULD LIKE TO SEE THE RC CODE WHICH IS ON OUR MAIN DRAG. I WOULD LIKE TO SEE SOME MODIFICATIONS ON WHAT COULD BE PUT WITHIN THAT CODE SO THAT SOMEBODY ISN'T GOING TO DRIVE UP TO ONE NINETY TWO BECAUSE RC WON'T ALLOW ME TO PUT IT ON ON HERE. I WOULD LIKE TO SEE SOME SEE THE SET BACKS ON RC TO BE EQUIVALENT TO WHAT ALL OF THE OTHER SET BACKS ARE FRONT SET BACK ON RC NOW IS 40. EVERY OTHER ZONING CLASSIFICATION HAS A FRONT SET BACK OF THIRTY FOR BUILDINGS. I WHAT I'VE LEARNED IS IS THAT AND WHAT I'D LIKE TO DO IS TRY TO HELP OUR LOCAL BUSINESSES GO FROM BEING TENANTS TO OWNERS AND A WAY TO DO THAT IS TO TAKE ONE OF MY SITES WHERE I CAN PUT TEN THOUSAND SQUARE FEET AND CREATE FIVE SPACES FOR TWO THOUSAND SQUARE FEET CONVERT IT INTO A CONDO SO THAT THEY OWN IT AND TAKE PRIDE OF OWNERSHIP IN WHAT THE PROBLEM WHAT I'VE LEARNED IS IS THAT MOST BUSINESSES SMALL BUSINESSES REALLY CAN'T AFFORD A SINGLE PIECE OF PROPERTY THAT YOU WHERE YOU CAN PUT LET'S SAY TEN THOUSAND SQUARE FEET WHEN ALL THEY NEED IS TWO THOUSAND. A BANK THEY DON'T HAVE THE MONEY THEY DON'T HAVE THE [INAUDIBLE]. SO THOSE ARE THE SORT OF THINGS I WANT TO DO. I'D LIKE TO TRY TO GET A SIT DOWN RESTAURANT ACROSS THE STREET NEXT TO FLORIDA EYE ASSOCIATES AND I WANT TO ASK YOU THIS QUESTION. LET'S SUPPOSE THAT WHEN WE LEAVE

[01:35:02]

HERE WE ALL WANTED TO GO TO RED LOBSTER. SO WE'RE GONNA DRIVE ALL THE WAY UP THERE CLOG THE ROADS. NOW WE HAVE RED LOBSTER WHICH RIGHT ACROSS THE STREET WE WOULD NOT BE JAMMING UP OUR ROADS. SO WHY DON'T WE SORT OF THINK ABOUT TRAFFIC IMPACT FEES. IF IF SOMEBODY IS GOING TO PUT A BUSINESS ON MALABAR ROAD HERE. SO THE PEOPLE TO THE SOUTH DON'T GO IN THE MELBOURNE BUT CAN GO TO HERE ISN'T SORT OF A TRAFFIC IMPACT PIECE SORT OF ALMOST LIKE A PENALTY FOR COMING INTO TOWN TO SERVE US. I'D LIKE US TO THINK ABOUT THAT. YOU KNOW I MEAN THEY'RE PRETTY PRETTY EXPENSIVE I MEAN THE TRAFFIC IMPACT FEE ON A BANK IS OVER FIFTY THOUSAND DOLLARS AND THAT'S MONEY UP FRONT. WHAT I'M GONNA DO IS ALLOW YOU TO SPEAK WITH OUR CITY MANAGER BECAUSE THE THREE MINUTES ARE UP. YEAH. I HAVE TO BE FAIR. OH OK I DIDN'T KNOW I HAD ONLY THREE MINUTES. I'M SORRY. IT'S OK. IT'S OK. BUT YOUR POINTS ARE WELL TAKEN.

I THINK THAT YOU SHOULD SIT WITH STAFF AND LET. I WANT. I WANT TO WORK WITH STAFF.

THAT'S MY GOAL. OKAY. THANK YOU FOR COMING. THANK YOU. YES. I HAVE NO ONE ELSE IS GONNA. IF I JUST WANT TO TOUCH ON SOMETHING THAT MR. MOORE POINTED OUT AND I KNOW COUNCILMAN BAILEY HAD ASKED TO DO THIS FOR FOR QUITE A WHILE AND THAT IS TO LOOK AT OUR COMPREHENSIVE PLAN AND THAT'S THAT'S SOMETHING THAT THAT'S ALSO HAVE BEEN A LONG TIME COMING. SOMETHING THAT WE REALLY NEED TO BECAUSE WHEN WE TALK ABOUT ECONOMIC DEVELOPMENT REDOING OUR COMPREHENSIVE PLAN IS SOMETHING THAT'S VERY IMPORTANT TO DO SO THAT'S JUST SOMETHING. IT'S ALWAYS BEEN ON THE TO DO LIST. YEAH YEAH. ABOUT THAT THURSDAY.

SAY YOU KNOW. YES. I THINK IT. IT'S BEEN ON THE TO DO LIST. IT'S ON THE ROLLING AGENDA.

YEAH. I BELIEVE IT'S ON THE ROLLING AGENDA WHICH I WATCH YOU KNOW. [INAUDIBLE].

AND I WOULD I WOULD LIKE TO SAY I HAVE TALKED TO MR. MOORE IN THE PAST AND I UNDERSTAND THAT THE QUESTION WAS SET BACK AND HOPEFULLY IF YOU SIT DOWN WITH MISS [INAUDIBLE] YOU SIT DOWN WITH JOAN TO DISCUSS THAT AND I KNOW I'D BE IN FAVOR IN SEEING THE CHANGE THERE TO MAKE IT MORE FEASIBLE BECAUSE IT DOES NO BEG THE QUESTION WHY IS THERE SO MUCH VACANT LAND GOING DOWN MALABAR JUST SO HAPPENS HE OWNS OR IS IT IS THE PRINCIPLE IN A LOT OF THOSE PROPERTIES BUT I THINK IT'S FAIR TO SAY WELL WHAT ARE WE DOING TO RESTRICT IT. THIS IS A NON-MONETARY WAY THAT WE CAN PROMOTE GROWTH AND THAT'S WHAT THAT'S WHAT I'M ALL ABOUT. OK. BECAUSE THEY LOOSEN A LOT OF THOSE RESTRICTIONS IS WHY YOU SEE RESTAURANTS IN FRONT OF HOME DEPOTS AND STUFF NOW IT'S BECAUSE THEY MESS WITH A LOT OF THOSE PARKING REQUIREMENTS SO THEY WERE LIKE OH WE CAN MAKE SOME MONEY NOW. ALL RIGHT. THANK YOU. GREAT. SAME THING.

ON THAT NOTE NOBODY ELSE RIGHT.  OKAY MEETING ADJOURNED.



* This transcript was compiled from uncorrected Closed Captioning.